Hilton vs JPMorgan Chase: Revenue, Profit and Business Model
Hilton reported $12B of revenue in FY2025 and $1.5B of net income. JPMorgan Chase reported $182.4B of revenue in FY2025 and $57B of net income.
Latest financial snapshot
Hilton
- Latest revenue
- $12B (FY2025)
- Net income
- $1.5B
- Net margin
- 12.1%
- Revenue growth
- +7.0% a year, FY2016–FY2025
JPMorgan Chase
- Latest revenue
- $182.4B (FY2025)
- Net income
- $57B
- Net margin
- 31.3%
- Revenue growth
- +7.3% a year, FY2016–FY2025
Financial summary
Hilton
Hilton's results reflect its shift from owning hotels to collecting fees. Revenue rose from $4.31 billion in pandemic-hit 2020 to $12.04 billion in 2025, while net income reached $1.46 billion in 2025 against $1.54 billion in 2024 (which included a tax benefit). Adjusted EBITDA grew about 9% to $3.73 billion in 2025, and Hilton returned $3.3 billion to shareholders through buybacks and dividends that year. In Q2 2026 revenue was about $3.34 billion, net income was $482 million, and adjusted EBITDA was $1.05 billion. Hilton raised its full-year 2026 guidance to 3.0% to 3.5% RevPAR growth and $4.04 billion to $4.08 billion of adjusted EBITDA, with about $3.5 billion of planned capital return.
JPMorgan Chase
JPMorgan's revenue grew from $128.7 billion in FY2022 to $158.1 billion in FY2023, helped by higher rates and First Republic, then to $177.6 billion in FY2024 and $182.4 billion in FY2025. Net income was $58.5 billion in FY2024 and $57.0 billion in FY2025. 2026 has been stronger: first-quarter net income was $16.5 billion on $50.5 billion of revenue, and second-quarter reported net income was $21.2 billion ($7.70 per share) on about $57 billion of revenue, including a $4.6 billion gain on Visa shares. Excluding significant items, 2Q26 net income was $16.9 billion with a 23% return on tangible common equity. Management raised full-year 2026 net interest income guidance to about $105.5 billion.
Revenue and profit by year
Hilton
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $12B | $1.5B | 12.1% | +7.7% | Source |
| FY2024 | $11.2B | $1.5B | 13.7% | +9.2% | Source |
| FY2023 | $10.2B | $1.1B | 11.1% | +16.7% | Source |
| FY2022 | $8.8B | $1.3B | 14.3% | +51.6% | Source |
| FY2021 | $5.8B | $410M | 7.1% | +34.4% | Source |
| FY2020 | $4.3B | -$715M | -16.6% | -54.4% | Source |
| FY2019 | $9.5B | $881M | 9.3% | +6.1% | Source |
| FY2018 | $8.9B | $764M | 8.6% | +9.5% | Source |
| FY2017 | $8.1B | $1.1B | 13.3% | +23.6% | Source |
| FY2016 | $6.6B | $338M | 5.1% | — | Source |
JPMorgan Chase
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $182.4B | $57B | 31.3% | +2.8% | Source |
| FY2024 | $177.6B | $58.5B | 32.9% | +12.3% | Source |
| FY2023 | $158.1B | $49.6B | 31.3% | +22.9% | Source |
| FY2022 | $128.7B | $37.7B | 29.3% | +5.8% | Source |
| FY2021 | $121.6B | $48.3B | 39.7% | +1.4% | Source |
| FY2020 | $120B | $29.1B | 24.3% | +3.7% | Source |
| FY2019 | $115.7B | $36.4B | 31.5% | +6.4% | Source |
| FY2018 | $108.8B | $32.5B | 29.9% | +8.0% | Source |
| FY2017 | $100.7B | $24.4B | 24.3% | +4.3% | Source |
| FY2016 | $96.6B | $24.7B | 25.6% | — | Source |
Where the revenue comes from
Hilton
- Franchise and Licensing Fees
Largest fee stream
Royalties from owners of franchised Hilton hotels, typically a percentage of room revenue, plus licensing fees such as those from co-branded Hilton Honors credit cards and Hilton Grand Vacations.
- Base and Incentive Management Fees
Second fee stream
Fees for operating hotels on behalf of owners: a base fee tied to hotel revenue and an incentive fee tied to hotel profitability.
- Cost Reimbursement Revenues
Majority of reported revenue
Reimbursements from managed and franchised hotels for payroll and system costs Hilton pays on their behalf; largely offset by matching expenses.
- Owned and Leased Hotels
Small share
Room, food and beverage revenue from the limited number of hotels Hilton still owns or leases.
- Other Revenues
Small share
Purchasing, timeshare and other ancillary revenue tied to Hilton's platform.
JPMorgan Chase
- Consumer & Community Banking
~41% of managed revenue
CCB generated $76.029 billion in FY2025 managed-basis total net revenue from deposits, cards, lending, branches, and consumer payments.
- Commercial & Investment Bank
~42% of managed revenue
CIB generated $78.454 billion in FY2025 managed-basis total net revenue from investment banking, markets, payments, commercial banking, and securities services.
- Asset & Wealth Management
~13% of managed revenue
AWM generated $24.073 billion in FY2025 managed-basis total net revenue from asset management fees, private banking, lending, deposits, and advisory.
- Corporate
~4% of managed revenue
Corporate generated $7.025 billion in FY2025 managed-basis total net revenue from treasury, investments, and corporate activities.
Business model and strategy
Hilton
How it makes money
Hilton runs an asset-light, fee-based model. Third-party owners pay to build and own hotels; Hilton supplies the brand, design standards, central reservations, revenue management tools, procurement, and access to Hilton Honors, which had 243 million members at the end of 2025. In return Hilton collects franchise fees, typically a percentage of room revenue, plus management fees on hotels it operates.
Growth strategy
Hilton grows by adding rooms rather than buying buildings. Its main levers are new brands aimed at gaps in the market (Spark by Hilton in premium economy, LivSmart Studios in extended stay, Tempo and Motto in lifestyle, Outset Collection for independent hotels, Apartment Collection and Undergraduate by Hilton in 2026), conversions of independent hotels into Hilton brands, and expansion into new countries.
Competitive advantage
Hilton's advantage is scale on both sides of its network. Guests join Hilton Honors because it covers more than 9,000 hotels, and owners sign Hilton franchise agreements because Honors members and Hilton's booking channels deliver demand. That loop is hard to copy: a new brand would need thousands of owners to risk capital before it had the loyalty base to justify it.
JPMorgan Chase
How it makes money
JPMorgan Chase makes money in two ways: net interest income (the spread between what it earns on loans and securities and what it pays on deposits and funding) and fee-based noninterest revenue from investment banking, trading, card and payment fees, and asset management. In FY2025 managed revenue of $185.6 billion came from three main segments.
Growth strategy
JPMorgan's growth plan is mostly organic. It keeps opening Chase branches in U.S. markets where it is underrepresented, expands its digital bank in Europe (Chase UK launched in 2021), adds bankers and advisers in commercial banking and wealth management, and invests heavily in technology and AI.
Competitive advantage
JPMorgan's edge is scale across businesses that reinforce each other. A deposit base of about $2.4 trillion (average, 2Q26) funds lending at low cost, the Chase brand feeds card and wealth relationships, and the Commercial & Investment Bank ranks at or near the top of global investment-banking fee tables.
Questions about Hilton vs JPMorgan Chase
Which company has higher revenue — Hilton Worldwide Holdings Inc. or JPMorgan Chase & Co.?
Hilton Worldwide Holdings Inc. reported $12.0B (FY2025), while JPMorgan Chase & Co. reported $182.4B (FY2025). By last reported revenue, JPMorgan Chase & Co. is the larger business, with Hilton Worldwide Holdings Inc. reporting a smaller revenue base.
What is the market cap of Hilton Worldwide Holdings Inc. vs JPMorgan Chase & Co.?
Hilton Worldwide Holdings Inc.'s market capitalisation stands at $70.7B, while JPMorgan Chase & Co.'s is $941.7B. JPMorgan Chase & Co. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Hilton Worldwide Holdings Inc..
Which is more financially efficient — Hilton Worldwide Holdings Inc. or JPMorgan Chase & Co.?
Hilton Worldwide Holdings Inc. generates $66k / employee in revenue per employee, while JPMorgan Chase & Co. generates $573k / employee. JPMorgan Chase & Co. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Hilton Worldwide Holdings Inc. and JPMorgan Chase & Co. make money?
Hilton Worldwide Holdings Inc. and JPMorgan Chase & Co. generate revenue in fundamentally different ways. Hilton Worldwide Holdings Inc.: Hilton runs an asset-light, fee-based model. JPMorgan Chase & Co.: JPMorgan Chase makes money in two ways: net interest income (the spread between what it earns on loans and securities and what it pays on deposits and funding) and fee-based noninterest revenue from investment banking, trading, card and payment fees, and asset management.
Which company is valued higher relative to revenue — Hilton Worldwide Holdings Inc. or JPMorgan Chase & Co.?
On a price-to-sales (P/S) basis, Hilton Worldwide Holdings Inc. trades at 5.9x P/S and JPMorgan Chase & Co. at 5.2x P/S. Hilton Worldwide Holdings Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to JPMorgan Chase & Co.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Hilton Worldwide Holdings Inc. bigger than JPMorgan Chase & Co.?
By last reported revenue, JPMorgan Chase & Co. ($182.4B (FY2025)) is the larger company compared to Hilton Worldwide Holdings Inc. ($12.0B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Hilton vs JPMorgan Chase overview