Peugeot vs Toyota: Revenue, Profit and Business Model
A full-year revenue figure is unavailable here for Peugeot. Toyota had ~$339.6B of annual revenue in FY2026 and ~$25.8B of net income.
Latest financial snapshot
Financial summary
Peugeot
Stellantis does not report Peugeot revenue or profit separately. At group level, Stellantis reported 2025 net revenues of ~$173 billion (€153.5 billion) (down 2%) and a ~$25.2 billion (€22.3 billion) net loss after ~$28.7 billion (€25.4 billion) of charges linked to scaling back EV plans. Revenues rose 6% to ~$43.1 billion (€38.1 billion) in Q1 2026, and Q2 2026 adjusted operating income was about $904 million (€0.8 billion) (1.8% margin). Peugeot's own 2025 volume was about 1,079,000 units, roughly 1% higher than 2024.
Toyota
Toyota's fiscal 2026 showed record revenue alongside sharply lower profit. Sales revenues reached ~$340 billion (¥50.68 trillion) while operating margin narrowed to about 7.4% from 10.0% a year earlier, mostly because of roughly $9.25 billion (¥1.38 trillion) in U.S. tariff costs. North America swung to a much weaker profit, Japan remained the largest profit contributor, and financial services kept growing. For fiscal 2027, Toyota's August 2026 forecast calls for ~$362 billion (¥54.0 trillion) in revenue, ~$22.8 billion (¥3.4 trillion) in operating income and ~$21.8 billion (¥3.25 trillion) in net income, assuming 160 yen per dollar. Toyota is consistently the top-selling automaker globally and sustains a massive market valuation often exceeding $300 billion.
Revenue and profit by year
Peugeot
A revenue figure is unavailable here for Peugeot. What is known about its finances is in the summary above.
Toyota
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | ~$339.6B | ~$25.8B | 7.6% | +5.5% | Source |
| FY2025 | ~$321.8B | ~$31.9B | 9.9% | +6.5% | Source |
| FY2024 | ~$302.1B | ~$33.1B | 11.0% | +21.4% | Source |
| FY2023 | ~$248.9B | ~$16.4B | 6.6% | +18.4% | Source |
| FY2022 | ~$210.2B | ~$19.1B | 9.1% | +15.3% | Source |
| FY2021 | ~$182.3B | ~$15B | 8.3% | -9.1% | Source |
| FY2020 | ~$200.5B | ~$13.9B | 6.9% | -1.0% | Source |
| FY2019 | ~$202.5B | ~$12.6B | 6.2% | +2.9% | Source |
| FY2018 | ~$196.8B | ~$16.7B | 8.5% | +6.5% | Source |
| FY2017 | ~$184.9B | ~$12.3B | 6.6% | -2.8% | Source |
| FY2016 | ~$190.3B | ~$15.5B | 8.1% | — | Source |
Where the revenue comes from
Peugeot
- B-Segment & C-Segment Passenger Cars
Not formally reported
High-volume compact hatchbacks and crossover SUVs, including the best-selling Peugeot 208, 2008, 308, and the fastback 408 across European and South American markets.
- Midsize Family & Flagship C-SUVs
Not formally reported
Higher-margin long-wheelbase SUVs and electrified fastbacks, featuring the Peugeot 3008, 5008 7-seater, and 508 executive fastback and wagon.
- Light Commercial Vehicles (LCV)
Not formally reported
Commercial fleet vans and utility chassis cabs, including the Peugeot Partner, Expert, and Boxer vans powering trade logistics and urban delivery.
- Aftersales, Parts & Connected Services
Not formally reported
OEM replacement components through Stellantis Eurorepar, long-term fleet maintenance contracts, and over-the-air connected navigation software subscriptions.
Toyota
- Automotive~89%
Toyota, Lexus, Daihatsu and Hino vehicles, plus parts and service
- Financial services~9%
Retail loans, leases and dealer financing
- All other~2%
Housing-related, telecommunications and other businesses
Business model and strategy
Peugeot
How it makes money
Peugeot makes money by designing, building and selling passenger cars and light commercial vans, mainly in Europe, plus parts, servicing and financing through Stellantis.
Growth strategy
Under Alain Favey, Peugeot aims to grow from about 1.1 million to 1.5 million annual sales by 2030 with seven new models, including a next-generation 208 previewed by the Polygon concept and new C-segment models replacing the 308, 308 SW and 408.
Competitive advantage
Peugeot's edge is a recognisable design and interior (the i-Cockpit with a small steering wheel and raised instruments) combined with access to Stellantis's shared platforms, plants and purchasing. That lets it price above mass-market rivals while sharing development costs with Citroën, Opel and other group brands.
Toyota
How it makes money
Toyota makes most of its money building and selling vehicles under the Toyota and Lexus brands (plus Daihatsu and Hino), led by high-volume models such as the RAV4, Corolla, Camry and Hilux. A large financial services arm earns interest and lease income on loans and leases to Toyota buyers and dealers, and parts, service and other value-chain businesses add recurring revenue from the installed base of vehicles.
Growth strategy
Toyota's strategy centers on hybrid leadership, battery EV scaling, software improvement, localized manufacturing, Lexus and truck/SUV profitability, financial services, and disciplined capital allocation.
Competitive advantage
Toyota's advantage is manufacturing discipline, hybrid technology, global supplier relationships, brand trust, reliability, and scale. Those strengths are durable, but they must be paired with faster software and EV execution.
Questions about Peugeot vs Toyota
Which company has higher revenue — Peugeot or Toyota Motor Corporation?
Toyota Motor Corporation had ~$339.6B (FY2026). A comparable annual revenue figure for Peugeot was unavailable here.
What is the market cap of Peugeot vs Toyota Motor Corporation?
Toyota Motor Corporation has a market capitalisation of $258.0B. A public market cap figure for Peugeot was not available (it may be privately held).
How does revenue per employee compare for Peugeot and Toyota Motor Corporation?
Toyota Motor Corporation generates $905k / employee in revenue per employee. A comparable figure for Peugeot requires matching employee and revenue data from the same reporting period.
How do Peugeot and Toyota Motor Corporation make money?
Peugeot and Toyota Motor Corporation generate revenue in fundamentally different ways. Peugeot: Peugeot makes money by designing, building and selling passenger cars and light commercial vans, mainly in Europe, plus parts, servicing and financing through Stellantis. Toyota Motor Corporation: Toyota makes most of its money building and selling vehicles under the Toyota and Lexus brands (plus Daihatsu and Hino), led by high-volume models such as the RAV4, Corolla, Camry and Hilux.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Peugeot vs Toyota overview