Meta vs Post Holdings: Revenue, Profit and Business Model
Meta reported $201B of revenue in FY2025 and $60.5B of net income. Post Holdings reported $6.2B of revenue in FY2026 and $242.1M of net income.
Latest financial snapshot
Meta
- Latest revenue
- $201B (FY2025)
- Net income
- $60.5B
- Net margin
- 30.1%
- Revenue growth
- +24.7% a year, FY2016–FY2025
Post Holdings
- Latest revenue
- $6.2B (FY2026)
- Net income
- $242.1M
- Net margin
- 3.9%
- Revenue growth
- +2.1% a year, FY2016–FY2026
Financial summary
Meta
Meta's revenue grew from $116.609B in 2022 to $200.966B in 2025, and net income rose from $23.2B to $60.458B. FY2025 income from operations was $83.276B. In 2026 the story is spending: Q2 2026 costs rose 55% to $42.03B, the operating margin fell to 31% from 43%, and quarterly capex of $31.08B left free cash flow at $784M. Meta had $90.26B of cash and marketable securities and $83.66B of long-term debt at June 30, 2026. It expects 2026 total expenses of $165-169B and still expects 2026 operating income to exceed 2025.
Post Holdings
Post Holdings grew net sales from $4.71 billion in fiscal 2020 to $8.158 billion in fiscal 2025, mostly through acquisitions such as the Smucker pet food brands (2023), Perfection Pet Foods (2023), Potato Products of Idaho (March 2025) and 8th Avenue Food & Provisions (July 2025). Fiscal 2025 net earnings were $335.7 million. For the nine months to June 30, 2026, net sales rose to $6.166 billion and Adjusted EBITDA to $1.191 billion, while net earnings fell 15% to $242.1 million on higher interest costs. Post does not pay a dividend and repurchased 9.1 million shares for $908.8 million in the first nine months of fiscal 2026. Management narrowed fiscal 2026 Adjusted EBITDA guidance to $1.56-$1.57 billion.
Revenue and profit by year
Meta
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $201B | $60.5B | 30.1% | +22.2% | Source |
| FY2024 | $164.5B | $62.4B | 37.9% | +21.9% | Source |
| FY2023 | $134.9B | $39.1B | 29.0% | +15.7% | Source |
| FY2022 | $116.6B | $23.2B | 19.9% | -1.1% | Source |
| FY2021 | $117.9B | $39.4B | 33.4% | +37.2% | Source |
| FY2020 | $86B | $29.1B | 33.9% | +21.6% | Source |
| FY2019 | $70.7B | $18.5B | 26.1% | +26.6% | Source |
| FY2018 | $55.8B | $22.1B | 39.6% | +37.4% | Source |
| FY2017 | $40.7B | $15.9B | 39.2% | +47.1% | Source |
| FY2016 | $27.6B | $10.2B | 37.0% | — | Source |
Post Holdings
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $6.2B | $242.1M | 3.9% | -24.4% | Source |
| FY2025 | $8.2B | $335.7M | 4.1% | +3.0% | Source |
| FY2024 | $7.9B | $366.7M | 4.6% | +13.3% | Source |
| FY2023 | $7B | $301.3M | 4.3% | +19.5% | Source |
| FY2022 | $5.9B | $756.6M | 12.9% | +17.5% | Source |
| FY2021 | $5B | $166.7M | 3.3% | +5.7% | Source |
| FY2020 | $4.7B | $800,000 | 0.0% | -17.1% | Source |
| FY2019 | $5.7B | $124.7M | 2.2% | -9.2% | Source |
| FY2018 | $6.3B | $467.3M | 7.5% | +19.7% | Source |
| FY2017 | $5.2B | $48.3M | 0.9% | +4.0% | Source |
| FY2016 | $5B | -$3.3M | -0.1% | — | Source |
Where the revenue comes from
Meta
- Advertising
~97.6% (FY2025)
Ads across Facebook, Instagram, Messenger, Threads and WhatsApp; $196.175B in FY2025.
- Other revenue and Reality Labs
~2.4% (FY2025)
WhatsApp Business messaging, Meta Verified subscriptions, Quest headsets and Ray-Ban Meta glasses.
Post Holdings
- Post Consumer Brands
Not formally reported
Cereal, granola, pet food, nut butters, and pantry products.
- Weetabix
Not formally reported
U.K. cereal and breakfast products.
- Foodservice
Not formally reported
Egg products and foodservice ingredients.
- Refrigerated Retail
Not formally reported
Bob Evans side dishes, sausage and egg products. The Crystal Farms dairy business was sold on May 1, 2026.
Business model and strategy
Meta
How it makes money
Meta makes money by selling ads. Facebook, Instagram, Messenger, WhatsApp and Threads are free to use, and advertisers pay to reach people in feeds, Stories, Reels and click-to-message formats. Advertising produced $196.175B of Meta's $200.966B FY2025 revenue, about 97.6%. Q2 2026 growth came from 14% more ad impressions and a 12% higher average price per ad.
Growth strategy
Meta's growth plan runs through AI. Better ranking and ad-delivery models raise engagement on Reels and feeds and lift ad prices, which drove the 28% revenue growth in Q2 2026. Meta Superintelligence Labs, led by former Scale AI CEO Alexandr Wang, released the first Muse Spark model in April 2026, followed by a paid API and the Muse consumer AI agent in September 2026.
Competitive advantage
Meta's moat is distribution plus data. Its apps reach 3.60 billion people every day, so new products such as Threads, Meta AI and Muse can launch to a huge audience at once. Advertisers stay because Meta's AI ad tools such as Advantage+ convert across that audience at a scale only Google matches. Meta also owns its compute, custom MTIA chips and frontier models, which reduces its dependence on outside AI suppliers.
Post Holdings
How it makes money
Post makes money by manufacturing and selling packaged food through four segments. Post Consumer Brands sells branded and private-label cereal and granola (Honey Bunches of Oats, Pebbles, Malt-O-Meal), pet food (Rachael Ray Nutrish, Nature's Recipe, 9Lives, Kibbles 'n Bits) and Peter Pan peanut butter to grocery, mass and club retailers.
Growth strategy
Post grows mainly by buying businesses and integrating them into existing plants and sales teams. Recent moves include the $1.2 billion purchase of Smucker pet food brands (April 2023), Perfection Pet Foods for $235 million (December 2023), Potato Products of Idaho (March 2025) and 8th Avenue Food & Provisions (July 2025).
Competitive advantage
Post's edge is scale in less glamorous categories plus a capital-allocation discipline that treats acquisitions, debt and buybacks as interchangeable uses of cash. Michael Foods is a major supplier of value-added eggs to foodservice, Weetabix is the UK's number-one selling ready-to-eat cereal brand, and Post Consumer Brands covers both branded and private-label cereal, which lets it sell to shoppers who trade down.
Questions about Meta vs Post Holdings
Which company has higher revenue — Meta Platforms, Inc. or Post Holdings, Inc.?
Meta Platforms, Inc. reported $201.0B (FY2025), while Post Holdings, Inc. reported $6.2B (FY2026). By last reported revenue, Meta Platforms, Inc. is the larger business, with Post Holdings, Inc. reporting a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Meta Platforms, Inc. vs Post Holdings, Inc.?
Meta Platforms, Inc.'s market capitalisation stands at $1.90T, while Post Holdings, Inc.'s is $4.7B. Meta Platforms, Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Post Holdings, Inc..
Which is more financially efficient — Meta Platforms, Inc. or Post Holdings, Inc.?
Meta Platforms, Inc. generates $2.66M / employee in revenue per employee, while Post Holdings, Inc. generates $468k / employee. Meta Platforms, Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Meta Platforms, Inc. and Post Holdings, Inc. make money?
Meta Platforms, Inc. and Post Holdings, Inc. generate revenue in fundamentally different ways. Meta Platforms, Inc.: Meta makes money by selling ads. Post Holdings, Inc.: Post makes money by manufacturing and selling packaged food through four segments.
Which company is valued higher relative to revenue — Meta Platforms, Inc. or Post Holdings, Inc.?
On a price-to-sales (P/S) basis, Meta Platforms, Inc. trades at 9.5x P/S and Post Holdings, Inc. at 0.8x P/S. Meta Platforms, Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Post Holdings, Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Meta Platforms, Inc. bigger than Post Holdings, Inc.?
By last reported revenue, Meta Platforms, Inc. ($201.0B (FY2025)) is the larger company compared to Post Holdings, Inc. ($6.2B (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Meta vs Post Holdings overview