Kimberly-Clark vs Procter & Gamble: Revenue, Profit and Business Model
Kimberly-Clark had $16.4B of annual revenue in FY2025 and $2B of net income. Procter & Gamble had $87B of annual revenue in FY2026 and $16B of net income.
Latest financial snapshot
Kimberly-Clark
- Latest annual revenue
- $16.4B (FY2025)
- Net income
- $2B
- Net margin
- 12.3%
- Revenue growth
- -1.1% a year, FY2016–FY2025
Procter & Gamble
- Latest annual revenue
- $87B (FY2026)
- Net income
- $16B
- Net margin
- 18.4%
- Revenue growth
- +3.3% a year, FY2017–FY2026
Financial summary
Kimberly-Clark
FY2025 net sales from continuing operations were $16.447 billion, down 2.1% from $16.805 billion in 2024, largely reflecting exits such as US private-label diapers and currency. Gross profit was $5.923 billion, operating profit $2.351 billion and net income attributable to Kimberly-Clark $2.021 billion. In Q2 2026 net sales were $4.19 billion (up 0.6%), adjusted gross margin rose 190 basis points to 38.8%, and adjusted EPS attributable to the company was $2.12, while reported net income fell to $345 million from $509 million on deal and restructuring costs. Market value was about $33 billion in late September 2026. Kimberly-Clark Corporation is a colossal American multinational personal care corporation, commanding a market valuation typically over $45 billion.
Procter & Gamble
P&G's finances are defined by steady sales, high margins and large cash returns rather than fast growth. Net sales rose from $65.1 billion in fiscal 2017 to $87.0 billion in fiscal 2026. In fiscal 2026 diluted EPS was $6.62 (up 2%) and core EPS was $6.89 (up 1%), with core gross and operating margins slipping 40 and 70 basis points as costs rose. The company returned more than $15 billion to shareholders, about $10.2 billion in dividends and $5 billion in buybacks, and has raised its dividend for 70 consecutive years. For fiscal 2027 it guided to 1%-3% organic sales growth and core EPS of $6.89-$7.11. Procter & Gamble (P&G) is a dominant global consumer goods corporation, maintaining a formidable market valuation frequently exceeding $350 billion.
Revenue and profit by year
Kimberly-Clark
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $16.4B | $2B | 12.3% | -2.1% | Source |
| FY2024 | $16.8B | $2.5B | 15.1% | -2.0% | Source |
| FY2023 | $17.1B | $1.8B | 10.3% | -15.0% | Source |
| FY2022 | $20.2B | $1.9B | 9.6% | +3.8% | Source |
| FY2021 | $19.4B | $1.8B | 9.3% | +1.6% | Source |
| FY2020 | $19.1B | $2.4B | 12.3% | +3.7% | Source |
| FY2019 | $18.4B | $2.2B | 11.7% | -0.2% | Source |
| FY2018 | $18.5B | $1.4B | 7.6% | +0.8% | Source |
| FY2017 | $18.3B | $2.3B | 12.4% | +0.8% | Source |
| FY2016 | $18.2B | $2.2B | 11.9% | — | Source |
Procter & Gamble
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $87B | $16B | 18.4% | +3.3% | Source |
| FY2025 | $84.3B | $16B | 19.0% | +0.3% | Source |
| FY2024 | $84B | $14.9B | 17.7% | +2.5% | Source |
| FY2023 | $82B | $14.7B | 17.9% | +2.3% | Source |
| FY2022 | $80.2B | $14.7B | 18.4% | +5.3% | Source |
| FY2021 | $76.1B | $14.3B | 18.8% | +7.3% | Source |
| FY2020 | $71B | $13B | 18.4% | +4.8% | Source |
| FY2019 | $67.7B | $3.9B | 5.8% | +1.3% | Source |
| FY2018 | $66.8B | $9.8B | 14.6% | +2.7% | Source |
| FY2017 | $65.1B | $15.3B | 23.6% | — | Source |
Where the revenue comes from
Kimberly-Clark
- North America
Not formally reported
Huggies, Pull-Ups, Kleenex, Cottonelle, Scott, Viva, Kotex, Depend and Poise sold to US and Canadian retailers, plus the North American professional business.
- International Personal Care
Not formally reported
Diapers, feminine care and adult care outside North America, including Huggies, Kotex and Softex.
- International Family Care and Professional (discontinued)
Not formally reported
International tissue and professional products reported as discontinued operations after being contributed to the Arbex joint venture with Suzano.
Procter & Gamble
- Fabric and Home Care
Largest segment
Laundry, dish care, air care, and household cleaning brands including Tide, Ariel, Dawn, Febreze, and Swiffer.
- Baby, Feminine and Family Care
Major segment
Pampers, Always, Bounty, Charmin, and related baby, feminine, and family-care products.
- Beauty
Major segment
Hair care, skin care, and prestige beauty brands including Head & Shoulders, Pantene, Olay, and SK-II.
- Health Care
Major segment
Oral care and personal health products such as Oral-B, Crest, Vicks, and Metamucil.
- Grooming
Focused segment
Gillette, Venus, Braun, and shaving-related products.
Business model and strategy
Kimberly-Clark
How it makes money
Kimberly-Clark makes money by manufacturing and selling branded disposable hygiene and tissue products through retailers, e-commerce and distributors.
Growth strategy
Under its Powering Care strategy, Kimberly-Clark focuses on premium innovation (such as Huggies Skin Essentials and Depend upgrades), productivity savings, exiting low-margin businesses like US private-label diapers, and moving its international tissue business into the Arbex joint venture. It is also building an alternative natural fibers pilot plant in the US Southwest using the drought-tolerant hesperaloe plant.
Competitive advantage
Kimberly-Clark's advantages are category-defining brands (Kleenex is used as a generic word for tissue), large-scale nonwoven and absorbent manufacturing that is expensive to replicate, long retailer relationships, and an innovation pipeline in diapers and adult care. Its productivity program has delivered gross savings that helped lift adjusted gross margin to 38.8% in Q2 2026.
Procter & Gamble
How it makes money
P&G makes money by designing, manufacturing and marketing branded household and personal-care products that consumers buy every week, then selling them through retailers, club stores, pharmacies, distributors and e-commerce platforms. Revenue comes from five reportable segments: Fabric & Home Care (Tide, Ariel, Dawn, Downy, Febreze), the largest; Baby, Feminine & Family Care (Pampers, Always, Bounty, Charmin);
Growth strategy
P&G's integrated growth strategy has five parts: a portfolio focused on about ten daily-use categories, superiority across product, packaging, communication, retail execution and value, productivity savings to fund reinvestment, 'constructive disruption' of its own practices, and an agile, accountable organization.
Competitive advantage
P&G's edge is the combination of category leadership and scale. It concentrates on about ten daily-use categories where performance differences are visible to consumers (cleaning, absorbency, shaving, oral care), funds roughly $2 billion a year of R&D to keep those gaps, and uses its size to buy materials, media and logistics more cheaply than smaller rivals.
Questions about Kimberly-Clark vs Procter & Gamble
Which company has higher revenue — Kimberly-Clark Corporation or The Procter & Gamble Company?
Kimberly-Clark Corporation had $16.4B (FY2025), while The Procter & Gamble Company had $87.0B (FY2026). By latest annual revenue, The Procter & Gamble Company is the larger business, with Kimberly-Clark Corporation showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Kimberly-Clark Corporation vs The Procter & Gamble Company?
Kimberly-Clark Corporation's market capitalisation stands at $33.0B, while The Procter & Gamble Company's is $340.0B. The Procter & Gamble Company carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Kimberly-Clark Corporation.
How does revenue per employee compare for Kimberly-Clark Corporation and The Procter & Gamble Company?
Kimberly-Clark Corporation has $457k / employee in revenue per employee, while The Procter & Gamble Company has $798k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Kimberly-Clark Corporation and The Procter & Gamble Company make money?
Kimberly-Clark Corporation and The Procter & Gamble Company generate revenue in fundamentally different ways. Kimberly-Clark Corporation: Kimberly-Clark makes money by manufacturing and selling branded disposable hygiene and tissue products through retailers, e-commerce and distributors. The Procter & Gamble Company: P&G makes money by designing, manufacturing and marketing branded household and personal-care products that consumers buy every week, then selling them through retailers, club stores, pharmacies, distributors and e-commerce platforms.
Which company is valued higher relative to revenue — Kimberly-Clark Corporation or The Procter & Gamble Company?
On a price-to-sales (P/S) basis, Kimberly-Clark Corporation trades at 2.0x P/S and The Procter & Gamble Company at 3.9x P/S. The Procter & Gamble Company commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Kimberly-Clark Corporation. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Kimberly-Clark Corporation bigger than The Procter & Gamble Company?
By last reported revenue, The Procter & Gamble Company ($87.0B (FY2026)) is the larger company compared to Kimberly-Clark Corporation ($16.4B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Kimberly-Clark vs Procter & Gamble overview