UBS is less a traditional bank than a global private-wealth platform with a large Swiss banking base and selective investment banking capabilities. The Credit Suisse acquisition increased scale but made execution the central story. The company is headquartered in Zurich, Switzerland.
UBS earns most of its money from wealth management: recurring fees charged on client assets, transaction commissions, and net interest income on deposits and Lombard loans to wealthy clients. Global Wealth Management is the largest division, serving high-net-worth and ultra-high-net-worth clients across the Americas, Switzerland, EMEA and Asia Pacific. Personal & Corporate Banking makes it the leading universal bank in Switzerland, earning interest and fees from households and companies. Asset Management collects management fees on institutional and fund mandates. The Investment Bank earns advisory, capital markets and trading revenue, kept deliberately smaller than Wall Street peers. Non-core and Legacy runs down inherited Credit Suisse positions.