Marta Ortega Pérez
Non-Executive Chair
2022 – Present
4 years (current)
Key Decisions & Impact
Ortega successfully modernized Zara's brand image, pushing aggressively into premium segments and high-fashion collaborations (like with Steven Meisel) to shed the 'cheap fast fashion' stigma.
Legacy
The daughter of the founder, she took over as Chairwoman in 2022, aggressively accelerating the company's digital integration and closing massive amounts of smaller, unprofitable stores.