Adidas vs Google: Founders, CEOs and History
Adidas was founded in 1949 by Adolf Dassler and is led by Bjørn Gulden. Google was founded in 1998 by Larry Page, Sergey Brin and is led by Sundar Pichai.
Company facts
Founders
Adidas
Adolf Dassler
Adolf Dassler was the sole founder of Adidas. He developed sport-specific footwear, sought athlete feedback, and registered the Adidas company and 3-Stripes footwear in 1949.
Larry Page
Google possesses arguably the most famous, influential founding story in the history of Silicon Valley, rooted in the academic environment of Stanford University and a foundational obsession with organizing all of human knowledge.
Sergey Brin
Sergey Brin co-founded Google and played a central role in the early engineering, product, and cultural development of the company. He helped build the search technology, recruit technical talent, and preserve a culture that valued bold experiments.
CEOs and their tenures
Adidas
- Robert Louis-Dreyfus1993–2001
CEO
He led Adidas through its 1990s restructuring and transition to a publicly listed sporting-goods group.
Source - Herbert Hainer2001–2016
CEO
During his tenure Adidas expanded its brand portfolio and grew its global footwear and apparel business.
Source - Kasper Rørsted2016–2022
CEO
Under Rørsted's leadership from 2016 to 2022, Adidas doubled its North American market share and expanded annual e-commerce sales from €1 billion to over €4 billion.
Source - Bjørn Gulden2023–present
CEO
Adidas reported 2025 sales of ~$28 billion (EUR24.811 billion) and attributable net income of ~$1.51 billion (EUR1.340 billion) during his tenure. His appointment was extended through 2030.
Source
- Larry Page1998–2019
Co-founder and Former CEO
Larry Page is one of the most consequential technologists of the modern era. His initial algorithmic breakthrough organized the chaotic early internet, creating the essential infrastructure for the modern digital economy.
Source - Eric Schmidt2001–2011
Former CEO and Executive Chairman
Schmidt was the indispensable bridge between a chaotic academic research project and a globally dominant, publicly traded corporation.
Source - Sundar Pichai2015–present
CEO of Alphabet and Google
Pichai provides crucial corporate stability and pragmatic product leadership, transitioning Google from its chaotic early years into a profitable, mature corporate giant.
Source
Timeline: Adidas and Google side by side
1924Adidas
Dassler Brothers Shoe Factory Established
Adolf and Rudolf Dassler established the predecessor shoe business in Herzogenaurach.
1936Adidas
Jesse Owens Wears Dassler Shoes
Jesse Owens competed in Dassler track shoes while winning four gold medals at the Berlin Olympics.
1949Adidas
Adidas Registered
Adolf Adi Dassler registered Adidas in Herzogenaurach after separating from Rudolf, who founded Puma.
1954Adidas
World Cup Boot Breakthrough
West Germany won the 1954 World Cup wearing Adidas boots with replaceable studs.
1970Adidas
Telstar World Cup Match Ball
Adidas supplied the Telstar as the official match ball for the 1970 FIFA World Cup.
1993Adidas
Robert Louis-Dreyfus Becomes CEO
Robert Louis-Dreyfus became CEO and led a restructuring of Adidas.
1995Adidas
Adidas Lists Publicly
Adidas completed its public listing in Frankfurt under Robert Louis-Dreyfus.
1997Adidas
Salomon Group Acquisition
Adidas acquired Salomon Group, adding winter sports equipment and TaylorMade golf.
1998Google
Google Founded
Larry Page and Sergey Brin founded Google after developing PageRank at Stanford University. The search engine ranked web pages by link authority, which made results feel more relevant than portal-era competitors.
2000Google
AdWords Launch
Google launched AdWords in 2000 and connected advertising to search intent. Businesses could pay to appear near relevant queries, eventually through auction-based performance advertising.
2004Google
Google IPO
Google went public in 2004 using an auction process and priced 19,605,052 shares at $85, raising about $1.67B. The IPO gave the company capital for hiring, data centers, acquisitions, and global expansion.
2005Google
Android Acquisition
Google acquired Android in 2005 to secure a role in mobile operating systems before smartphones became the main internet device. Android later gave Google global reach through manufacturers such as Samsung and many others.
2006Adidas
Reebok Acquisition Completed
Adidas completed its $3.8 billion acquisition of Reebok.
2006Google
YouTube Acquisition
Google closed the YouTube acquisition in 2006 for stock valued at $1.65B. The deal gave Google a user-generated video platform, creator ecosystem, and advertising surface outside text search before online video had a mature business model.
2008Google
DoubleClick Acquisition
Google acquired DoubleClick for $3.1B to expand its advertising infrastructure beyond search. The deal strengthened display advertising, ad serving, and publisher relationships. It helped Google build a broader ad-tech stack.
2014Google
DeepMind Acquisition
Google acquired DeepMind in 2014 to deepen its artificial intelligence research bench. DeepMind later became known for AlphaGo and other breakthroughs in reinforcement learning and scientific AI.
2015Google
Alphabet Restructuring
Google restructured into Alphabet Inc. In 2015, separating core Google from Other Bets. The move gave investors clearer visibility into Search, YouTube, Android, and Cloud economics while preserving room for Waymo, Verily, Calico, and X.
2019Google
Sundar Pichai Becomes Alphabet CEO
Sundar Pichai became CEO of Alphabet in 2019 after Larry Page and Sergey Brin stepped back from daily operations. Pichai inherited a company facing cloud competition, antitrust scrutiny, privacy pressure, and rising AI expectations.
2021Adidas
Reebok Divestiture Agreement
Adidas agreed to sell Reebok to Authentic Brands Group for total consideration of up to $2.37 billion (EUR2.1 billion).
2022Adidas
Ye Partnership Terminated
Adidas terminated its partnership with Ye and stopped production of Yeezy branded products.
2023Adidas
Bjørn Gulden Becomes CEO
Bjørn Gulden became Adidas CEO on January 1, 2023.
2023Google
Google DeepMind Integration
Alphabet combined major AI research efforts under Google DeepMind to accelerate frontier model development. The move followed competitive pressure from OpenAI and Microsoft.
2025Adidas
Record 2025 Sales
Adidas reported sales of ~$28 billion (EUR24.811 billion) and attributable net income of ~$1.51 billion (EUR1.340 billion) for 2025.
2025Google
FY2025 Revenue Tops $402B
Alphabet reported FY2025 revenue of $402.836B and net income of $132.170B. The milestone showed that Search ads, YouTube, Cloud, and subscriptions kept scaling despite regulatory and AI disruption concerns.
Acquisitions
Adidas
- Runtastic2015$240M
- Five Ten2011$25M
- Reebok2006$3.8B
- Salomon Group1997$1.4B
- Wiz2025$32B
- Mandiant2022$5.4B
- Fitbit2021$2.1B
- DeepMind2014$500M
- DoubleClick2008$3.1B
- YouTube2006$1.6B
Questions about Adidas vs Google
Who is the CEO of Adidas AG and Alphabet Inc.?
Adidas AG is led by Bjørn Gulden and Alphabet Inc. is led by Sundar Pichai. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Adidas AG founded vs Alphabet Inc.?
Adidas AG was founded in 1949 — 49 years before Alphabet Inc., which was founded in 1998. Adidas AG's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Alphabet Inc..
How many employees does Adidas AG have compared to Alphabet Inc.?
Adidas AG employs approximately 64,938 people, while Alphabet Inc. employs approximately 190,820. Alphabet Inc. has the larger workforce at 190,820 employees, compared to Adidas AG's 64,938. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Adidas AG and Alphabet Inc. headquartered?
Adidas AG is headquartered in Germany and Alphabet Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Adidas AG and Alphabet Inc.?
Adidas AG was founded by Adolf Dassler. Alphabet Inc. was founded by Larry Page, Sergey Brin.
Which company has a longer operating history — Adidas AG or Alphabet Inc.?
Adidas AG has been operating for approximately 77 years, making it the more established of the two companies. Alphabet Inc. has been in operation for around 28 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Adidas vs Google overview