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Founders

Who Founded Revlon?

Charles Revson, Joseph Revson, Charles Lachman · Founded 1932 · HQ today: New York, NY

Who founded Revlon?

Revlon was founded by Charles Revson, Joseph Revson, Charles Lachman in 1932 in New York City, New York, United States. It is now led by Michelle Peluso.

Founders
Charles Revson, Joseph Revson, Charles Lachman
Founded
1932
Headquarters
New York, NY
Number of founders
3
Current CEO
Michelle Peluso (since 2024)
Where was Revlon founded?
Revlon was founded in New York City, New York, United States in 1932. wikidata.org
When was Revlon founded?
Revlon was founded in 1932.
Who started Revlon?
Revlon was founded by Charles Revson, Joseph Revson and Charles Lachman.
How old is Revlon?
Revlon is 94 years old as of 2026.

Founding Story

In March 1932, brothers Charles and Joseph Revson and chemist Charles Lachman started the Revlon Nail Enamel company in New York. Their opaque, pigment-based nail enamel offered richer colors than the sheer, dye-based polishes of the time. Charles Revson sold first to beauty salons, then expanded into lipstick so customers could match lips to nails, a merchandising idea that turned Revlon into a national brand.

What each Revlon founder did

FounderRole at foundingContributionSource
Charles RevsonCo-founder, President—en.wikipedia.org
Joseph RevsonCo-founder, Treasurer and General Manager——
Charles LachmanCo-founder and chemist partner——

Charles Revson

Co-founder 1932

Background

Charles Revson and his brother Joseph, together with chemist Charles Lachman (whose marriage into the Dresden Chemical Company family gave him nail-polish manufacturing expertise), formed the Revlon Nail Enamel Corporation on March 1, 1932, with a combined investment of just $300. The company took its name partly from Lachman -- the 'L' in Revlon -- and began manufacturing out of a $25-a-month room on Manhattan's West Side. Their key innovation was an opaque, pigmented nail enamel, a significant improvement over the sheer, dye-based polishes then on the market, which also allowed a far wider range of colors; by 1938 the line had grown to 21 shades. Charles Revson served as president and drove the company's expansion from a single nail-polish product into drug and department stores nationwide.

Role at Revlon, Inc.

Charles Revson and his brother Joseph, together with chemist Charles Lachman (whose marriage into the Dresden Chemical Company family gave him nail-polish manufacturing expertise), formed the Revlon Nail Enamel Corporation on March 1, 1932, with a combined investment of just $300. The company took its name partly from Lachman -- the 'L' in Revlon -- and began manufacturing out of a $25-a-month room on Manhattan's West Side. Their key innovation was an opaque, pigmented nail enamel, a significant improvement over the sheer, dye-based polishes then on the market, which also allowed a far wider range of colors; by 1938 the line had grown to 21 shades. Charles Revson served as president and drove the company's expansion from a single nail-polish product into drug and department stores nationwide.

Charles Revson was born in 1906 in Somerville. Education: Manchester High School West.

Joseph Revson

Co-founder 1932

Background

Joseph Revson was Charles Revson's brother and a co-founder of Revlon in 1932, working on the business and operational side of the early company.

Role at Revlon, Inc.

Joseph Revson co-founded Revlon in March 1932 with his brother Charles and chemist Charles Lachman. While Charles led sales and marketing, Joseph helped run the young company's operations during the Great Depression. Public detail on his later role is limited. (Exact birth year remains publicly undisclosed).

Charles Lachman

Co-founder 1932

Background

Charles Lachman was a chemist connected to a nail-polish supplier whose formulation know-how supported Revlon's first product.

Role at Revlon, Inc.

Charles Lachman co-founded Revlon in 1932 with Charles and Joseph Revson and contributed the 'L' in the company name. His expertise helped produce Revlon's opaque, pigment-based nail enamel, the product that launched the company. (Exact birth year remains publicly undisclosed).

Revlon, Inc.: CEO & Leadership History

Full timeline →

Mario Rivera

Chief Operations Officer

2026 – Present

As a senior operations executive, he struggled to maintain product availability while the company's financial structure completely imploded, ultimately leading to bankruptcy.

Michelle Peluso

Chief Executive Officer

2024 – Present

Peluso leads Revlon's post-bankruptcy turnaround, narrowing brand positioning for Revlon and Almay, expanding fragrance, and regionalizing manufacturing and R&D.

Elizabeth (Liz) Smith

Interim Chief Executive Officer

2023 – 2024

As interim CEO, she serves as the absolute critical turnaround architect, attempting to resurrect the legendary cosmetics brand from the ashes of its massive financial collapse.

Debra Perelman

President and Chief Executive Officer

2018 – 2023

Serving as CEO from 2018 to 2023, the daughter of billionaire Ron Perelman was unable to save the massive empire her father acquired in a hostile takeover decades prior.

Keep researching Revlon

Who Founded Revlon? FAQ

Who were the founders of Revlon?

Revlon was founded in 1932 by brothers Charles Revson and Joseph Revson, together with chemist Charles R. Lachman.

How was the company name "Revlon" created?

The name "Revlon" was created by taking the Revson brothers' surname and replacing the "s" with the letter "L" in honor of chemist Charles Lachman, who contributed the breakthrough chemical formulation for opaque nail enamel.

What was Charles Revson's background before founding Revlon?

Charles Revson was born in Somerville, Massachusetts in 1906 and raised in Manchester, New Hampshire. Prior to Revlon, he worked as a cosmetics distributor and sales representative for Elka, a New Jersey nail polish manufacturer, where he learned the commercial mechanics of the beauty trade.

What was Charles Lachman's crucial technical contribution to Revlon?

Charles Lachman formulated a stable suspension of insoluble organic pigments in nitrocellulose lacquer, enabling Revlon to produce deep, opaque, chip-resistant nail polish shades rather than the weak, streaky translucent dyes used by competitors.

What role did Joseph Revson play in building Revlon?

Joseph Revson managed the company's financial administration, credit lines, office operations, and shipping logistics during Revlon's early formative decades, serving as the practical operational counterweight to Charles' creative and demanding marketing focus.

What famous quote is attributed to Charles Revson about the beauty business?

Charles Revson famously captured the essence of the cosmetics industry by remarking: "In the factory we make cosmetics; in the drugstore we sell hope."

Did a third brother join the Revson business?

Yes, Martin Revson, a younger brother, joined the company in 1935 as head of sales. He built an aggressive, commission-driven national sales team that placed Revlon displays into beauty salons and luxury department stores before departing in 1958.

How did Charles Revson pioneer beauty salon distribution?

Revson recognized that women trusted their manicurists and salon hairdressers. He initially distributed Revlon nail polish exclusively to beauty salons, establishing high-end professional credibility before expanding into upscale department stores and drugstores.

What was Charles Revson's management style and reputation?

Revson was renowned for being an exacting perfectionist with an extraordinary eye for color and packaging detail. He personally evaluated thousands of shade formulations and famously demanded absolute dedication and high performance from his executives.

When did Charles Revson pass away and what was his philanthropic legacy?

Charles Revson died on August 24, 1975, at age 68. He bequeathed half of his substantial estate to establish the Charles H. Revson Foundation, which funds biomedical research, urban community programs, and education.

What honors and cultural recognitions did Charles Revson receive?

Revson was inducted into the Junior Achievement U.S. Business Hall of Fame and inspired multiple bestselling biographies, most notably Andrew Tobias's classic 1976 business chronicle "Fire and Ice: The Story of Charles Revson—the Man Who Built the Revlon Empire".

How did the founders' original vision continue to influence Revlon today?

The founders' foundational emphasis on high-impact pigment technology, seasonal shade cycles, matching color cosmetics, and emotional aspirational advertising remains the structural bedrock of Revlon's modern product development ethos.

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