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Burlington Stores, Inc.

Business Model Analysis

How Burlington Makes Money

Annual Revenue: $11.6B

How does Burlington make money?
Burlington makes money from In-store net sales and Other revenue.
Executive Summary

Burlington generates revenue primarily through Off-Price Apparel and Home Retail, with roughly $11.6B in annual revenue.

Core Growth Engine: Burlington grows mainly by opening stores. It added 178 gross and 149 net new stores in the 12 months to August 1, 2026, and plans about 115 net openings in fiscal 2026. New stores use a smaller prototype of about 25,000...

Revenue Model & Pricing

Burlington makes nearly all of its money from merchandise sold in its stores. Net sales were $11.55 billion of its $11.57 billion fiscal 2025 total revenue; the remaining $17 million of other revenue comes from sources such as rental income and service fees. Its merchants buy branded goods when manufacturers or other retailers have excess stock, cancelled orders or closeouts, which lets Burlington price items below department stores. Some buys are held back as packaway inventory and released to stores later in the season or the following year. Under the Burlington 2.0 plan introduced by CEO Michael O'Sullivan, stores carry less inventory and buyers keep more money open to purchase closer to the selling season, so they can react to what is selling. The company has sold only through stores since it announced the end of its e-commerce business in March 2020, judging the small online operation unprofitable for low-priced off-price merchandise.

Core Revenue Streams

In-store net sales

99.85%

Net sales of $11.55B in fiscal 2025 from merchandise sold in Burlington stores. There has been no e-commerce channel since March 2020.

Other revenue

0.15%

About $17.3M in fiscal 2025 from sources such as rental income and service fees.

Growth Strategy

Burlington grows mainly by opening stores. It added 178 gross and 149 net new stores in the 12 months to August 1, 2026, and plans about 115 net openings in fiscal 2026. New stores use a smaller prototype of about 25,000 square feet instead of the very large boxes of the Coat Factory era, which lowers rent and labor per store. Many sites come from retailer bankruptcies: Burlington took on 62 Bed Bath & Beyond leases in 2023 and 45 Joann leases in 2025, and the Joann sites feed a large share of its 2026 openings. Inside existing stores, the Burlington 2.0 plan focuses on leaner inventory, faster turns and buying closer to need.

How Burlington Makes Money: FAQ

How does Burlington Stores generate revenue?

Through in-store sales of branded apparel, footwear, accessories, home goods, beauty, toys and baby products. Net sales were $11.55 billion of $11.57 billion total revenue in fiscal 2025, and Burlington advertises prices up to 60 percent below other retailers.

What is Burlington's opportunistic buying model?

Its merchants buy excess inventory, cancelled orders, overruns and closeouts from brands and other retailers when they become available, rather than committing to full seasonal assortments months ahead.

Does Burlington sell online?

No. Burlington shut its e-commerce business in March 2020 and sells only in stores, which keeps parcel shipping and online returns out of its costs.

How does the smaller store format improve unit economics?

New stores of about 25,000 square feet need less rent, fewer associates and less inventory than the old warehouse-style boxes, and carry a tighter, faster-turning assortment.

What is Burlington's packaway strategy?

When buyers find good merchandise that is not needed right away, Burlington stores it in its distribution centers as packaway inventory and releases it to stores later in the season or the following year.

How does Burlington use bankrupt retailers' store leases?

It takes over leases in bankruptcy proceedings to open stores in ready-built sites: 62 former Bed Bath & Beyond leases in 2023, 44 of them won at auction for $12 million, and 45 Joann leases in 2025.

Does Burlington offer layaway?

Yes. Burlington offers in-store layaway, letting shoppers reserve items with a deposit and pay over time, which suits its budget-conscious customers.

What is Burlington 2.0?

CEO Michael O'Sullivan's operating plan: lower store inventories, faster turns, more buying dollars held until closer to the season, and smaller new stores. Operating margin rose from 4.6 percent in fiscal 2022 to 7.5 percent in fiscal 2025.

How does Burlington sell clothes so cheap?

Burlington operates on a massive "off-price" model. They employ hundreds of aggressive buyers who ruthlessly negotiate with major brands to buy excess inventory, canceled orders, and closeouts at massive discounts, passing the savings to consumers.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.