Laskie
2023
Why
Tech hiring and job-matching platform (first acquisition by X Corp).
X Corp (formerly Twitter)
Real-Time Social MediaFounded 2006- HQ today: Bastrop, Texas
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
X Corp (formerly Twitter) Acquisitions
5
Major Deals Covered
$44.0B
Disclosed Deal Value
What are X Corp (formerly Twitter)'s biggest acquisitions?
X Corp (formerly Twitter)'s largest disclosed acquisition here is Twitter Take-Private by Elon Musk for $44B in 2022. This page covers 5 major deals from 2008 to 2023, each with its price where disclosed and the reason behind it.
- Major deals covered
- 5
- Largest deal
- Twitter Take-Private by Elon Musk ($44B)
- First deal
- 2008
- Most recent
- 2023
| Company | Year | Price | Purpose |
|---|---|---|---|
| Twitter Take-Private by Elon Musk | 2022 | $44.0B | Take Twitter private under Musk's ownership. |
| Laskie | 2023 | Undisclosed | Tech hiring and job-matching platform (first acquisition by X Corp). |
| Periscope | 2015 | Undisclosed | Live video streaming app (acquired by Twitter). |
| Vine | 2012 | Undisclosed | Short-form video hosting service (acquired by Twitter). |
| Summize | 2008 | Undisclosed | Improved real-time search capabilities (acquired by Twitter). |
- What companies has X Corp (formerly Twitter) bought?
- Major acquisitions by X Corp (formerly Twitter) documented here include Twitter Take-Private by Elon Musk (2022), Laskie (2023), Periscope (2015), Vine (2012) and Summize (2008).
- What is X Corp (formerly Twitter)'s most recent acquisition?
- The most recent X Corp (formerly Twitter) acquisition documented here is Laskie, in 2023.
Twitter Take-Private by Elon Musk
2022
$44.0B
Why
Take Twitter private under Musk's ownership.
Impact
Ownership, staffing, moderation, verification and branding all changed.
Outcome
Twitter was renamed X in 2023.
Periscope
2015
Why
Live video streaming app (acquired by Twitter).
Vine
2012
Why
Short-form video hosting service (acquired by Twitter).
Summize
2008
Why
Improved real-time search capabilities (acquired by Twitter).
X Corp (formerly Twitter)'s Growth & Acquisition Strategy
X's priorities are winning back advertisers, growing X Premium and Grok subscriptions, licensing data, expanding video and creator payouts, and rolling X Money payments out to more users, with Visa as a partner.
How X Corp (formerly Twitter) Makes Money
Most of X's revenue comes from advertising: promoted posts, video ads and brand campaigns. It also sells X Premium subscriptions, which bundle verification, fewer ads, creator payouts and Grok access. It charges for API and data access, which it moved to paid tiers in 2023. X Money, its payments product, is a newer line. In SpaceX's filing, the 2025 revenue increase for the AI segment included $365M from X and Grok subscriptions, $88M from data licensing and $116M from advertising.
X Corp (formerly Twitter) Acquisitions FAQ
What was Twitter's acquisition of TweetDeck in 2011?
In May 2011, Twitter acquired power-user dashboard TweetDeck for approximately $40 million, integrating it into its core product before eventually gating it behind the paid X Premium subscription as X Pro.
Why did Twitter acquire Vine in 2012?
Twitter acquired short-form looping video pioneer Vine for $30 million in October 2012 before its public launch, popularizing 6-second vertical video years before TikTok emerged, but controversially shut down the app in 2016.
What was the acquisition and eventual sale of MoPub?
Twitter acquired mobile advertising exchange MoPub for $350 million in 2013 to build its mobile ad network, later selling it to AppLovin for $1.05 billion in cash in January 2022 to streamline core operations.
What was the acquisition of Periscope in 2015?
Twitter acquired live-streaming video startup Periscope for roughly $100 million in early 2015, integrating live broadcast streaming natively into the Twitter feed before retiring the standalone app in 2021.
What developer and AI startups did Twitter acquire over the years?
Twitter acquired numerous AI and tooling startups, including Fabula AI (graph deep learning), Magic Pony Technology (neural image processing for $150M), and Threader (thread curation).
How does X interact commercially with Elon Musk's xAI startup?
While xAI is a legally separate entity founded by Musk, X signed data licensing and partnership agreements, embedding xAI's Grok model into X Premium and sharing compute infrastructure.
Does X Corp actively pursue corporate acquisitions today?
As a highly leveraged private entity focusing on lean operating costs, X generally avoids large corporate acquisitions, focusing primarily on internal software development and tech partnerships.
What is the historical lesson from Twitter's acquisition history?
Twitter often acquired pioneering products (like Vine and Periscope) but struggled to monetize or integrate them effectively, a legacy the current management seeks to avoid through streamlined product focus.
Related M&A Histories
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Explore X Corp (formerly Twitter)
Core profile pages, founders and related research hubs for this company.