Founder Profile
Ashish Shah
Last reviewed: October 2026 · By Swet Parvadiya
Who is Ashish Shah?
Ashish Shah is a founder of Pepperfry, which was founded in 2011 with Ambareesh Murty.
- Company founded
- Pepperfry
- Founded
- 2011
- Co-founders
- Ambareesh Murty
Background
Operations executive at eBay India before co-founding Pepperfry, where he ran supply chain and studios as COO.
Founding Story
Ashish Shah co-founded Pepperfry in 2011, served as COO, and has been CEO since September 2023. He led the company through cost cuts, the 2025 TCC Concept acquisition and a 2026 push into decor and B2B interiors. (Exact birth year remains publicly undisclosed).
Sources
This profile does not yet cite a source specific to Ashish Shah. The sources below document the company company rather than the person, so check them against the claims above.