Various International Master Franchisees (Consolidations)
2012
$Various
Why
To re-acquire and financially consolidate several struggling or strategic regional master franchise operations across key European and Asian markets to proactively ensure strict corporate quality control, rigidly enforce brand standards, and accelerate regional franchise growth in critical emerging global markets.
Impact
Allowed the parent company to directly intervene in crucial international markets, rapidly deploying its advanced digital ordering technologies and strict operational efficiency standards to revitalize underperforming regional store networks that were actively hurting the global brand reputation and depressing international corporate earnings.
Outcome
stabilized key global growth markets, ultimately proving the necessity of maintaining rigorous, centralized technological control over its sprawling international franchise network to seamlessly ensure consistent, profitable consumer experiences globally across all diverse cultural markets.