American Express vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: American Express and McDonald's side by side

1. 1850American Express

   American Express founded in Buffalo, New York

   Henry Wells, William Fargo and John Butterfield merged three competing express businesses on March 18, 1850 to form the American Express Company, an unincorporated joint-stock association capitalized at 150,000 dollars.

2. 1882American Express

   Money order launched

   American Express introduced its own money order, competing directly with the postal money order the United States Post Office had offered since 1864.

3. 1891American Express

   Traveler's cheque invented

   Marcellus Berry created the American Express Traveler's Cheque after president J.C. Fargo struggled to cash letters of credit on a European trip in 1890.

4. 1917American Express

   Federal control of the express industry

   Federal control of the railroads began in December 1917, and in 1918 the domestic express operations of American Express and its rivals were consolidated into the American Railway Express Company.

5. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

6. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

7. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

8. 1958American Express

   First American Express charge card

   American Express issued its first charge card on October 1, 1958, printed on paper with a 6 dollar annual fee, after signing up more than 250,000 card members before launch.

9. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

10. 1961McDonald's

    Kroc Buys the Brothers' Company

    McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

11. 1966American Express

    Gold Card introduced

    American Express launched the Gold Card in 1966 for higher-spending executives and frequent travelers, the first tier above the standard card and the start of the graded premium lineup that later added the Platinum Card and the Centurion Card.

12. 1968McDonald's

    Big Mac Added to National Menu

    The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

13. 1975McDonald's

    Egg McMuffin Builds Breakfast

    The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

14. 1984American Express

    Platinum Card launched during the financial supermarket build-out

    American Express introduced The Platinum Card by invitation in 1984 with a 250 dollar annual fee, creating the ultra-premium card category.

15. 1993American Express

    Harvey Golub refocuses the company

    Harvey Golub became chief executive in 1993 and unwound the conglomerate: the Shearson brokerage went to Primerica's Smith Barney and The Boston Company to Mellon Bank in 1993, and Lehman Brothers was spun off in 1994.

16. 1999American Express

    Centurion Card launched

    American Express created the Centurion Card in 1999, an invitation-only metal card that became the top tier of its lineup. The company has never published its fee schedule, and the product functions mainly as a positioning device for the cards below it.

17. 2001American Express

    Kenneth Chenault becomes chief executive

    Kenneth Chenault became chief executive in January 2001, weeks before the September 11 attacks damaged the company's lower Manhattan operations and cut travel spending sharply.

18. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

19. 2008American Express

    Conversion to a bank holding company

    On November 10, 2008 the Federal Reserve Board approved applications by American Express Company and American Express Travel Related Services to become bank holding companies, on conversion of American Express Centurion Bank from an industrial loan company int…

20. 2016American Express

    Costco co-brand ends

    Costco moved its United States co-branded card to Citigroup and Visa on June 20, 2016, ending a 16-year exclusive relationship after the two sides failed to agree terms, and stopped accepting American Express cards in its warehouses.

21. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

22. 2018American Express

    Stephen Squeri becomes chairman and chief executive

    Stephen Squeri succeeded Kenneth Chenault in February 2018 after more than three decades inside the company, including spells as chief information officer and group president of Global Corporate Services.

23. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

24. 2020American Express

    Pandemic hits travel and entertainment spending

    COVID-19 restrictions cut the travel and entertainment spending American Express depends on, and total revenues net of interest expense fell from 43.6 billion dollars in 2019 to 36.1 billion dollars in 2020, with net income down to 3.1 billion dollars.

25. 2024American Express

    Tock acquisition widens the dining platform

    American Express agreed in June 2024 to buy Tock, a reservation, table and event management platform, from Squarespace for 400 million dollars in cash, pairing it with Resy, which it had bought in 2019.

26. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

27. 2025American Express

    Platinum refresh and record FY2025 results

    American Express unveiled refreshed United States Consumer and Business Platinum Cards on September 18, 2025, raising the annual fee from 695 dollars to 895 dollars and adding statement credits it values at over 3,500 dollars a year.

28. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

Acquisitions

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