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JPMorgan Chase vs Morgan Stanley: Revenue, Profit and Business Model

JPMorgan Chase reported $182.4B of revenue in FY2025 and $57B of net income. Morgan Stanley reported $70.6B of revenue in FY2025 and $16.9B of net income.

Latest financial snapshot

JPMorgan Chase

Latest revenue
$182.4B (FY2025)
Net income
$57B
Net margin
31.3%
Revenue growth
+7.3% a year, FY2016–FY2025

Morgan Stanley

Latest revenue
$70.6B (FY2025)
Net income
$16.9B
Net margin
23.9%
Revenue growth
+8.2% a year, FY2016–FY2025

Financial summary

JPMorgan Chase

JPMorgan's revenue grew from $128.7 billion in FY2022 to $158.1 billion in FY2023, helped by higher rates and First Republic, then to $177.6 billion in FY2024 and $182.4 billion in FY2025. Net income was $58.5 billion in FY2024 and $57.0 billion in FY2025. 2026 has been stronger: first-quarter net income was $16.5 billion on $50.5 billion of revenue, and second-quarter reported net income was $21.2 billion ($7.70 per share) on about $57 billion of revenue, including a $4.6 billion gain on Visa shares. Excluding significant items, 2Q26 net income was $16.9 billion with a 23% return on tangible common equity. Management raised full-year 2026 net interest income guidance to about $105.5 billion.

Morgan Stanley

Net revenues rose from $34.6B in 2016 to $70.6B in 2025, with net income reaching $16.9B in 2025. Under James Gorman (CEO 2010-2023) the firm added Smith Barney, E*TRADE, and Eaton Vance to build recurring fee revenue. Under Ted Pick, results accelerated: Q2 2026 net revenue of $21.35B was up 27% year over year, net income of $5.58B was up 58%, and first-half 2026 revenue was about $42B with ROTCE near 27%.

Revenue and profit by year

JPMorgan Chase

JPMorgan Chase revenue, net income, margin and growth by fiscal year
YearRevenueNet incomeMarginGrowthSource
FY2025$182.4B$57B31.3%+2.8%Source
FY2024$177.6B$58.5B32.9%+12.3%Source
FY2023$158.1B$49.6B31.3%+22.9%Source
FY2022$128.7B$37.7B29.3%+5.8%Source
FY2021$121.6B$48.3B39.7%+1.4%Source
FY2020$120B$29.1B24.3%+3.7%Source
FY2019$115.7B$36.4B31.5%+6.4%Source
FY2018$108.8B$32.5B29.9%+8.0%Source
FY2017$100.7B$24.4B24.3%+4.3%Source
FY2016$96.6B$24.7B25.6%—Source
Full JPMorgan Chase financials

Morgan Stanley

Morgan Stanley revenue, net income, margin and growth by fiscal year
YearRevenueNet incomeMarginGrowthSource
FY2025$70.6B$16.9B23.9%+14.4%Source
FY2024$61.8B$13.4B21.7%+14.1%Source
FY2023$54.1B$9.1B16.8%+0.9%Source
FY2022$53.7B$11B20.6%-10.2%Source
FY2021$59.8B$15B25.2%+22.6%Source
FY2020$48.8B$11B22.6%+17.4%Source
FY2019$41.5B$9B21.8%+3.6%Source
FY2018$40.1B$8.7B21.8%+5.7%Source
FY2017$37.9B$6.1B16.1%+9.6%Source
FY2016$34.6B$6B17.3%—Source
Full Morgan Stanley financials

Where the revenue comes from

JPMorgan Chase

  • Consumer & Community Banking

    ~41% of managed revenue

    CCB generated $76.029 billion in FY2025 managed-basis total net revenue from deposits, cards, lending, branches, and consumer payments.

  • Commercial & Investment Bank

    ~42% of managed revenue

    CIB generated $78.454 billion in FY2025 managed-basis total net revenue from investment banking, markets, payments, commercial banking, and securities services.

  • Asset & Wealth Management

    ~13% of managed revenue

    AWM generated $24.073 billion in FY2025 managed-basis total net revenue from asset management fees, private banking, lending, deposits, and advisory.

  • Corporate

    ~4% of managed revenue

    Corporate generated $7.025 billion in FY2025 managed-basis total net revenue from treasury, investments, and corporate activities.

Morgan Stanley

  • Institutional Securities

    Not formally reported

    Advisory, underwriting, sales and trading, prime brokerage, lending, and capital markets services.

  • Wealth Management

    Not formally reported

    Advisor fees, brokerage commissions, net interest income, lending, deposits, E*TRADE, and workplace services.

  • Investment Management

    Not formally reported

    Asset-management fees from institutional and individual investors, including Eaton Vance and Parametric products.

  • Banking and lending

    Not formally reported

    Net interest income and lending products connected to wealth and institutional clients.

Business model and strategy

JPMorgan Chase

How it makes money

JPMorgan Chase makes money in two ways: net interest income (the spread between what it earns on loans and securities and what it pays on deposits and funding) and fee-based noninterest revenue from investment banking, trading, card and payment fees, and asset management. In FY2025 managed revenue of $185.6 billion came from three main segments.

Growth strategy

JPMorgan's growth plan is mostly organic. It keeps opening Chase branches in U.S. markets where it is underrepresented, expands its digital bank in Europe (Chase UK launched in 2021), adds bankers and advisers in commercial banking and wealth management, and invests heavily in technology and AI.

Competitive advantage

JPMorgan's edge is scale across businesses that reinforce each other. A deposit base of about $2.4 trillion (average, 2Q26) funds lending at low cost, the Chase brand feeds card and wealth relationships, and the Commercial & Investment Bank ranks at or near the top of global investment-banking fee tables.

JPMorgan Chase business model in full

Morgan Stanley

How it makes money

Morgan Stanley reports three segments. Institutional Securities earns advisory and underwriting fees, equity and fixed-income trading revenue, prime brokerage financing, and corporate lending income. Wealth Management earns asset-based advisory fees, brokerage commissions, and net interest income on client deposits and loans across its advisor network, E*TRADE, and Morgan Stanley at Work.

Growth strategy

The strategy is to grow client assets across the wealth and investment management franchise, use Morgan Stanley at Work and E*TRADE as feeders into advisor-led accounts, and keep share in equities, advisory, and underwriting. The firm also deploys AI tools for advisors, including assistants built with OpenAI.

Competitive advantage

Morgan Stanley's edge is the combination of a leading equities and advisory franchise with one of the largest wealth platforms in the US. Workplace stock plans and E*TRADE bring in employees and self-directed investors early, and advisor-led wealth management retains them as their assets grow. That mix of fee-based wealth revenue and cyclical Wall Street revenue gives it steadier earnings than a pure investment bank.

Morgan Stanley business model in full

Questions about JPMorgan Chase vs Morgan Stanley

Which company has higher revenue — JPMorgan Chase & Co. or Morgan Stanley?

JPMorgan Chase & Co. reported $182.4B (FY2025), while Morgan Stanley reported $70.6B (FY2025). By last reported revenue, JPMorgan Chase & Co. is the larger business, with Morgan Stanley reporting a smaller revenue base.

What is the market cap of JPMorgan Chase & Co. vs Morgan Stanley?

JPMorgan Chase & Co.'s market capitalisation stands at $941.7B, while Morgan Stanley's is $330.9B. JPMorgan Chase & Co. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Morgan Stanley.

Which is more financially efficient — JPMorgan Chase & Co. or Morgan Stanley?

JPMorgan Chase & Co. generates $573k / employee in revenue per employee, while Morgan Stanley generates $851k / employee. Morgan Stanley shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.

How do JPMorgan Chase & Co. and Morgan Stanley make money?

JPMorgan Chase & Co. and Morgan Stanley generate revenue in fundamentally different ways. JPMorgan Chase & Co.: JPMorgan Chase makes money in two ways: net interest income (the spread between what it earns on loans and securities and what it pays on deposits and funding) and fee-based noninterest revenue from investment banking, trading, card and payment fees, and asset management. Morgan Stanley: Morgan Stanley reports three segments.

Which company is valued higher relative to revenue — JPMorgan Chase & Co. or Morgan Stanley?

On a price-to-sales (P/S) basis, JPMorgan Chase & Co. trades at 5.2x P/S and Morgan Stanley at 4.7x P/S. JPMorgan Chase & Co. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Morgan Stanley. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.

Is JPMorgan Chase & Co. bigger than Morgan Stanley?

By last reported revenue, JPMorgan Chase & Co. ($182.4B (FY2025)) is the larger company compared to Morgan Stanley ($70.6B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.

Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the JPMorgan Chase vs Morgan Stanley overview

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.