Meta vs Mistral AI: Revenue, Profit and Business Model
Meta reported $201B of revenue in FY2025 and $60.5B of net income. Mistral AI reported ~$339M of revenue in FY2025 and — of net income.
Latest financial snapshot
Meta
- Latest revenue
- $201B (FY2025)
- Net income
- $60.5B
- Net margin
- 30.1%
- Revenue growth
- +24.7% a year, FY2016–FY2025
Mistral AI
- Latest revenue
- ~$339M (FY2025)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- —
Financial summary
Meta
Meta's revenue grew from $116.609B in 2022 to $200.966B in 2025, and net income rose from $23.2B to $60.458B. FY2025 income from operations was $83.276B. In 2026 the story is spending: Q2 2026 costs rose 55% to $42.03B, the operating margin fell to 31% from 43%, and quarterly capex of $31.08B left free cash flow at $784M. Meta had $90.26B of cash and marketable securities and $83.66B of long-term debt at June 30, 2026. It expects 2026 total expenses of $165-169B and still expects 2026 operating income to exceed 2025.
Mistral AI
Mistral is private and does not publish audited accounts. Reported figures: ARR of about $339 million (€300 million) in September 2025 (CNBC) and more than $400 million in January 2026, up from about $20 million a year earlier (CNBC Disruptor 50). CEO Arthur Mensch said in 2026 he expected ARR to exceed $1 billion by year-end. Funding history: ~$119 million (€105 million) seed (June 2023), ~$435 million (€385 million) Series A (December 2023), ~$678 million (€600 million) Series B at ~$6.55 billion (€5.8 billion) (June 2024), ~$1.92 billion (€1.7 billion) Series C led by ASML at ~$13.2 billion (€11.7 billion) (September 2025), $830 million of debt for data centres (March 2026) and a ~$3.39 billion (€3 billion) round led by Samsung at more than $23.7 billion (€21 billion) (September 2026).
Revenue and profit by year
Meta
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $201B | $60.5B | 30.1% | +22.2% | Source |
| FY2024 | $164.5B | $62.4B | 37.9% | +21.9% | Source |
| FY2023 | $134.9B | $39.1B | 29.0% | +15.7% | Source |
| FY2022 | $116.6B | $23.2B | 19.9% | -1.1% | Source |
| FY2021 | $117.9B | $39.4B | 33.4% | +37.2% | Source |
| FY2020 | $86B | $29.1B | 33.9% | +21.6% | Source |
| FY2019 | $70.7B | $18.5B | 26.1% | +26.6% | Source |
| FY2018 | $55.8B | $22.1B | 39.6% | +37.4% | Source |
| FY2017 | $40.7B | $15.9B | 39.2% | +47.1% | Source |
| FY2016 | $27.6B | $10.2B | 37.0% | — | Source |
Mistral AI
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$339M | — | 0.0% | — | Source |
Where the revenue comes from
Meta
- Advertising
~97.6% (FY2025)
Ads across Facebook, Instagram, Messenger, Threads and WhatsApp; $196.175B in FY2025.
- Other revenue and Reality Labs
~2.4% (FY2025)
WhatsApp Business messaging, Meta Verified subscriptions, Quest headsets and Ray-Ban Meta glasses.
Mistral AI
- Enterprise API Token Consumption (La Plateforme)~45%
Usage-based per-million-token API fees paid by software developers and enterprises querying Mistral Large, Mistral Small, and Codestral.
- Cloud Hyperscaler Royalties (Azure, AWS, Snowflake)~35%
Revenue-sharing royalties collected when enterprise clients deploy and consume Mistral models natively inside public cloud marketplaces.
- On-Premise Private Sovereign Licenses~20%
Annual recurring multi-million-dollar software licenses for defense, government, and banking customers deploying models in air-gapped environments.
Business model and strategy
Meta
How it makes money
Meta makes money by selling ads. Facebook, Instagram, Messenger, WhatsApp and Threads are free to use, and advertisers pay to reach people in feeds, Stories, Reels and click-to-message formats. Advertising produced $196.175B of Meta's $200.966B FY2025 revenue, about 97.6%. Q2 2026 growth came from 14% more ad impressions and a 12% higher average price per ad.
Growth strategy
Meta's growth plan runs through AI. Better ranking and ad-delivery models raise engagement on Reels and feeds and lift ad prices, which drove the 28% revenue growth in Q2 2026. Meta Superintelligence Labs, led by former Scale AI CEO Alexandr Wang, released the first Muse Spark model in April 2026, followed by a paid API and the Muse consumer AI agent in September 2026.
Competitive advantage
Meta's moat is distribution plus data. Its apps reach 3.60 billion people every day, so new products such as Threads, Meta AI and Muse can launch to a huge audience at once. Advertisers stay because Meta's AI ad tools such as Advantage+ convert across that audience at a scale only Google matches. Meta also owns its compute, custom MTIA chips and frontier models, which reduces its dependence on outside AI suppliers.
Mistral AI
How it makes money
Mistral makes money in four ways. It charges per token for API access to its models on La Plateforme; it sells enterprise licences and custom deployments, often on-premise or in private clouds, to companies and governments that want control over their data; it earns through cloud marketplaces such as Microsoft Foundry, AWS Bedrock and Google Vertex AI;
Growth strategy
Mistral's growth strategy combines sovereign infrastructure with enterprise partnerships. It is building data centres in France and Sweden, expanded its Microsoft partnership in July 2026 through a multibillion-dollar deal under which Microsoft uses part of its European compute, signed Accenture as a deployment partner in February 2026, and is moving into industrial AI through the May 2026 acquisition of Emmi AI and…
Competitive advantage
Mistral's main advantages are its position as the leading non-US, non-Chinese frontier AI lab, which suits European governments and regulated industries; open-weight models that customers can run on their own hardware; a research team led by founders who worked on Chinchilla at DeepMind and LLaMA at Meta;
Questions about Meta vs Mistral AI
Which company has higher revenue — Meta Platforms, Inc. or Mistral AI SAS?
Meta Platforms, Inc. reported $201.0B (FY2025), while Mistral AI SAS reported ~$339M (FY2025). By last reported revenue, Meta Platforms, Inc. is the larger business, with Mistral AI SAS reporting a smaller revenue base.
What is the market cap of Meta Platforms, Inc. vs Mistral AI SAS?
Meta Platforms, Inc. has a market capitalisation of $1.90T. A public market cap figure for Mistral AI SAS was not available (it may be privately held).
Which is more financially efficient — Meta Platforms, Inc. or Mistral AI SAS?
Meta Platforms, Inc. generates $2.66M / employee in revenue per employee, while Mistral AI SAS generates $339k / employee. Meta Platforms, Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Meta Platforms, Inc. and Mistral AI SAS make money?
Meta Platforms, Inc. and Mistral AI SAS generate revenue in fundamentally different ways. Meta Platforms, Inc.: Meta makes money by selling ads. Mistral AI SAS: Mistral makes money in four ways.
Is Meta Platforms, Inc. bigger than Mistral AI SAS?
By last reported revenue, Meta Platforms, Inc. ($201.0B (FY2025)) is the larger company compared to Mistral AI SAS (~$339M (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Meta vs Mistral AI overview