American Express vs Unilever: Founders, CEOs and History
American Express was founded in 1850 by Henry Wells, William Fargo, John Warren Butterfield and is led by Stephen Squeri. Unilever was founded in 1929 by William Hesketh Lever, Samuel van den Bergh, Anton Jurgens and is led by Fernando Fernandez.
Company facts
American Express
- Founded
- 1850
- Headquarters
- New York, New York
- Current CEO
- Stephen Squeri
- Employees
- 76,800
Unilever
- Founded
- 1929
- Headquarters
- London, United Kingdom
- Current CEO
- Fernando Fernandez
- Employees
- 96,092
Founders
American Express
Henry Wells
The founding of American Express is a fascinating story of intense 19th-century corporate rivalry culminating in a monopolistic merger.
William Fargo
William Fargo co-founded American Express in 1850 alongside Henry Wells and John Butterfield, bringing operational discipline and route management expertise to the merger of competing express businesses.
John Warren Butterfield
John Warren Butterfield was one of the three founders of American Express in 1850 and served as a director, bringing the organizational resources, political connections and financial backing that made the merger viable.
Unilever
William Hesketh Lever
William Hesketh Lever (later Lord Leverhulme) co-founded Lever Brothers with his brother James in 1885 and built it around Sunlight Soap, one of the first branded, individually wrapped soaps sold at mass scale.
Samuel van den Bergh
Samuel van den Bergh led Van den Bergh, a Dutch margarine maker that became one of Jurgens' main rivals. The two families combined their businesses into Margarine Unie in 1927, and Margarine Unie merged with Lever Brothers in 1929 to create Unilever.
Anton Jurgens
Anton Jurgens' family firm was among the first to manufacture margarine commercially in the Netherlands after the product was invented in France. Jurgens competed for decades with the Van den Bergh family before the two merged into Margarine Unie in 1927.
CEOs and their tenures
American Express
- Howard L. Clark Sr.1960–1977
President and Chief Executive Officer
Howard Clark became chief executive in 1960 and ran American Express until 1977. He inherited a charge card business that was losing money two years after launch and pushed it to profitability by repositioning it as a premium product, raising the merchant disc…
Source - James D. Robinson III1977–1993
Chairman and Chief Executive Officer
James Robinson III presided over American Express during a period of both genuine growth and serious strategic overreach.
Source - Harvey Golub1993–2001
Chairman and Chief Executive Officer
Harvey Golub inherited a company left unfocused and financially weaker by James Robinson III's financial conglomerate strategy.
Source - Kenneth Chenault2001–2018
Chairman and Chief Executive Officer
Kenneth Chenault led American Express for 17 years through two severe shocks: the September 11 attacks in 2001, which hit its lower Manhattan operations and its travel-dependent business weeks after he became chief executive, and the 2008 financial crisis, dur…
Source - Stephen J. Squeri2018–present
Chairman and Chief Executive Officer
Stephen Squeri took over from Kenneth Chenault in February 2018 and has run the most financially productive period in the company's history, with FY2025 total revenues net of interest expense of $72.2 billion and net income of $10.8 billion, both records.
Source
Unilever
- Alan Jope2019–2023
Chief Executive Officer
Jope simplified Unilever's legal structure and organisation, which made later portfolio separations easier.
Source - Hein Schumacher2023–2025
Chief Executive Officer
Schumacher reset Unilever around fewer, bigger brands and set up the Ice Cream demerger before stepping down in February 2025.
Source - Fernando Fernandez2025–present
Chief Executive Officer
As CFO, the highly experienced Latin American executive enforces absolute financial discipline, attempting to restore investor confidence after years of sluggish stock performance.
Source
Timeline: American Express and Unilever side by side
1850American Express
American Express founded in Buffalo, New York
Henry Wells, William Fargo and John Butterfield merged three competing express businesses on March 18, 1850 to form the American Express Company, an unincorporated joint-stock association capitalized at 150,000 dollars.
1882American Express
Money order launched
American Express introduced its own money order, competing directly with the postal money order the United States Post Office had offered since 1864.
1884Unilever
Lever soap factory opens
William Hesketh Lever built the Port Sunlight soap business that became a key Unilever predecessor.
1891American Express
Traveler's cheque invented
Marcellus Berry created the American Express Traveler's Cheque after president J.C. Fargo struggled to cash letters of credit on a European trip in 1890.
1917American Express
Federal control of the express industry
Federal control of the railroads began in December 1917, and in 1918 the domestic express operations of American Express and its rivals were consolidated into the American Railway Express Company.
1929Unilever
Unilever created
Lever Brothers and Margarine Unie merged to form Unilever.
1929Unilever
Lever Brothers and Margarine Unie Merge
Lever Brothers and the Dutch Margarine Unie merged in 1929 to form Unilever.
1958American Express
First American Express charge card
American Express issued its first charge card on October 1, 1958, printed on paper with a 6 dollar annual fee, after signing up more than 250,000 card members before launch.
1966American Express
Gold Card introduced
American Express launched the Gold Card in 1966 for higher-spending executives and frequent travelers, the first tier above the standard card and the start of the graded premium lineup that later added the Platinum Card and the Centurion Card.
1984American Express
Platinum Card launched during the financial supermarket build-out
American Express introduced The Platinum Card by invitation in 1984 with a 250 dollar annual fee, creating the ultra-premium card category.
1984Unilever
Acquired Brooke Bond
Unilever acquired Brooke Bond in 1984 for ~$515 million (£390 million).
1989Unilever
Acquired Calvin Klein Cosmetics
Unilever acquired Calvin Klein Cosmetics in 1989.
1993American Express
Harvey Golub refocuses the company
Harvey Golub became chief executive in 1993 and unwound the conglomerate: the Shearson brokerage went to Primerica's Smith Barney and The Boston Company to Mellon Bank in 1993, and Lehman Brothers was spun off in 1994.
1993Unilever
Acquired Breyers
Unilever acquired Breyers in 1993.
1999American Express
Centurion Card launched
American Express created the Centurion Card in 1999, an invitation-only metal card that became the top tier of its lineup. The company has never published its fee schedule, and the product functions mainly as a positioning device for the cards below it.
2000Unilever
Acquired Maille
Unilever acquired Maille. Unilever acquired Maille in 2000.
2001American Express
Kenneth Chenault becomes chief executive
Kenneth Chenault became chief executive in January 2001, weeks before the September 11 attacks damaged the company's lower Manhattan operations and cut travel spending sharply.
2008American Express
Conversion to a bank holding company
On November 10, 2008 the Federal Reserve Board approved applications by American Express Company and American Express Travel Related Services to become bank holding companies, on conversion of American Express Centurion Bank from an industrial loan company int…
2016American Express
Costco co-brand ends
Costco moved its United States co-branded card to Citigroup and Visa on June 20, 2016, ending a 16-year exclusive relationship after the two sides failed to agree terms, and stopped accepting American Express cards in its warehouses.
2018American Express
Stephen Squeri becomes chairman and chief executive
Stephen Squeri succeeded Kenneth Chenault in February 2018 after more than three decades inside the company, including spells as chief information officer and group president of Global Corporate Services.
2019Unilever
Alan Jope becomes CEO
Alan Jope became CEO of Unilever in 2019. Jope simplified Unilever's legal structure and organisation, which made later portfolio separations easier.
2020American Express
Pandemic hits travel and entertainment spending
COVID-19 restrictions cut the travel and entertainment spending American Express depends on, and total revenues net of interest expense fell from 43.6 billion dollars in 2019 to 36.1 billion dollars in 2020, with net income down to 3.1 billion dollars.
2020Unilever
Legal structure unified
Unilever moved to a single parent company structure after decades with British and Dutch holding companies.
2020Unilever
Single Parent Company
Unilever unified its dual structure into a single parent company, Unilever PLC, in November 2020.
2024American Express
Tock acquisition widens the dining platform
American Express agreed in June 2024 to buy Tock, a reservation, table and event management platform, from Squarespace for 400 million dollars in cash, pairing it with Resy, which it had bought in 2019.
2025American Express
Platinum refresh and record FY2025 results
American Express unveiled refreshed United States Consumer and Business Platinum Cards on September 18, 2025, raising the annual fee from 695 dollars to 895 dollars and adding statement credits it values at over 3,500 dollars a year.
2025Unilever
Fernando Fernandez becomes CEO
Fernando Fernandez was appointed CEO effective March 2025.
2025Unilever
Ice Cream demerger reflected
Unilever reported 2025 results on a continuing-operations basis after the Ice Cream business demerger.
Acquisitions
American Express
- Center2025Undisclosed
- Tock2024$400M
- Kabbage2020Undisclosed
- Resy2019Undisclosed
- Loyalty Partner2011$660M
- Thomas Cook corporate travel and United States travel offices1994$375M
Unilever
- Dr. Squatch2025Undisclosed
- Wild2025Undisclosed
- Minimalist2025Undisclosed
- Paula's Choice2021Undisclosed
- Sir Kensington's2017Undisclosed
- Weis2017Undisclosed
Questions about American Express vs Unilever
Who is the CEO of American Express Company and Unilever PLC?
American Express Company is led by Stephen Squeri and Unilever PLC is led by Fernando Fernandez. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was American Express Company founded vs Unilever PLC?
American Express Company was founded in 1850 — 79 years before Unilever PLC, which was founded in 1929. American Express Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Unilever PLC.
How many employees does American Express Company have compared to Unilever PLC?
American Express Company employs approximately 76,800 people, while Unilever PLC employs approximately 96,092. Unilever PLC has the larger workforce at 96,092 employees, compared to American Express Company's 76,800. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are American Express Company and Unilever PLC headquartered?
American Express Company is headquartered in United States and Unilever PLC is headquartered in United Kingdom. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded American Express Company and Unilever PLC?
American Express Company was founded by Henry Wells, William Fargo, John Warren Butterfield. Unilever PLC was founded by William Hesketh Lever, Samuel van den Bergh, Anton Jurgens.
Which company has a longer operating history — American Express Company or Unilever PLC?
American Express Company has been operating for approximately 176 years, making it the more established of the two companies. Unilever PLC has been in operation for around 97 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the American Express vs Unilever overview