Cloudflare vs Postman: Revenue, Profit and Business Model
Cloudflare reported $2.2B of revenue in FY2025 and — of net income. Postman does not publish annual revenue.
Latest financial snapshot
Cloudflare
- Latest revenue
- $2.2B (FY2025)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- +38.1% a year, FY2020–FY2025
Postman
Postman does not publish annual revenue or profit.
Financial summary
Cloudflare
Cloudflare's revenue has compounded from $431.1 million in 2020 to $2.17 billion in 2025. In 2025 it posted 29.8% growth, 75.8% non-GAAP gross margin, $303.9 million of non-GAAP operating income (14.0% of revenue), $603.1 million of operating cash flow, and $260.6 million of free cash flow, while still reporting a $102.3 million GAAP net loss driven by stock-based compensation. Growth accelerated in 2026: Q2 2026 revenue was $696.1 million (+36% year over year), with a $170.0 million GAAP net loss and $107.8 million of non-GAAP net income. Cash and securities stood at $4.16 billion on June 30, 2026. Management raised full-year 2026 revenue guidance to $2.864-$2.870 billion in August 2026.
Postman
Postman is private and does not publish revenue, profit or ARR. The verifiable financial record is its funding: a $1 million seed round from Nexus Venture Partners in 2015, a $7 million Series A in 2016, a $50 million Series B led by CRV in 2019, a $150 million Series C led by Insight Partners at a $2 billion valuation in June 2020, and a $225 million Series D led by Insight Partners at a $5.6 billion valuation in August 2021, for roughly $433 million in total. Revenue figures that circulate online, from about $150 million to more than $300 million in ARR, are third-party estimates and are not confirmed by the company. The 2026 pricing overhaul, which ended free team collaboration and added metered AI credits, is a clear push to convert more of its free user base into paying seats.
Revenue and profit by year
Cloudflare
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $2.2B | — | 0.0% | +29.8% | Source |
| FY2024 | $1.7B | — | 0.0% | +28.8% | Source |
| FY2023 | $1.3B | — | 0.0% | +33.0% | Source |
| FY2022 | $975.2M | — | 0.0% | +48.6% | Source |
| FY2021 | $656.4M | — | 0.0% | +52.3% | Source |
| FY2020 | $431.1M | — | 0.0% | — | Source |
Postman
Postman does not publish annual revenue. What is known about its finances is in the summary above.
Full Postman financialsWhere the revenue comes from
Cloudflare
- Enterprise and large-customer contracts
Majority of revenue (exact split not stated here)
Annual and multi-year contracts with large organizations covering application security, Cloudflare One Zero Trust, email security, and network services.
- Self-serve and developer usage
Not separately disclosed
Monthly Pro and Business subscriptions plus usage-based billing for Workers, R2, D1, and Workers AI.
Postman
- Enterprise subscriptions
Not disclosed
Annual contracts for large organizations with SSO, SCIM, audit logs, governance, API Catalog and private API networks.
- Self-serve Solo and Team plans
Not disclosed
Monthly or annual per-user subscriptions paid by individuals and teams that need collaboration, more automation and more AI credits.
- Usage-based add-ons
Not disclosed
Pay-as-you-go AI credit overages and additional automation capacity; Fabric Gateway and Fern products add new lines from 2026.
Business model and strategy
Cloudflare
How it makes money
Cloudflare makes money by selling subscriptions and usage-based services that run on a single global network. Millions of websites use a free plan; paying customers move up to Pro, Business, and Enterprise plans for advanced DDoS mitigation, web application firewall, bot management, and support.
Growth strategy
Cloudflare grows by landing customers with free or low-cost plans and expanding into more products per account. Its main growth vectors are larger enterprise contracts (it signed its largest-ever deal in Q4 2025, averaging $42.5 million per year in annual contract value), Cloudflare One Zero Trust, and the developer platform.
Competitive advantage
Cloudflare's advantage is its network: data centers in more than 330 cities that run every product on every server, combined with a free tier that brings an enormous volume of diverse traffic onto the platform. That traffic gives Cloudflare broad visibility into attacks, and the shared architecture lets it launch new security, AI, and developer products to its whole customer base at low marginal cost.
Postman
How it makes money
Postman makes money from subscriptions. The free plan gets developers in the door; since March 1, 2026 it supports a single user, so teams that share workspaces must pay.
Growth strategy
Postman's growth strategy has three parts. First, cover the whole API lifecycle: Akita added traffic-based observability in 2023, Orbit added developer community tooling in 2024, liblab added automated SDK generation in November 2025 and Fern added docs and SDKs in January 2026.
Competitive advantage
Postman's advantage is habit and network. Many developers learn APIs inside Postman, millions of collections already exist in its format, and API providers publish official workspaces on the Postman API Network, which lists more than 100,000 public APIs.
Questions about Cloudflare vs Postman
Which company has higher revenue — Cloudflare, Inc. or Postman, Inc.?
Cloudflare, Inc. reported $2.2B (FY2025). A verified revenue figure for Postman, Inc. was not available at the time of this comparison.
What is the market cap of Cloudflare, Inc. vs Postman, Inc.?
Cloudflare, Inc. has a market capitalisation of $122.5B. A public market cap figure for Postman, Inc. was not available (it may be privately held).
Which is more financially efficient — Cloudflare, Inc. or Postman, Inc.?
Cloudflare, Inc. generates $420k / employee in revenue per employee. A comparable figure for Postman, Inc. requires matching employee and revenue data from the same reporting period.
How do Cloudflare, Inc. and Postman, Inc. make money?
Cloudflare, Inc. and Postman, Inc. generate revenue in fundamentally different ways. Cloudflare, Inc.: Cloudflare makes money by selling subscriptions and usage-based services that run on a single global network. Postman, Inc.: Postman makes money from subscriptions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Cloudflare vs Postman overview