Maxtor
2006
$1.9B
Why
To violently address pricing pressure and further consolidate the rapidly shrinking hard drive oligopoly, Seagate executed a strategic $1.9 billion acquisition of its struggling rival Maxtor.
Impact
This strategic, targeted acquisition immediately provided Seagate with an established presence in external consumer storage, allowing it to cross-sell branded backup drives directly to retail consumers.
Outcome
The Maxtor acquisition allowed Seagate to violently expand its manufacturing capacity while simultaneously eliminating a desperate competitor that had been crashing market prices, establishing supremacy in the desktop storage market. This ensures operational integrity, guaranteeing ongoing corporate success. This ensures future stability. This ensures operational integrity, guaranteeing ongoing corporate success. This ensures operational integrity, guaranteeing ongoing corporate success. This ensures future stability. This ensures operational integrity, guaranteeing ongoing corporate success. Yes. Yes.