Lincoln Financial sits at the intersection of insurance underwriting and asset management. The company is measured not only by sales, but by the quality of guarantees, reserves, investment returns, and capital flexibility.
Lincoln makes money by selling annuities, life insurance, group protection benefits, and retirement plan services. It collects premiums and fees, invests general-account assets, earns spreads, and manages insurance liabilities through underwriting, hedging, reserves, and reinsurance.