Molson Coors brews, packages and markets beer and flavored alcohol beverages, then sells them to independent distributors and, where law allows, directly to retailers. In the U.S. three-tier system, the company sells to wholesalers who deliver to bars, restaurants and stores, so brand marketing and distributor execution drive demand. Revenue is reported as sales before excise taxes ($13.04B in 2025) and net sales after excise taxes ($11.14B). The Americas segment produced about $8.71B of 2025 net sales and EMEA&APAC about $2.46B. Licensing deals (Simply Spiked and Topo Chico Hard with Coca-Cola, Peroni and Fever-Tree in the U.S.) extend the portfolio beyond owned brands.