Apple vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Apple and McDonald's side by side

1. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

2. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

3. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

4. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

5. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

6. 1968McDonald's

   Big Mac Added to National Menu

   The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

7. 1975McDonald's

   Egg McMuffin Builds Breakfast

   The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

8. 1976Apple

   Apple is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, turning an early personal-computer board into a company with a product and a market.

   Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple in 1976, when personal computing was still a hobbyist market.

9. 1977Apple

   The Apple II launches and gives the young company an expandable personal computer for schools, homes, and small businesses.

   The Apple II turned a garage project into a business. Color graphics, expansion slots and a consumer-friendly design carried it into schools, homes and small offices, giving Apple a revenue base years before the Macintosh.

10. 1980Apple

    Apple completes its initial public offering in December 1980, raising capital and turning personal computing into a public-market story.

    The December 1980 IPO gave Apple public-market capital and made personal computing look like a serious commercial category. It also raised the pressure to professionalize management, distribution and product planning as the company outgrew its founding team.

11. 1984Apple

    The Macintosh introduces a graphical interface and mouse-driven computing to a broad audience at a $2,495 launch price.

    The Macintosh brought a graphical interface and a mouse to a mass-market computer and defined Apple's design identity.

12. 1997Apple

    Apple completes the NeXT acquisition, bringing Steve Jobs back and supplying the operating-system foundation for the years that followed.

    Apple's NeXT acquisition brought Steve Jobs back when the company was financially weak and unfocused.

13. 2001Apple

    Apple introduces the iPod on October 23, 2001, a 5GB music player priced at $399 that held about 1,000 songs.

    The iPod put a hard-drive music library in a pocket at $399 and went on sale on November 10, 2001.

14. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

15. 2007Apple

    The iPhone is introduced as a phone, widescreen iPod, and internet communicator, moving Apple into the center of mobile computing.

    The iPhone moved Apple into mobile computing and shifted the company's center of gravity away from the Mac. It also created the hardware base that later supported services, accessories and developer economics.

16. 2008Apple

    The App Store opens with 500 apps, creating a controlled software marketplace that becomes a major Services pillar.

    The App Store launched with 500 apps and gave iPhone owners a single, controlled way to install third-party software.

17. 2011Apple

    Tim Cook becomes chief executive on August 24, 2011, after Steve Jobs resigns and the board names Cook to succeed him.

    Apple's board named Tim Cook chief executive on August 24, 2011, when Steve Jobs resigned and recommended the succession plan be carried out.

18. 2014Apple

    Apple agrees to acquire Beats Music and Beats Electronics for $3 billion, its largest deal.

    Apple agreed to buy Beats Music and Beats Electronics for a total of $3 billion, about $2.6 billion in purchase price plus roughly $400 million vesting over time, and brought in founders Jimmy Iovine and Dr. Dre.

19. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

20. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

21. 2020Apple

    Apple announces the Mac transition to Apple silicon, deepening control over performance, power efficiency, and software optimization.

    Apple began moving Mac computers off Intel processors and onto its own M-series chips in 2020.

22. 2024Apple

    Vision Pro launches at $3,499 and gives Apple a shipping platform for spatial interfaces, sensors, and custom silicon.

    Vision Pro gave Apple a live platform for spatial interfaces, eye and hand input, high-resolution displays and custom chips.

23. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

24. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

25. 2026Apple

    John Ternus becomes chief executive on September 1, 2026, and Tim Cook becomes executive chairman.

    John Ternus, Apple's senior vice president of Hardware Engineering, became chief executive on September 1, 2026, and Tim Cook became executive chairman after 15 years as CEO.

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