Prima Assicurazioni (51% stake)
2025
Why
AXA announced in 2025 the acquisition of a 51% stake in Prima, an Italian direct insurance provider, for ~$565 million (EUR 500 million), to expand direct distribution in Italian retail motor and household lines.
Impact
The deal gives AXA a larger share of the Italian direct market alongside its agent network.
Outcome
Reported by AXA as part of its organic growth and bolt-on strategy under the Unlock the Future plan.