Cisco vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Cisco and McDonald's side by side

1. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

2. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

3. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

4. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

5. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

6. 1968McDonald's

   Big Mac Added to National Menu

   The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

7. 1975McDonald's

   Egg McMuffin Builds Breakfast

   The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

8. 1984Cisco

   Company Founded at Stanford University

   Leonard Bosack and Sandy Lerner incorporate Cisco Systems in December 1984, commercializing multi-protocol router technology developed to connect Stanford's campus networks.

9. 1986Cisco

   First Commercial Router Shipped

   Cisco ships its first commercial multi-protocol router, the AGS (Advanced Gateway Server), generating $1.5 million in first-year revenue as the internet begins its transition from research network to commercial infrastructure.

10. 1990Cisco

    Initial Public Offering on NASDAQ

    Cisco goes public at a valuation of approximately $224 million, raising capital that would fuel its aggressive acquisition strategy. The IPO also precipitated the departure of both founders.

11. 1995Cisco

    John Chambers Becomes CEO

    John Chambers takes over as CEO from John Morgridge, beginning a 20-year tenure that would see Cisco grow from $2 billion to over $47 billion in annual revenue through more than 180 acquisitions.

12. 2000Cisco

    Briefly Becomes World's Most Valuable Company

    Cisco's market capitalization exceeds $500 billion in March 2000, briefly surpassing Microsoft and GE as the world's most valuable company before the dot-com crash erased over $400 billion in shareholder value.

13. 2003Cisco

    Acquisition of Linksys

    Cisco acquires consumer networking company Linksys for $500 million, marking its entry into the home networking market and establishing a consumer brand that would later be divested to Belkin in 2013.

14. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

15. 2012Cisco

    Meraki Acquisition Launches Cloud-Managed Networking

    Cisco acquires cloud-managed networking startup Meraki for $1.2 billion, gaining the platform that would become central to its small-and-medium business strategy and its broader shift toward subscription-based management.

16. 2015Cisco

    Chuck Robbins Appointed CEO

    Chuck Robbins succeeds John Chambers as CEO, inheriting a mandate to transform Cisco from a hardware company into a software-and-subscription platform business capable of competing in the cloud era.

17. 2017Cisco

    AppDynamics Acquisition for $3.7 Billion

    Cisco acquires application performance monitoring company AppDynamics for $3.7 billion just days before its planned IPO, signaling Cisco's strategic commitment to the observability and application intelligence market.

18. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

19. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

20. 2020Cisco

    Webex Usage Surges During COVID-19 Pandemic

    Webex usage explodes to over 600 million meeting participants per month during the pandemic, temporarily positioning Cisco's collaboration platform as a critical piece of global remote work infrastructure.

21. 2024Cisco

    $28 Billion Splunk Acquisition Completed

    Cisco completes its largest-ever acquisition, purchasing cybersecurity and observability company Splunk for $28 billion in cash, pushing subscription revenue past 51% of total sales and establishing Cisco as a major force in security operations.

22. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

23. 2025Cisco

    AI Infrastructure Orders Exceed $2 Billion

    Cisco's AI infrastructure orders from hyperscale customers surpass $2 billion in FY2025, more than doubling management's original target and validating the company's investment in Silicon One-based networking platforms for GPU cluster interconnection.

24. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

Acquisitions

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