Hilton vs PepsiCo: Revenue, Profit and Business Model
Hilton reported $12B of revenue in FY2025 and $1.5B of net income. PepsiCo reported $93.9B of revenue in FY2025 and $8.2B of net income.
Latest financial snapshot
Financial summary
Hilton
Hilton's results reflect its shift from owning hotels to collecting fees. Revenue rose from $4.31 billion in pandemic-hit 2020 to $12.04 billion in 2025, while net income reached $1.46 billion in 2025 against $1.54 billion in 2024 (which included a tax benefit). Adjusted EBITDA grew about 9% to $3.73 billion in 2025, and Hilton returned $3.3 billion to shareholders through buybacks and dividends that year. In Q2 2026 revenue was about $3.34 billion, net income was $482 million, and adjusted EBITDA was $1.05 billion. Hilton raised its full-year 2026 guidance to 3.0% to 3.5% RevPAR growth and $4.04 billion to $4.08 billion of adjusted EBITDA, with about $3.5 billion of planned capital return.
PepsiCo
PepsiCo grew net revenue from $62.8 billion in 2016 to $93.9 billion in 2025, but growth slowed to 0.4% in 2024 and 2.3% in 2025 (1.7% organic) as North American snack volumes declined. Fiscal 2025 net income was $8.24 billion, down 14%, reflecting a roughly $2 billion impairment mainly on Rockstar. In 2026 the picture improved on the top line: Q1 net revenue rose 8.5% and Q2 rose 6.4% to $24.18 billion, helped by acquisitions, currency and international volume. Q2 2026 net income was $2.98 billion versus $1.26 billion a year earlier. For full-year 2026 PepsiCo guided to 2-4% organic revenue growth and 4-6% core constant-currency EPS growth.
Revenue and profit by year
Hilton
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $12B | $1.5B | 12.1% | +7.7% | Source |
| FY2024 | $11.2B | $1.5B | 13.7% | +9.2% | Source |
| FY2023 | $10.2B | $1.1B | 11.1% | +16.7% | Source |
| FY2022 | $8.8B | $1.3B | 14.3% | +51.6% | Source |
| FY2021 | $5.8B | $410M | 7.1% | +34.4% | Source |
| FY2020 | $4.3B | -$715M | -16.6% | -54.4% | Source |
| FY2019 | $9.5B | $881M | 9.3% | +6.1% | Source |
| FY2018 | $8.9B | $764M | 8.6% | +9.5% | Source |
| FY2017 | $8.1B | $1.1B | 13.3% | +23.6% | Source |
| FY2016 | $6.6B | $338M | 5.1% | — | Source |
PepsiCo
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $93.9B | $8.2B | 8.8% | +2.3% | Source |
| FY2024 | $91.9B | $9.6B | 10.4% | +0.4% | Source |
| FY2023 | $91.5B | $9.1B | 9.9% | +5.9% | Source |
| FY2022 | $86.4B | $8.9B | 10.3% | +8.7% | Source |
| FY2021 | $79.5B | $7.6B | 9.6% | +12.9% | Source |
| FY2020 | $70.4B | $7.1B | 10.1% | +4.8% | Source |
| FY2019 | $67.2B | $7.3B | 10.9% | +3.9% | Source |
| FY2018 | $64.7B | $12.5B | 19.4% | +1.8% | Source |
| FY2017 | $63.5B | $4.9B | 7.6% | +1.2% | Source |
| FY2016 | $62.8B | $6.3B | 10.1% | — | Source |
Where the revenue comes from
Hilton
- Franchise and Licensing Fees
Largest fee stream
Royalties from owners of franchised Hilton hotels, typically a percentage of room revenue, plus licensing fees such as those from co-branded Hilton Honors credit cards and Hilton Grand Vacations.
- Base and Incentive Management Fees
Second fee stream
Fees for operating hotels on behalf of owners: a base fee tied to hotel revenue and an incentive fee tied to hotel profitability.
- Cost Reimbursement Revenues
Majority of reported revenue
Reimbursements from managed and franchised hotels for payroll and system costs Hilton pays on their behalf; largely offset by matching expenses.
- Owned and Leased Hotels
Small share
Room, food and beverage revenue from the limited number of hotels Hilton still owns or leases.
- Other Revenues
Small share
Purchasing, timeshare and other ancillary revenue tied to Hilton's platform.
PepsiCo
- PepsiCo Foods North America (Frito-Lay and Quaker)~30%
Savory snacks, oats, bars and dips sold to US and Canadian retailers and foodservice; about $27.7 billion combined in 2024.
- PepsiCo Beverages North America~30%
Finished drinks, fountain syrup and concentrate, including Pepsi, Mountain Dew, Gatorade and partner brands; about $27.8 billion in 2024.
- International (Latin America, Europe, AMESA, Asia Pacific)~40%
Locally made snacks such as Sabritas, Walkers and Kurkure plus beverage concentrate sold to franchise bottlers and company-run beverage operations.
Business model and strategy
Hilton
How it makes money
Hilton runs an asset-light, fee-based model. Third-party owners pay to build and own hotels; Hilton supplies the brand, design standards, central reservations, revenue management tools, procurement, and access to Hilton Honors, which had 243 million members at the end of 2025. In return Hilton collects franchise fees, typically a percentage of room revenue, plus management fees on hotels it operates.
Growth strategy
Hilton grows by adding rooms rather than buying buildings. Its main levers are new brands aimed at gaps in the market (Spark by Hilton in premium economy, LivSmart Studios in extended stay, Tempo and Motto in lifestyle, Outset Collection for independent hotels, Apartment Collection and Undergraduate by Hilton in 2026), conversions of independent hotels into Hilton brands, and expansion into new countries.
Competitive advantage
Hilton's advantage is scale on both sides of its network. Guests join Hilton Honors because it covers more than 9,000 hotels, and owners sign Hilton franchise agreements because Honors members and Hilton's booking channels deliver demand. That loop is hard to copy: a new brand would need thousands of owners to risk capital before it had the loyalty base to justify it.
PepsiCo
How it makes money
PepsiCo makes money by manufacturing and selling branded snacks, packaged foods and beverages to retailers, foodservice operators and independent bottlers. It reports through regional segments: PepsiCo Foods North America (Frito-Lay and Quaker, combined in 2025), PepsiCo Beverages North America (PBNA), Latin America, Europe, Africa/Middle East/South Asia (AMESA) and Asia Pacific.
Growth strategy
PepsiCo's current growth strategy has four parts: affordability (price cuts of up to 15% on Lay's, Tostitos, Doritos and Cheetos in February 2026), portfolio shift toward better-for-you and functional brands through acquisitions such as Siete (2025), poppi ($1.95 billion, closed May 2025) and Sabra, cost reduction (three US plant closures, SKU rationalization and a review of North American supply chain and go-to-mark…
Competitive advantage
PepsiCo's advantage is scale in savory snacks combined with a large beverage business and a direct-store-delivery network. Frito-Lay brands such as Lay's, Doritos and Cheetos lead the US salty snack aisle, and DSD lets PepsiCo control merchandising and restocking in grocery, mass and convenience stores.
Questions about Hilton vs PepsiCo
Which company has higher revenue — Hilton Worldwide Holdings Inc. or PepsiCo, Inc.?
Hilton Worldwide Holdings Inc. reported $12.0B (FY2025), while PepsiCo, Inc. reported $93.9B (FY2025). By last reported revenue, PepsiCo, Inc. is the larger business, with Hilton Worldwide Holdings Inc. reporting a smaller revenue base.
What is the market cap of Hilton Worldwide Holdings Inc. vs PepsiCo, Inc.?
Hilton Worldwide Holdings Inc.'s market capitalisation stands at $70.7B, while PepsiCo, Inc.'s is $175.0B. PepsiCo, Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Hilton Worldwide Holdings Inc..
Which is more financially efficient — Hilton Worldwide Holdings Inc. or PepsiCo, Inc.?
Hilton Worldwide Holdings Inc. generates $66k / employee in revenue per employee, while PepsiCo, Inc. generates $307k / employee. PepsiCo, Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Hilton Worldwide Holdings Inc. and PepsiCo, Inc. make money?
Hilton Worldwide Holdings Inc. and PepsiCo, Inc. generate revenue in fundamentally different ways. Hilton Worldwide Holdings Inc.: Hilton runs an asset-light, fee-based model. PepsiCo, Inc.: PepsiCo makes money by manufacturing and selling branded snacks, packaged foods and beverages to retailers, foodservice operators and independent bottlers.
Which company is valued higher relative to revenue — Hilton Worldwide Holdings Inc. or PepsiCo, Inc.?
On a price-to-sales (P/S) basis, Hilton Worldwide Holdings Inc. trades at 5.9x P/S and PepsiCo, Inc. at 1.9x P/S. Hilton Worldwide Holdings Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to PepsiCo, Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Hilton Worldwide Holdings Inc. bigger than PepsiCo, Inc.?
By last reported revenue, PepsiCo, Inc. ($93.9B (FY2025)) is the larger company compared to Hilton Worldwide Holdings Inc. ($12.0B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Hilton vs PepsiCo overview