Karin Radstrom
President and CEO
2024 – Present
2 years (current)
Key Decisions & Impact
Appointed CEO in October 2024, Rådström has been central to shifting the company's culture toward agility and speed under the 'Simpler, Faster, Stronger' framework. She spearheaded the company’s navigation through industry-wide transformations, including the shift to electric and hydrogen power, and the development of autonomous vehicles.
Legacy
She has emphasized the need for European manufacturers to remain competitive against emerging global rivals, particularly from China, by optimizing costs and accelerating innovation. Prior to becoming CEO, her leadership over the Mercedes-Benz Trucks division established a robust focus on electrification and long-term customer partnerships in a competitive European market, setting a strategic direction that now defines the global enterprise.