L'Oreal vs Plum Goodness: Revenue, Profit and Business Model
L'Oreal reported ~$49.8B of revenue in FY2025 and ~$6.9B of net income. Plum Goodness reported ~$46.6M of revenue in FY2025 and ~$2.9M of net income.
Latest financial snapshot
L'Oreal
- Latest revenue
- ~$49.8B (FY2025)
- Net income
- ~$6.9B
- Net margin
- 13.9%
- Revenue growth
- +8.1% a year, FY2021–FY2025
Plum Goodness
- Latest revenue
- ~$46.6M (FY2025)
- Net income
- ~$2.9M
- Net margin
- 6.2%
- Revenue growth
- +11.7% a year, FY2023–FY2025
Financial summary
L'Oreal
L'Oréal's 2025 sales reached ~$49.8 billion (€44.05 billion), up 4.0% like-for-like and 1.3% as reported because of currency headwinds. Gross profit was ~$37 billion (€32.74 billion) (74.3% of sales), operating profit ~$10 billion (€8.89 billion) (20.2%) and net profit after non-controlling interests ~$6.93 billion (€6.13 billion). Net cash flow rose 7.8% to ~$8.14 billion (€7.2 billion). Growth sped up in 2026: first-quarter sales were ~$13.7 billion (€12.15 billion) (+7.6% like-for-like), and first-half sales were ~$26.9 billion (€23.77 billion), up 6.8% like-for-like and 5.8% reported. First-half operating profit rose 6.8% to ~$5.72 billion (€5.06 billion), a record 21.3% margin, and net profit excluding non-recurring items rose 4.7% to ~$4.47 billion (€3.96 billion). On 28 September 2026 L'Oréal's market value was about $232 billion (€205 billion), with the share near €380.
Plum Goodness
Plum grew total revenue 71% to ~$37.4 million (₹322.3 crore) in FY23 while losses widened to ~$6.14 million (₹52.9 crore). Revenue from operations reached ~$37.8 million (₹326 crore) in FY24 with an ~$9.74 million (₹84 crore) loss. In FY25 revenue rose 23.3% to ~$46.6 million (₹402 crore), advertising fell 7% to ~$16.1 million (₹139 crore), and the company booked a ~$2.9 million (₹25 crore) profit with a 6.22% EBITDA margin and ~$10.7 million (₹92 crore) of cash and bank balances. Its last priced round, the $35 million Series C in March 2022, valued it at about $250 million.
Revenue and profit by year
L'Oreal
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$49.8B | ~$6.9B | 13.9% | +1.3% | Source |
| FY2024 | ~$49.1B | ~$7.2B | 14.7% | +5.6% | Source |
| FY2023 | ~$46.5B | ~$7B | 15.0% | +7.6% | Source |
| FY2022 | ~$43.2B | ~$6.4B | 14.9% | +18.5% | Source |
| FY2021 | ~$36.5B | ~$5.2B | 14.2% | — | Source |
Plum Goodness
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$46.6M | ~$2.9M | 6.2% | +23.3% | Source |
| FY2024 | ~$37.8M | ~-$9.7M | -25.8% | +1.1% | Source |
| FY2023 | ~$37.4M | ~-$6.1M | -16.4% | — | Source |
Where the revenue comes from
L'Oreal
- Consumer Products36.5%
~$18.2 billion (€16.09 billion) of 2025 sales. Mass-market brands L'Oréal Paris, Maybelline New York, Garnier, NYX Professional Makeup and Essie, sold through supermarkets, drugstores, mass retailers and e-commerce.
- L'Oréal Luxe35.4%
~$17.6 billion (€15.60 billion) of 2025 sales. Prestige brands including Lancôme, YSL Beauty, Giorgio Armani Beauty, Kiehl's, Aesop, Prada and Valentino, sold through department stores, Sephora-type specialists, travel retail and boutiques. Creed and the Kering licences joined from April 2026.
- Dermatological Beauty16.4%
~$8.14 billion (€7.20 billion) of 2025 sales. CeraVe, La Roche-Posay, Vichy and SkinCeuticals, sold mainly through pharmacies, health channels and online with dermatologist recommendation.
- Professional Products11.7%
~$5.83 billion (€5.16 billion) of 2025 sales. Salon brands Kérastase, L'Oréal Professionnel, Redken and Matrix, sold to hair salons and through their online channels.
Plum Goodness
- Product sales (skincare, bodycare, haircare, fragrance, makeup)100
Sale of Plum, Plum BodyLovin' and Phy products is the company's only operating revenue stream (~$46.6 million (₹402 crore) in FY25). Another ~$1.97 million (₹17 crore) of interest and mutual fund gains is non-operating income.
Business model and strategy
L'Oreal
How it makes money
L'Oréal makes money by developing, manufacturing and marketing beauty products that it sells to retailers, pharmacies, salons, travel retail and directly online.
Growth strategy
L'Oréal grows through innovation, acquisitions, licences and new markets. Recent deals include Aesop (2023, about $2.5 billion), a roughly 20% stake in Galderma, and Kering Beauté (2026, ~$4.52 billion (€4 billion)), which brought Creed plus 50-year licences for Bottega Veneta, Balenciaga and Gucci.
Competitive advantage
L'Oréal's edge comes from three things competitors rarely combine: a portfolio covering mass, luxury, dermatological and salon beauty; a research organisation of roughly 4,000 people that files about 500 patents a year; and distribution in about 150 countries across every channel. Because beauty is its only business, capital and talent are not split with food or household goods, unlike Unilever or Procter & Gamble.
Plum Goodness
How it makes money
Plum makes money from one operating stream: selling its own beauty and personal care products. Products are formulated in-house and sold across skincare, bodycare (Plum BodyLovin'), haircare, fragrance, makeup and men's grooming (Phy). Distribution is omnichannel: plumgoodness.com, marketplaces such as Amazon, Flipkart and Nykaa, quick-commerce apps, multi-brand retail and roughly 35 exclusive brand outlets.
Growth strategy
Plum is seeking $75-100 million, with Rothschild & Co advising according to Mint in 2026, to expand offline retail beyond its ~35 exclusive outlets and launch new products. Shankar Prasad has said the goal is to cross ~$116 million (₹1,000 crore) in revenue.
Competitive advantage
Plum's edge is an early, consistent vegan and cruelty-free positioning paired with ingredient transparency, and a portfolio wide enough (500+ SKUs) to keep customers buying across face, body and hair. Reaching profitability in FY25 also gives it more room than loss-making rivals.
Questions about L'Oreal vs Plum Goodness
Which company has higher revenue — L'Oréal SA or Plum Goodness?
L'Oréal SA reported ~$49.8B (FY2025), while Plum Goodness reported ~$46.6M (FY2025). By last reported revenue, L'Oréal SA is the larger business, with Plum Goodness reporting a smaller revenue base.
What is the market cap of L'Oréal SA vs Plum Goodness?
L'Oréal SA's market capitalisation stands at $204.9B, while Plum Goodness's is $150M. L'Oréal SA carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Plum Goodness.
Which is more financially efficient — L'Oréal SA or Plum Goodness?
L'Oréal SA generates $524k / employee in revenue per employee. A comparable figure for Plum Goodness requires matching employee and revenue data from the same reporting period.
How do L'Oréal SA and Plum Goodness make money?
L'Oréal SA and Plum Goodness generate revenue in fundamentally different ways. L'Oréal SA: L'Oréal makes money by developing, manufacturing and marketing beauty products that it sells to retailers, pharmacies, salons, travel retail and directly online. Plum Goodness: Plum makes money from one operating stream: selling its own beauty and personal care products.
Which company is valued higher relative to revenue — L'Oréal SA or Plum Goodness?
On a price-to-sales (P/S) basis, L'Oréal SA trades at 4.1x P/S and Plum Goodness at 3.2x P/S. L'Oréal SA commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Plum Goodness. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is L'Oréal SA bigger than Plum Goodness?
By last reported revenue, L'Oréal SA (~$49.8B (FY2025)) is the larger company compared to Plum Goodness (~$46.6M (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the L'Oreal vs Plum Goodness overview