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Founders

Who Founded Volvo Cars?

Assar Gabrielsson, Gustaf Larson · Founded 1927 · HQ today: Gothenburg, Sweden

Who founded Volvo Cars?

Volvo Cars was founded by Assar Gabrielsson, Gustaf Larson in 1927 in Gothenburg, Sweden. It is now led by Håkan Samuelsson.

Founders
Assar Gabrielsson, Gustaf Larson
Founded
1927
Headquarters
Gothenburg, Sweden
Number of founders
2
Current CEO
Håkan Samuelsson (since 2025)
Where was Volvo Cars founded?
Volvo Cars was founded in Gothenburg, Sweden in 1927. wikidata.org
When was Volvo Cars founded?
Volvo Cars was founded in 1927.
Who started Volvo Cars?
Volvo Cars was founded by Assar Gabrielsson and Gustaf Larson.
How old is Volvo Cars?
Volvo Cars is 99 years old as of 2026.

Founding Story

Volvo Cars was founded in 1927 in Gothenburg, Sweden by Assar Gabrielsson and Gustaf Larson. Because Sweden possesses incredibly brutal winters and terrible, icy roads, they realized that imported American and French cars simply could not survive the harsh Scandinavian climate. They decided to build a car (the 'ÖV 4') explicitly designed for absolute safety, rugged durability, and extreme weather. This foundational obsession with protecting human life led Volvo to completely revolutionize global automotive safety, most famously by inventing the three-point seatbelt in 1959 and selflessly giving the patent away to the world for free.

Assar Gabrielsson

Co-founder 1927

Background

Economist who worked as a sales manager at the Swedish ball-bearing company SKF before co-founding Volvo.

Role at Volvo Car AB

Assar Gabrielsson co-founded Volvo in Gothenburg in 1927 together with engineer Gustaf Larson, with SKF backing the venture. He led the business and commercial side of the young company as managing director.

Assar Gabrielsson was born in 1891 in Korsberga. Education: Stockholm School of Economics.

Assar Thorvald Nathanael Gabrielsson was born on August 13, 1891 and died on May 28, 1962.

Gustaf Larson

Co-founder 1927

Background

Swedish engineer and co-founder.

Role at Volvo Car AB

Gustaf Larson co-founded Volvo in 1927. An incredibly pragmatic, highly skilled engineer, he designed the absolute core mechanical architecture of Volvo's first cars. He was deeply obsessed with metallurgical quality, ensuring that the steel used in Volvo chassis could withstand the absolutely brutal, freezing conditions of Swedish roads without shattering.

Gustaf Larson was born in 1887 in Sweden. Education: Royal Institute of Technology.

Erik Gustaf Larson was born on July 8, 1887 and died on July 4, 1968. He held a master's degree in mechanical engineering from the Royal Institute of Technology in Stockholm.

Volvo Car AB: CEO & Leadership History

Full timeline →

Klaus Zellmer

Incoming President and Chief Executive Officer

2027 – Present

As a key executive, he played an important role in driving the brand's aggressive push toward digital sales and direct-to-consumer models.

Håkan Samuelsson

President and Chief Executive Officer

2025 – Present

Serving as CEO from 2012 to 2022, he took a deeply stagnant, near-bankrupt brand and transformed it into the absolute fastest-growing premium automaker in the world, achieving record profits.

Fredrik Hansson

Chief Financial Officer

2025 – Present

Contributes critical strategic leadership regarding Volvo's massively complex transition to pure electric vehicle platforms.

Jim Rowan

Former CEO

2022 – 2025

As current CEO (and former CEO of Dyson), he brings absolutely critical consumer electronics and software expertise to an automaker desperately trying to survive the transition to software-defined vehicles.

Keep researching Volvo Cars

Who Founded Volvo Cars? FAQ

Who founded Volvo?

Assar Gabrielsson and Gustaf Larson, in Gothenburg in 1927, with backing from ball-bearing maker SKF.

What does the name Volvo mean?

It comes from Latin and means "I roll"; SKF had originally registered it as a trademark.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.