Redbubble vs Teespring (Spring by Amaze): Strategic Comparison

This in-depth comparison examines Redbubble and Teespring (Spring by Amaze) across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching Redbubble on its own, evaluating Teespring (Spring by Amaze), or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between Redbubble and Teespring (Spring by Amaze) is widest.

On the headline numbers, annual revenue is ~$263.5M (FY2026) for Redbubble and $2.0M (FY2025) for Teespring (Spring by Amaze), while their respective market capitalizations stand at $109M and N/A. Redbubble is headquartered in Australia and Teespring (Spring by Amaze) in United States, and those different home markets shape how each company competes.

Redbubble: Redbubble is one of the oldest and largest print-on-demand marketplaces. It started in Melbourne in 2006, listed on the ASX in 2016, and bought US rival TeePublic in 2018. After a pandemic boom in FY21 and three years of losses, the parent was renamed Articore Group in 2024. Under Group CEO Vivek Kumar, appointed in June 2025, it returned to full-year profit in FY26. The Redbubble site sells stickers, apparel, phone cases, wall art, stationery and homewares, all printed on demand by partner factories. The company is headquartered in Melbourne, Australia. Redbubble was founded in 2006 in Melbourne, Victoria, Australia, by Martin Hosking, Peter Hershberg, and Paul Vanzella, pioneering the online print-on-demand marketplace for independent artists worldwide.

Teespring (Spring by Amaze): Teespring (Spring) is a print-on-demand creator merchandise platform founded in 2011 by Walker Williams and Evan Stites-Clayton. It is now operated by Amaze Software, a subsidiary of Amaze Holdings, Inc. (NYSE American: AMZE), led by CEO Aaron Day. Amaze reported about $1.97 million in revenue for 2025 and is reshaping Spring into part of a broader creator-commerce platform. The company is headquartered in San Francisco, California.

Redbubble and Teespring (Spring by Amaze) pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between Redbubble and Teespring (Spring by Amaze).

Redbubble business model: Redbubble earns money as the merchant of record on every sale. Artists upload designs for free and set a margin on top of a base price; a shopper pays the retail price; Redbubble routes the order to a third-party printer near the customer, pays the fulfiller's base cost, pays the artist's margin, and keeps the rest along with shipping revenue. Since 2023 it has also charged artist account fees on lower-earning accounts. Articore reports two numbers: total revenue (~$263M (A$408.5M) in FY26, which includes shipping and artist margins) and marketplace revenue (~$229M (A$354.5M) in FY26). Paid marketing is the main swing cost, so management tracks gross profit after paid acquisition (GPAPA), which reached a record 28.6% margin in FY26.

Teespring (Spring by Amaze) business model: Spring earns money on the difference between what a product sells for and what it costs to make. Spring sets a base cost for each item, covering the blank, printing, packaging and fulfillment. The creator sets the retail price and keeps the margin above that base cost. Spring handles payment, production, shipping and customer service, so creators carry no inventory. Amaze also sells digital products, offers paid "advanced services" subscriptions in Amaze Commerce, and is testing media and affiliate revenue. In August 2026 it reported that it was capturing more revenue per dollar of gross merchandise value.

The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of Redbubble stack up against those of Teespring (Spring by Amaze).

Redbubble competitive advantage: Redbubble's main advantage is a very large catalog of artist-made designs covering niche fandoms, hobbies and jokes that a stock-holding retailer could not economically carry. That long tail produces millions of indexable product pages that attract organic search traffic. Because printing is outsourced to a network of fulfillers in the US, Europe and Australia, the business needs little capital and runs on negative working capital: shoppers pay before Redbubble pays printers and artists.

Teespring (Spring by Amaze) competitive advantage: Spring has three main advantages. First, it has a long-standing integration with the YouTube merch shelf, where it was a launch partner in 2018, plus storefront links for TikTok, Twitch and Discord. Second, creators can start with no inventory, no minimum order and no upfront cost. Third, the Teespring name is widely recognized in creator merch. Amaze says its ecosystem spans more than 14 million creators and stores, though it has not independently verified that count.

Future prospects matter as much as current results. The growth strategies below explain how Redbubble and Teespring (Spring by Amaze) each plan to expand from here.

Redbubble growth strategy: Since 2023 the strategy has shifted from chasing sales volume to profitable revenue. Management merged Redbubble and TeePublic operations under one marketplaces team, consolidated supply chains, cut operating costs by about a third from FY23, introduced artist account fees, and made paid marketing more selective. The aim now is to return revenue to growth while scaling Dashery and Frankly Wearing.

Teespring (Spring by Amaze) growth strategy: Amaze is pursuing growth on three fronts. The first is Amaze Commerce, with storefronts, product design, manufacturing and fulfillment, plus paid advanced services. The second is distribution through media and vertical communities, starting with Food Channel. The third is new monetization layers such as creator affiliate campaigns and the AI-driven Moments tool, which spots spikes in cultural relevance on a creator's channels.

A closer look at the financial trajectory of Redbubble and Teespring (Spring by Amaze) rounds out the comparison.

Redbubble: Articore Group (ASX: ATG), the owner of Redbubble and TeePublic, reported FY26 (year to 30 June 2026) revenue of ~$263 million (A$408.5 million), down 6.9%, with marketplace revenue down 6.5% to ~$229 million (A$354.5 million). Gross profit rose 1.7% to ~$113 million (A$175.9 million) at a record 49.6% margin, operating EBITDA rose 76.9% to ~$10.6 million (A$16.4 million), and EBIT reached ~$6.64 million (A$10.3 million), a ~$13 million (A$20.1 million) swing from FY25. Net profit was about $7.03 million (A$10.9 million) and cash rose to ~$26.1 million (A$40.5 million) from ~$18.3 million (A$28.4 million). Operating expenses fell to ~$54.8 million (A$85 million), 34% below FY23. FY27 guidance is operating EBITDA of A$17-23 million. Redbubble Limited is an Australian global online marketplace for print-on-demand products, experiencing a severely compressed micro-cap valuation following major post-pandemic sales declines.

Teespring (Spring by Amaze): Teespring raised venture capital in its early years, including a 2014 Series A led by Andreessen Horowitz and a $35 million Series B led by Khosla Ventures. Teespring never published audited revenue as a private company. Its financials first became public after Fresh Vine Wine (NYSE American: VINE) completed its acquisition of Amaze Software, the owner of Spring and the Teespring Marketplace, in March 2025 and renamed itself Amaze Holdings (AMZE). Amaze reported full-year 2025 revenue of about $1.97 million. In Q2 2026, revenue was about $0.6 million, up roughly 32% from Q1, and the net loss narrowed to about $4.4 million from $5.6 million. Cash rose to about $2.4 million, and the company retired its Series A preferred stock. Teespring (now rebranded simply as Spring) is a major American social commerce platform that completely revolutionized the creator merchandise industry, operating as a private entity.