Tapestry, Inc.
Leadership History
3 leaders · 2019 to present
Joanne Crevoiserat is the CEO of Tapestry, in the role since 2020. The first chief executive was Jide Zeitlin, from 2019.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Todd Kahn | CEO and Brand President, Coach | 2021 | Present | 5 |
| Joanne Crevoiserat | Chief Executive Officer | 2020 | Present | 6 |
| Jide Zeitlin | Chief Executive Officer | 2019 | 2020 | 1 |
Tapestry's story is now about focus rather than breadth. After the Capri deal was blocked and Stuart Weitzman was sold, the company is essentially Coach plus Kate Spade, and Coach's momentum is carrying the whole group. The company is headquartered in New York City, New York.
Tapestry makes money by designing and selling Coach and Kate Spade products, mainly handbags and small leather goods, at prices well below European luxury houses. Most sales come direct to consumers through full-price stores, outlet stores and brand websites, which lets the company control pricing, inventory and customer data. Wholesale accounts and licensing deals for categories such as fragrance, eyewear and watches add further revenue. In fiscal 2026 North America produced about $5.0 billion of pro forma sales and Greater China about $1.4 billion, and the company reported a GAAP gross margin of 77.8%.
CEO and Brand President, Coach
2021 – Present
5 years (current)
Kahn executed the highly successful, absolute masterstroke turnaround of the core 'Coach' brand, aggressively modernizing its aesthetic to wildly capture Gen Z consumers through viral TikTok marketing.
As CEO of the Coach brand, he fundamentally saved the company's most important asset from irrelevance, heavily driving Tapestry's massive post-pandemic revenue growth.
Chief Executive Officer
2020 – Present
6 years (current)
Became interim CEO in July 2020 and permanent CEO later that year after serving as CFO. Led the Acceleration Program, pursued and then abandoned the Capri Holdings deal after the FTC injunction, sold Stuart Weitzman, and launched the Amplify growth strategy.
Under her leadership Tapestry reached $8.0 billion in fiscal 2026 net sales and hit its Investor Day revenue, margin and EPS targets two years early.
Chief Executive Officer
2019 – 2020
1 year
Zeitlin stepped in during an absolutely critical crisis period to aggressively restructure the deeply struggling Kate Spade brand, before abruptly resigning due to a highly publicized personal scandal.
Serving briefly as Chairman and CEO, he attempted to stabilize the massive holding company following years of highly erratic, deeply inconsistent leadership.
These officers report to the chief executive and are not part of the CEO timeline above.
Tapestry depends heavily on Coach, which produced about 86% of fiscal 2026 sales, while Kate Spade revenue declined 10%. It also has to manage US tariffs on imported goods, weakness in Japan (down 10% in fiscal 2026), outlet exposure that can dilute brand value, and the need to keep growing organically after the FTC blocked the Capri Holdings deal.
Joanne Crevoiserat is the Chief Executive Officer of Tapestry, Inc., appointed in July 2020 (initially as interim CEO and confirmed as permanent CEO in October 2020). Crevoiserat previously served as Tapestry's Chief Financial Officer after joining in 2019.
Crevoiserat graduated with a Bachelor of Science in Finance from the University of Connecticut. She built a distinguished 30-year retail executive career, serving as Executive Vice President and Chief Operating Officer at Kohl's, and holding senior financial leadership roles at Walmart, May Department Stores, and Victoria's Secret.
Lew Frankfort was the legendary CEO and Chairman of Coach from 1995 to 2014. Joining in 1979 when Coach was a small $6M leathercraft business, Frankfort commercialized the "accessible luxury" category, took Coach public in 2000, and expanded revenues past $5 billion, creating one of the most profitable luxury companies in history.
Victor Luis served as CEO of Coach and Tapestry from 2014 to 2019. Luis architected the multi-brand conglomerate strategy, acquiring Stuart Weitzman in 2015 and Kate Spade in 2017, and orchestrating the corporate rebrand from Coach, Inc. to Tapestry, Inc.
Jide Zeitlin, a former Goldman Sachs partner and long-time Tapestry board member, served as Chairman and CEO from September 2019 until July 2020, navigating the initial operational shock of the COVID-19 pandemic before stepping down for personal reasons.
Upon taking leadership in 2020, Crevoiserat launched the "Acceleration Program"—an aggressive strategy that streamlined corporate overhead, empowered brand presidents, prioritized direct-to-consumer digital channels, reduced promotional discounting, and generated over $300M in structural savings.
Crevoiserat backed creative director Stuart Vevers' vision to reinvent archival bag styles for Gen Z, while optimizing inventory discipline. Under her leadership, Coach expanded operating margins to nearly 30% and achieved historic brand affinity among younger consumers.
Crevoiserat led negotiations to acquire Capri Holdings in August 2023. When the FTC successfully obtained an injunction blocking the merger in late 2024, Crevoiserat decisively terminated the agreement, prioritized fiscal discipline, and immediately launched a $2 billion share repurchase program.
Crevoiserat has been recognized on Fortune's Most Powerful Women in Business and Forbes' 50 Over 50, celebrated as one of the most operationally disciplined and successful women CEOs leading a Fortune 500 corporation.
Anne Gates, former President of MGA Entertainment and former Chief Financial Officer of Disney Consumer Products, serves as the independent Chair of Tapestry's Board of Directors, ensuring robust corporate governance and shareholder alignment.
Crevoiserat established Tapestry's "Our Social Fabric" corporate responsibility roadmap, achieving gender parity across executive leadership and board roles, while tying executive compensation directly to progress on environmental sustainability and workplace diversity metrics.
Crevoiserat envisions Tapestry as the undisputed benchmark for consumer-centric, digital-first luxury—empowering its iconic heritage brands with world-class shared analytics, modern circular design, and disciplined capital allocation.
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