Four Paws and Nylabone
2016
Why
The company acquired the Four Paws and Nylabone pet hardgoods businesses to absorb the dominant market share in the premium pet consumable and hardgoods segments, specifically targeting the high-volume emerging millennial and Gen Z pet owner markets that were underserved by its existing global network.
Impact
The acquisition immediately added $400 million in annual revenue and allowed the company to integrate Four Paws' agricultural supply chain into its centralized procurement desk, increasing global purchasing leverage by 10% within 12 months.
Outcome
The integration was highly successful, with Four Paws' premium pet assets achieving the company's standard 38% gross margin within two years, validating the company's ability to replicate its logistical model in new geographic territories despite the massive antitrust divestitures.