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Advanced Micro Devices, Inc.

Founders

Who Founded AMD?

Jerry Sanders, Edwin Turney · Founded 1969 · HQ today: Santa Clara, California

Who founded AMD?

AMD was founded by Jerry Sanders, Edwin Turney in 1969 in Sunnyvale, United States. It is now led by Lisa Su.

Founders
Jerry Sanders, Edwin Turney
Founded
1969
Headquarters
Santa Clara, California
Number of founders
2
Current CEO
Lisa Su (since 2014)
Where was AMD founded?
AMD was founded in Sunnyvale, United States in 1969. wikidata.org
When was AMD founded?
AMD was founded in 1969.
Who started AMD?
AMD was founded by Jerry Sanders and Edwin Turney.
How old is AMD?
AMD is 57 years old as of 2026.

Founding Story

In 1969, Jerry Sanders and seven colleagues left Fairchild Semiconductor to start AMD. Unlike other Silicon Valley founders who were purely engineers, Sanders was a flamboyant salesman. He knew he couldn't out-engineer Intel immediately, so he focused on being a reliable, high-quality secondary source for Intel's designs. His famous mantra was 'People first, products and profit will follow.' It took decades of severe, intense competition and legal warfare before AMD finally broke free of Intel's shadow and began designing superior, market-leading architectures of its own.

Jerry Sanders

Co-founder 1969

Background

Jerry Sanders came to AMD from Fairchild Semiconductor, the company that supplied much of Silicon Valley's early managerial and technical talent. At Fairchild, Sanders built a reputation as a forceful salesman and operator who understood that semiconductor customers cared about reliability, pricing, and supply assurance as much as pure invention. He was not the quiet laboratory archetype; he brought theatrical confidence, aggressive customer pursuit, and a belief that a smaller company could win by making buyers feel less dependent on dominant suppliers. That background shaped AMD's founding identity. Sanders saw an opening for a chip company that could pair engineering credibility with commercial urgency in a market where second-source supply mattered.

Role at Advanced Micro Devices, Inc.

Advanced Micro Devices (AMD) was founded in May 1969 by Jerry Sanders, a charismatic, flamboyant electrical engineer, along with seven of his colleagues from Fairchild Semiconductor (the well-known incubator of Silicon Valley that also birthed Intel). Sanders was different from the technical, introverted founders of Intel (Gordon Moore and Robert Noyce). He was an effective, silver-tongued salesman known for his sharp suits, expensive cars, and dramatic flair. Sanders realized that the semiconductor industry was not just about engineering; it was about aggressive marketing and severe sales execution. In its early years, AMD did not invent its own microprocessors; instead, it operated as a 'second source' manufacturer. Major clients like IBM and the US military required multiple suppliers for critical components to ensure supply chain stability, so AMD reverse-engineered and legally licensed designs from companies like Intel, manufacturing them cheaper and selling them harder. Sanders established an underdog corporate culture defined by his famous motto: 'People first, products and profit will follow.' For three decades, Sanders fought a bitter, personal, and litigious war against Intel to maintain AMD's right to manufacture x86 processors. He famously kept the company alive through sheer force of will during cyclical downturns, relying on his well-known salesmanship to secure loans when the company was weeks away from insolvency. While AMD struggled to achieve technical parity with Intel during Sanders' tenure (which ended in 2002), his relentless, gladiatorial spirit permanently embedded an underdog's resilience into the DNA of the company, a resilience that Dr. Lisa Su channeled a decade later to finally execute the technical vision Sanders always dreamed of.

Jerry Sanders was born in 1936 in Chicago. Education: University of Illinois Urbana-Champaign.

Edwin Turney

Co-founder 1969

Background

Edwin Turney was part of the Fairchild Semiconductor network that helped seed AMD in 1969. His background was less public than Jerry Sanders' sales-driven persona, but it was crucial to the practical problem facing a new chip company: customers would not trust a supplier that could not manufacture consistently. Turney brought operational and production knowledge from the semiconductor world at a time when process control, yields, packaging, and quality systems could decide whether a young company survived. AMD's early promise was not built on marketing alone. It needed people who could translate orders into reliable shipments, and Turney represented that manufacturing and operations discipline.

Role at Advanced Micro Devices, Inc.

Edwin Turney helped establish the operating foundation behind AMD's early logic-device business. While Sanders became the public face, Turney's contribution was making sure the company could earn trust through production reliability and execution. In the early semiconductor market, a second-source supplier had to prove that compatible products would arrive on time and meet customer specifications, because buyers were often managing mission-critical electronics supply chains. Turney worked close to the manufacturing and engineering problems that made that promise possible. His influence is visible in AMD's early emphasis on quality and customer dependability. Although he did not become a household name, his role matters because AMD's challenger posture would have failed quickly without operational credibility behind it.

Edwin Turney was born in 1929 in Brooklyn.

Advanced Micro Devices, Inc.: CEO & Leadership History

Full timeline →

Lisa Su

CEO

2014 – Present

Born in Taiwan and raised in the United States, Su earned bachelor's, master's and doctorate degrees in electrical engineering from MIT and worked at Texas Instruments, IBM and Freescale Semiconductor before joining AMD in 2012 as senior vice president of global business units and then chief operating officer. AMD's board appointed her president and CEO on October 8, 2014, succeeding Rory Read, and she added the chair title in February 2022. AMD's market value went from about $2.1B at the end of 2014 to roughly $999.5B on September 30, 2026.

Rory Read

CEO

2011 – 2014

Read spent 23 years at IBM in global leadership roles before becoming president and COO of Lenovo, and holds an information-sciences degree from Hartwick College. AMD recruited him from Lenovo in August 2011 to lead its turnaround after Dirk Meyer's abrupt exit, a tenure that lasted until October 2014.

Dirk Meyer

CEO

2008 – 2011

Meyer, a University of Illinois computer-engineering graduate with an MBA from Boston University, co-architected the Alpha 21064 and 21264 microprocessors at Digital Equipment Corporation before joining AMD in 1996, where he personally led development of the original Athlon processor -- work that earned him the 2000 Maurice Wilkes Award -- before rising to CEO in 2008.

Hector Ruiz

CEO

2002 – 2008

Ruiz grew up in Piedras Negras, Mexico, and as a teenager crossed the US border daily to attend high school in Eagle Pass, Texas, graduating valedictorian only three years after learning English. He spent six years at Texas Instruments and 22 years at Motorola, rising to president of its Semiconductor Products Sector, before Jerry Sanders recruited him to AMD as president and COO in 2000, succeeding Sanders as CEO in 2002 and adding the chairman title in 2004.

Jerry Sanders

CEO

1969 – 2002

Sanders, born in Chicago in 1936, worked at Douglas Aircraft and Motorola before joining Fairchild Semiconductor in 1961, where he rose to head worldwide sales and marketing. In 1969 he and seven Fairchild colleagues founded AMD, and Sanders led the company as chairman and CEO for 33 years, becoming known in Silicon Valley for his flamboyant, showman-like public persona -- a sharp contrast to the engineering-first culture of rivals like Intel -- while still commanding deep loyalty from AMD's workforce.

Keep researching AMD

Who Founded AMD? FAQ

Who were the eight original founders of AMD in 1969?

AMD was founded on May 1, 1969, by Jerry Sanders III, Jack Gifford, Edwin Turney, John Carey, Larry Stenger, Frank Botte, Sven Simonsen, and Jim Giles, all former executives and engineers from Fairchild Semiconductor.

What was Fairchild Semiconductor's historical role in the founding of Silicon Valley and AMD?

Fairchild Semiconductor was the foundational incubator of Silicon Valley; internal management friction led alumni (the 'Fairchildren') to leave and found well-known technology companies, including Intel (Noyce and Moore) and AMD (Sanders).

Where did AMD establish its original headquarters and manufacturing facility?

AMD began operations in a temporary space in Santa Clara before moving into its first official headquarters and wafer fab at 901 Thompson Place in Sunnyvale, California, in September 1969.

What initial seed capital did Jerry Sanders raise to incorporate AMD?

Jerry Sanders raised about $1.5 million of seed capital in 1969 to start AMD, including a personal investment from Intel co-founder Robert Noyce.

What was AMD's first commercially manufactured product?

AMD's first product was the Am9300, a licensed 4-bit MSI shift register it began building in November 1969. The Am2501 logic counter that followed in 1970 was its first proprietary product and established its reputation for tested, high-reliability parts.

What was the famous 'Standard of Excellence' guaranteed by AMD founders?

AMD guaranteed that every commercial product met the MIL-STD-883 military-grade electrical test standard at no extra charge, a quality pledge it used through the 1970s to win industrial and defense customers who cared more about reliability than price.

How did Jerry Sanders's background in sales shape AMD's competitive culture?

Unlike technical engineer founders, Jerry Sanders was a master salesman who infused AMD with aggressive salesmanship, high employee bonuses (Christmas car giveaways), and fearless competitive drive against larger rivals.

When did AMD complete its initial public offering (IPO)?

AMD completed its initial public offering in September 1972, listing shares publicly to fund advanced wafer fabrication lines and expand bipolar and MOS semiconductor manufacturing.

Who founded AMD?

Jerry Sanders co-founded AMD, famously embedding a sales-first culture into the company, differentiating it from the strictly engineering-focused Intel.

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