Humana vs Kia: Founders, CEOs and History
Humana was founded in 1961 by Wendell Cherry, David A. Jones Sr. and is led by James A. (Jim) Rechtin. Kia was founded in 1944 by Kim Chul-ho and is led by Ho Sung Song.
Company facts
Founders
Humana
Wendell Cherry
Wendell Cherry and his law-school classmate David A. Jones Sr. each put in about $1,000 to open the Heritage House nursing home in Louisville in 1961. The venture grew into Extendicare, the largest nursing home chain in the U.S., and went public in 1968.
David A. Jones Sr.
David A. Jones Sr. led Humana through each of its major pivots: from nursing homes (Extendicare) to hospitals in the 1970s, into health plans in the 1980s, and to a pure health benefits company after the 1993 spin-off of its hospitals as Galen Health Care.
Kia
Kim Chul-ho
Kia possesses a gritty, foundational founding story, rooted in the desperate industrial infancy of Korea, long before it became an automotive leader, starting entirely with the pragmatic, meticulous manufacturing of bicycle parts.
CEOs and their tenures
Humana
- Bruce Broussard2013–2024
Former Chief Executive Officer
Broussard led Humana from 2013 to 2024, growing Medicare Advantage membership, creating the CenterWell brand, and completing the 2021 Kindred at Home acquisition.
Source - James A. (Jim) Rechtin2024–present
President and Chief Executive Officer
Under Rechtin, Humana grew Medicare Advantage membership by more than 1 million for 2026 while planning exits covering about 600,000 members for 2027 to restore margins.
Source - Celeste Mellet2025–present
Chief Financial Officer
Appointed CFO in 2023, she manages the severe financial fallout resulting from the US government's unexpected cuts to Medicare Advantage reimbursement rates.
Source
Kia
- Euisun Chung2005–present
Executive Chair, Hyundai Motor Group; Kia Board Member
Credited with starting the design-led turnaround that changed how buyers saw Kia.
Source - Han-woo Park2014–2020
Former President and CEO
Serving as CEO from 2014 to 2020, he successfully navigated severe geopolitical tensions (like the THAAD missile crisis in China that crushed sales) while heavily upgrading Kia's global brand perception.
Source - Ho Sung Song2020–present
President and Chief Executive Officer
Revenue grew from about $41.9 billion (KRW 59 trillion) in 2020 to ~$81 billion (KRW 114.1 trillion) in 2025, and the operating margin peaked at 11.8% in 2024 before tariffs cut it to 8.0% in 2025.
Source
Timeline: Humana and Kia side by side
1944Kia
Founding of Kyungsung Precision Industry
Kim Chul-ho establishes a modest workshop in Seoul dedicated to the manufacturing of steel tubes and bicycle parts, laying the humble groundwork for what would eventually become a global automotive leader and a vital contributor to South Korea's post-war indus…
1961Humana
Heritage House Opens
Lawyers David A. Jones Sr. and Wendell Cherry opened a nursing home in Louisville, the start of the company that became Humana.
1968Humana
Extendicare IPO
The nursing home company, then called Extendicare, went public and became the largest U.S. nursing home chain.
1974Humana
Renamed Humana
After shifting from nursing homes to hospitals, the company adopted the Humana name.
1974Kia
Launch of the Brisa, Kia's First Passenger Car
Kia launched the Brisa, its first passenger car, built at the Sohari plant that opened in 1973. Kia had built motorcycles and light trucks before this, and the Brisa made it a carmaker.
1986Kia
Launch of the Pride and Global Export Expansion
Through a partnership with Ford and Mazda, Kia returned to passenger cars with the Pride. Abroad it was sold as the Ford Festiva, and it gave Kia its first large export volumes.
1993Humana
Hospitals Spun Off
Humana spun off its hospitals as Galen Health Care, leaving a pure health benefits company.
1998Kia
Hyundai Motor Acquires Kia
After Kia collapsed in the 1997 Asian financial crisis and went into court receivership, Hyundai Motor won the 1998 auction for it, beating Ford among other bidders. Kia stayed a separate brand within the new Hyundai Motor Group.
2006Kia
Recruitment of Peter Schreyer
The enterprise makes the radical decision to hire former Audi design chief Peter Schreyer as its head of design, initiating a profound aesthetic revolution that introduces the well-known tiger-nose grille and elevates the brand from a budget alternative to a p…
2011Kia
Launch of the Optima and the Design Renaissance
The Schreyer-designed Optima (K5) sedan brought Kia's new design language to a wide audience and helped it charge more and reach new buyers.
2012Humana
Acquired Arcadian Management Services
Humana acquired Arcadian Management Services. Humana acquired Arcadian, a Medicare Advantage plan operator, to add membership in several states.
2017Humana
Aetna Merger Blocked
A federal judge blocked Aetna's roughly $37 billion acquisition of Humana; Aetna paid Humana a $1 billion breakup fee.
2020Kia
Announcement of the 'Plan S' Strategy
Kia announced Plan S, its mid- to long-term strategy to move from a combustion-focused carmaker toward EVs, purpose-built vehicles and mobility services. In January 2021 it renamed itself Kia Corporation.
2021Humana
Full Ownership of Kindred at Home
Humana bought the 60% of Kindred at Home it did not already own, later rebranding the home health business under CenterWell.
2021Kia
Launch of the EV6 and the E-GMP Platform
The company introduces the award-winning EV6, the first dedicated electric vehicle built on the modular E-GMP platform, showcasing ultra-fast 800-volt charging capabilities and groundbreaking design, instantly establishing the enterprise as a serious technolog…
2023Kia
EV9 Launch
Kia launched the EV9, a three-row electric SUV on the E-GMP platform, which went on to win the 2024 World Car of the Year award.
2024Humana
Jim Rechtin Becomes CEO
Jim Rechtin, who joined as President and COO in January 2024, succeeded Bruce Broussard as CEO in July 2024.
2025Humana
$129.7B FY2025 Revenue
Humana reported $129.66B in revenue and $1.19B in net income, and completed its exit from employer-group commercial medical coverage.
2025Kia
FY2025 Revenue Reaches KRW 114.141 Trillion
Kia sold a record 3,135,873 vehicles and reported FY2025 revenue of ~$81 billion (KRW 114.1 trillion) (+6.2%). Operating profit fell 28.3% to ~$6.45 billion (KRW 9.08 trillion) as US tariffs cost more than $2.13 billion (KRW 3 trillion).
2026Humana
Medicare Advantage Surge and 2027 Pullback
Humana added more than 1 million MA members for 2026, reported Q2 revenue of $40.89B, and said it will exit plans covering about 600,000 members for 2027.
2026Kia
2030 Targets Set at CEO Investor Day
At its April 2026 CEO Investor Day, Kia set 2030 targets of ~$121 billion (KRW 170 trillion) in revenue, a 10% operating margin and 4.13 million sales. Q2 2026 revenue was a record ~$23.5 billion (KRW 33.04 trillion).
Acquisitions
Kia
- Takeover by Hyundai Motor (Kia acquired)1998Undisclosed
- Asia Motors1976Undisclosed
Questions about Humana vs Kia
Who is the CEO of Humana Inc. and Kia Corporation?
Humana Inc. is led by James A. (Jim) Rechtin and Kia Corporation is led by Ho Sung Song. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Humana Inc. founded vs Kia Corporation?
Kia Corporation was founded in 1944 — 17 years before Humana Inc., which was founded in 1961. Kia Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Humana Inc..
How many employees does Humana Inc. have compared to Kia Corporation?
Humana Inc. employs approximately 67,600 people, while Kia Corporation employs approximately 53,200. Humana Inc. has the larger workforce at 67,600 employees, compared to Kia Corporation's 53,200. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Humana Inc. and Kia Corporation headquartered?
Humana Inc. is headquartered in United States and Kia Corporation is headquartered in South Korea. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Humana Inc. and Kia Corporation?
Humana Inc. was founded by Wendell Cherry, David A. Jones Sr.. Kia Corporation was founded by Kim Chul-ho.
Which company has a longer operating history — Humana Inc. or Kia Corporation?
Kia Corporation has been operating for approximately 82 years, making it the more established of the two companies. Humana Inc. has been in operation for around 65 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Humana vs Kia overview