Founder Profile
Matthew Prince
Last reviewed: 2026 · By Swet Parvadiya
Background
Matthew Prince co-founded Cloudflare after realizing that the network built to track email spam could be repurposed to secure and accelerate all web traffic, a pivot that saved the company from insolvency and created the foundation for the modern edge computing industry.
Founding Story
Matthew Prince serves as the Co-Founder and Chief Executive Officer of Cloudflare, having led the company from its inception as a desperate pivot from a failing email spam filter to the dominant edge network of the global internet. Before Cloudflare, Prince was a lawyer and an entrepreneur who co-founded Project Honeytrap, an anti-spam initiative that mapped the sources of internet email abuse. When the commercial email filtering business failed to gain traction, Prince and his co-founders analyzed the traffic data and realized the underlying proxy network could mitigate DDoS attacks and accelerate web content. Prince led the company through its 2019 direct listing on the NYSE and has consistently driven the strategy to expand Cloudflare from a single-product CDN into a comprehensive Zero Trust and edge computing platform. Under his leadership, the company has maintained a relentless focus on developer experience and network scale, growing annual revenue to over $1.7 billion while achieving free cash flow profitability.