Peugeot vs SEAT: Revenue, Profit and Business Model
Peugeot does not publish annual revenue. SEAT reported ~$17.1B of revenue in FY2025 and ~$46.2M of net income.
Latest financial snapshot
Financial summary
Peugeot
Stellantis does not report Peugeot revenue or profit separately. At group level, Stellantis reported 2025 net revenues of ~$173 billion (€153.5 billion) (down 2%) and a ~$25.2 billion (€22.3 billion) net loss after ~$28.7 billion (€25.4 billion) of charges linked to scaling back EV plans. Revenues rose 6% to ~$43.1 billion (€38.1 billion) in Q1 2026, and Q2 2026 adjusted operating income was about $904 million (€0.8 billion) (1.8% margin). Peugeot's own 2025 volume was about 1,079,000 units, roughly 1% higher than 2024.
SEAT
SEAT S.A. lost money for much of the 2000s and 2010s, then reached record operating profits of ~$706 million (€625 million) in 2023 and ~$715 million (€633 million) in 2024 on the back of CUPRA. In 2025 revenue still hit a record ~$17.1 billion (€15.1 billion), but tariffs on the China-built Tavascan, sales mix and product costs pushed operating profit to about $1.13 million (€1 million) and net profit to ~$46.2 million (€40.9 million). Results recovered in the first half of 2026, with an operating result of ~$138 million (€122 million).
Revenue and profit by year
Peugeot
Peugeot does not publish annual revenue. What is known about its finances is in the summary above.
Full Peugeot financialsWhere the revenue comes from
Peugeot
- B-Segment & C-Segment Passenger Cars
High-volume compact hatchbacks and crossover SUVs, including the best-selling Peugeot 208, 2008, 308, and the fastback 408 across European and South American markets.
- Midsize Family & Flagship C-SUVs
Higher-margin long-wheelbase SUVs and electrified fastbacks, featuring the Peugeot 3008, 5008 7-seater, and 508 executive fastback and wagon.
- Light Commercial Vehicles (LCV)
Commercial fleet vans and utility chassis cabs, including the Peugeot Partner, Expert, and Boxer vans powering trade logistics and urban delivery.
- Aftersales, Parts & Connected Services
OEM replacement components through Stellantis Eurorepar, long-term fleet maintenance contracts, and over-the-air connected navigation software subscriptions.
SEAT
- CUPRA vehicle sales
Formentor, Terramar, Leon, Born, Tavascan and Raval; 328,800 deliveries in 2025. SEAT S.A. does not publish revenue by brand.
- SEAT vehicle sales
Ibiza, Arona and Leon; 257,400 deliveries in 2025.
- Group contract production, parts and aftersales
Building cars for other Volkswagen Group brands at Martorell (including the VW ID. Polo from 2026), plus spare parts and components.
Business model and strategy
Peugeot
How it makes money
Peugeot makes money by designing, building and selling passenger cars and light commercial vans, mainly in Europe, plus parts, servicing and financing through Stellantis.
Growth strategy
Under Alain Favey, Peugeot aims to grow from about 1.1 million to 1.5 million annual sales by 2030 with seven new models, including a next-generation 208 previewed by the Polygon concept and new C-segment models replacing the 308, 308 SW and 408.
Competitive advantage
Peugeot's edge is a recognisable design and interior (the i-Cockpit with a small steering wheel and raised instruments) combined with access to Stellantis's shared platforms, plants and purchasing. That lets it price above mass-market rivals while sharing development costs with Citroën, Opel and other group brands.
SEAT
How it makes money
SEAT S.A. makes money by designing, building and selling cars under two brands. CUPRA sells higher-priced, sportier and electrified models such as the Formentor, Terramar, Born, Tavascan and Raval, and has become the larger brand by volume (328,800 deliveries in 2025). SEAT sells lower-priced Ibiza, Arona and Leon models (257,400 deliveries in 2025).
Growth strategy
The plan is to grow CUPRA, ramp up the electric CUPRA Raval, fill Martorell with group production such as the VW ID. Polo, and lift operating return on sales to 6% by 2030. The future of the SEAT brand itself is under review after Volkswagen's September 2026 restructuring plan; SEAT S.A. says no final decision has been taken.
Competitive advantage
SEAT S.A.'s main advantages are access to Volkswagen Group platforms and purchasing, and CUPRA's design-led positioning, which lets it charge more than SEAT for cars built on shared parts. Martorell's role as the group's small-EV plant gives it volume beyond its own brands.
Questions about Peugeot vs SEAT
Which company has higher revenue — Peugeot or SEAT?
SEAT reported ~$17.1B (FY2025). A verified revenue figure for Peugeot was not available at the time of this comparison.
Which is more financially efficient — Peugeot or SEAT?
SEAT generates $1.31M / employee in revenue per employee. A comparable figure for Peugeot requires matching employee and revenue data from the same reporting period.
How do Peugeot and SEAT make money?
Peugeot and SEAT generate revenue in fundamentally different ways. Peugeot: Peugeot makes money by designing, building and selling passenger cars and light commercial vans, mainly in Europe, plus parts, servicing and financing through Stellantis. SEAT: SEAT S.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Peugeot vs SEAT overview