DECIEM
2024
$1.4B
Why
The company acquired the remaining stake in DECIEM, the parent company of The Ordinary, to gain a direct foothold in the clinical, ingredient-led skincare segment and capture the value-conscious, ingredient-savvy consumer.
Impact
The acquisition provides the company with a rapid innovation pipeline and a transparent pricing model that complements the luxury positioning of its heritage brands, projected to add $800 million in incremental revenue by FY2027.
Outcome
The integration is in its early stages, but the expansion of The Ordinary into global prestige retail doors is already driving significant volume growth and attracting a new, younger demographic to the company’s portfolio.