Porsche vs Suzuki: Revenue, Profit and Business Model
Porsche had ~$41B of annual revenue in FY2025 and ~$350.3M of net income. Suzuki had ~$42.2B of annual revenue in FY2026 and ~$2.9B of net income.
Latest financial snapshot
Financial summary
Porsche
Porsche's financials swung from a record 2023 (~$45.8 billion (EUR40.53 billion) revenue, ~$5.83 billion (EUR5.16 billion) profit after tax) to a sharp reset. In 2025 revenue fell 9.5% to ~$41 billion (EUR36.27 billion), operating profit dropped to ~$467 million (EUR413 million) (1.1% return on sales) and profit after tax was ~$350 million (EUR310 million), hit by costs of reworking the product plan, U.S. tariffs and weak China demand. In the first half of 2026 revenue was ~$19.5 billion (EUR17.23 billion) (prior year ~$20.5 billion (EUR18.16 billion)), operating profit rose 34% to ~$1.53 billion (EUR1.35 billion) and return on sales improved to 7.8%, helped by lower one-off charges. Dr. Ing. h.c. F. Porsche AG is a colossal German luxury and high-performance automobile manufacturer, commanding a massive market valuation generally exceeding $90 billion following its historic 2022 IPO.
Suzuki
Suzuki Motor Corporation (TYO: 7269) reported FY2025 (year ended March 31, 2026) revenue of ~$42.2 billion (¥6,293.0 billion), up 8.0% from ~$39 billion (¥5,825.2 billion), helped by stronger Indian demand after GST cuts. Operating profit fell 3.1% to ~$4.17 billion (¥622.9 billion) (9.9% margin) on yen strength and raw-material costs, while net profit attributable to owners rose to ~$2.94 billion (¥439.3 billion). In Q1 FY2026 (April-June 2026) revenue rose 22% to ~$11.4 billion (¥1,705.8 billion) and operating profit 11% to ~$1.06 billion (¥158.0 billion); Suzuki raised its full-year revenue forecast to ~$46.2 billion (¥6,900 billion) but cut its operating profit forecast to ~$3.62 billion (¥540 billion), citing Middle East instability and higher material costs.
Revenue and profit by year
Porsche
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$41B | ~$350.3M | 0.9% | -9.5% | Source |
| FY2024 | ~$45.3B | ~$4.1B | 9.0% | -1.1% | Source |
| FY2023 | ~$45.8B | ~$5.8B | 12.7% | +7.7% | Source |
| FY2022 | ~$42.5B | ~$5.6B | 13.2% | +13.6% | Source |
| FY2021 | ~$37.4B | ~$4.6B | 12.2% | — | Source |
Where the revenue comes from
Porsche
- Vehicle sales
Not formally reported
Sales of 911, Cayenne, Macan, Panamera, Taycan, and 718 vehicles.
- Personalization and options
Not formally reported
High-margin customization, trims, performance packages, and limited editions.
- Financial services
Not formally reported
Financing and leasing for Porsche customers.
- Parts, service, and brand
Not formally reported
After-sales, accessories, motorsport-linked products, and brand experiences.
Suzuki
- Passenger Automobile Manufacturing & Sales~88%
Engineering and mass-producing compact hatchbacks, sedans, and SUVs (Swift, Baleno, Brezza, Grand Vitara, Jimny, Wagon R) sold across India, Japan, Europe, and Latin America.
- Motorcycles & ATVs~8%
Producing commuter scooters (Access 125, Burgman) and high-performance sportbikes (Hayabusa, V-Strom, GSX-R series).
- Marine Outboard Engines & Power Equipment~4%
Manufacturing high-horsepower four-stroke outboard motors for commercial fishing and recreational marine vessels.
Business model and strategy
Porsche
How it makes money
Porsche earns most of its money selling premium vehicles at high average prices. SUVs (Cayenne and Macan) supply most of the volume, the 911 anchors the brand and its pricing power, and the Panamera, Taycan and 718 fill out the range. Margin comes from mix and options: personalization through Porsche Exclusive Manufaktur and Sonderwunsch adds high-margin revenue per car.
Growth strategy
After 2025, Porsche moved from an EV-first plan to a flexible powertrain mix. It is extending combustion and hybrid versions of existing lines, adding the T-Hybrid 911, keeping the electric Taycan, Macan and the new Cayenne Electric, and planning a combustion Macan for 2028 after electric Macan sales fell in the first half of 2026.
Competitive advantage
Porsche's edge is a 60-year 911 lineage that few rivals can copy, a reputation for cars that are both track-capable and usable every day, and access to Volkswagen Group platforms and purchasing scale. The Cayenne shares architecture with the Audi Q7 and VW Touareg, and the electric Macan uses the PPE platform co-developed with Audi, which spreads development cost over far more vehicles than Porsche sells alone.
Suzuki
How it makes money
Suzuki Motor Corporation operates a diversified multinational automotive, motorcycle, and marine manufacturing model. Its primary revenue streams comprise: First, Passenger Automobile Manufacturing & Sales (~88% of revenue), engineering and mass-producing compact hatchbacks, sedans, and SUVs (Swift, Baleno, Brezza, Grand Vitara, Jimny, Wagon R) sold across India, Japan, Europe, and Latin America.
Growth strategy
Suzuki Motor Corporation's growth strategy centers on its 'Growth Strategy for FY2030', focused on dominating emerging markets (especially India via Maruti Suzuki), scaling global small-car manufacturing, and executing a pragmatic multi-pathway electrification approach.
Competitive advantage
Suzuki's advantage is its engineering of lightweight, fuel-efficient small cars and its position in India through Maruti Suzuki. It holds roughly 40% of the Indian passenger vehicle market, supported by a sales and service network of more than 4,000 outlets, which builds customer trust and gives it cost advantages in affordable cars.
Questions about Porsche vs Suzuki
Which company has higher revenue — Dr. Ing. h.c. F. Porsche AG or Suzuki Motor Corporation?
Dr. Ing. h.c. F. Porsche AG had ~$41B (FY2025), while Suzuki Motor Corporation had ~$42.2B (FY2026). By latest annual revenue, Suzuki Motor Corporation is the larger business, with Dr. Ing. h.c. F. Porsche AG showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Dr. Ing. h.c. F. Porsche AG vs Suzuki Motor Corporation?
Dr. Ing. h.c. F. Porsche AG's market capitalisation stands at $41.4B, while Suzuki Motor Corporation's is $26.0B. Dr. Ing. h.c. F. Porsche AG carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Suzuki Motor Corporation.
How does revenue per employee compare for Dr. Ing. h.c. F. Porsche AG and Suzuki Motor Corporation?
Dr. Ing. h.c. F. Porsche AG has $981k / employee in revenue per employee, while Suzuki Motor Corporation has $602k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Dr. Ing. h.c. F. Porsche AG and Suzuki Motor Corporation make money?
Dr. Ing. h.c. F. Porsche AG and Suzuki Motor Corporation generate revenue in fundamentally different ways. Dr. Ing. h.c. F. Porsche AG: Porsche earns most of its money selling premium vehicles at high average prices. Suzuki Motor Corporation: Suzuki Motor Corporation operates a diversified multinational automotive, motorcycle, and marine manufacturing model.
Which company is valued higher relative to revenue — Dr. Ing. h.c. F. Porsche AG or Suzuki Motor Corporation?
On a price-to-sales (P/S) basis, Dr. Ing. h.c. F. Porsche AG trades at 1.0x P/S and Suzuki Motor Corporation at 0.6x P/S. Dr. Ing. h.c. F. Porsche AG commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Suzuki Motor Corporation. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Dr. Ing. h.c. F. Porsche AG bigger than Suzuki Motor Corporation?
By last reported revenue, Suzuki Motor Corporation (~$42.2B (FY2026)) is the larger company compared to Dr. Ing. h.c. F. Porsche AG (~$41B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Porsche vs Suzuki overview