Hershey vs Toyota: Revenue, Profit and Business Model
Hershey reported $11.7B of revenue in FY2025 and $883.3M of net income. Toyota reported ~$339.6B of revenue in FY2026 and ~$25.8B of net income.
Latest financial snapshot
Financial summary
Hershey
Hershey's net sales grew from $7.44 billion in 2016 to $11.69 billion in 2025, with the biggest jumps in 2021 (+10.1%) and 2022 (+16.1%) as pricing and acquisitions kicked in. Net income peaked at $2.22 billion in 2024, then fell to $883.3 million in 2025 when record cocoa prices flowed through costs; fourth-quarter 2025 adjusted gross margin dropped 650 basis points to 38.3%. 2026 is a recovery year: first-half net sales rose 8.7% to $5.89 billion, and after the second quarter Hershey guided to 4.5%-5% net sales growth and adjusted EPS of $8.36-$8.52, up 32.5%-35%.
Toyota
Toyota's fiscal 2026 showed record revenue alongside sharply lower profit. Sales revenues reached ~$340 billion (¥50.68 trillion) while operating margin narrowed to about 7.4% from 10.0% a year earlier, mostly because of roughly $9.25 billion (¥1.38 trillion) in U.S. tariff costs. North America swung to a much weaker profit, Japan remained the largest profit contributor, and financial services kept growing. For fiscal 2027, Toyota's August 2026 forecast calls for ~$362 billion (¥54.0 trillion) in revenue, ~$22.8 billion (¥3.4 trillion) in operating income and ~$21.8 billion (¥3.25 trillion) in net income, assuming 160 yen per dollar.
Revenue and profit by year
Hershey
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $11.7B | $883.3M | 7.6% | +4.4% | Source |
| FY2024 | $11.2B | $2.2B | 19.8% | +0.3% | Source |
| FY2023 | $11.2B | $1.9B | 16.7% | +7.2% | Source |
| FY2022 | $10.4B | $1.6B | 15.8% | +16.1% | Source |
| FY2021 | $9B | $1.5B | 16.5% | +10.1% | Source |
| FY2020 | $8.1B | $1.3B | 15.7% | +2.0% | Source |
| FY2019 | $8B | $1.1B | 14.4% | +2.5% | Source |
| FY2018 | $7.8B | $1.2B | 15.1% | +3.7% | Source |
| FY2017 | $7.5B | $783M | 10.4% | +1.0% | Source |
| FY2016 | $7.4B | $720M | 9.7% | — | Source |
Toyota
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | ~$339.6B | ~$25.8B | 7.6% | +5.5% | Source |
| FY2025 | ~$321.8B | ~$31.9B | 9.9% | +6.5% | Source |
| FY2024 | ~$302.1B | ~$33.1B | 11.0% | +21.4% | Source |
| FY2023 | ~$248.9B | ~$16.4B | 6.6% | +18.4% | Source |
| FY2022 | ~$210.2B | ~$19.1B | 9.1% | +15.3% | Source |
| FY2021 | ~$182.3B | ~$15B | 8.3% | -9.1% | Source |
| FY2020 | ~$200.5B | ~$13.9B | 6.9% | -1.0% | Source |
| FY2019 | ~$202.5B | ~$12.6B | 6.2% | +2.9% | Source |
| FY2018 | ~$196.8B | ~$16.7B | 8.5% | +6.5% | Source |
| FY2017 | ~$184.9B | ~$12.3B | 6.6% | -2.8% | Source |
| FY2016 | ~$190.3B | ~$15.5B | 8.1% | — | Source |
Where the revenue comes from
Hershey
- North America Confectionery~81%
Chocolate, candy, mints, gum, and seasonal confectionery brands including Reese's, Hershey's, Kisses, Twizzlers, and U.S. Kit Kat licensing.
- North America Salty Snacks~11%
SkinnyPop, Dot's, Pirate's Booty, and related salty-snack brands that diversify occasions beyond chocolate.
- International~8%
Sales in markets outside the United States and Canada, including Mexico, Brazil, China, and other international operations.
- Licensing and Other
Included in segments
Licensing and partner economics associated with selected brands, formats, and international arrangements.
Toyota
- Automotive~89%
Toyota, Lexus, Daihatsu and Hino vehicles, plus parts and service
- Financial services~9%
Retail loans, leases and dealer financing
- All other~2%
Housing-related, telecommunications and other businesses
Business model and strategy
Hershey
How it makes money
Hershey is a branded consumer packaged goods manufacturer. It buys cocoa, sugar, dairy, peanuts and packaging, converts them into branded chocolate, candy and snacks in its own plants, and sells them wholesale to retailers such as Walmart, grocery chains, convenience stores, dollar stores and club stores.
Growth strategy
Under Kirk Tanner, Hershey's ONE Hershey strategy aims to lead U.S. snacking across sweet and salty occasions. The salty push began with Amplify Snack Brands (SkinnyPop) in 2018, followed by Pirate's Booty (2018), Dot's Homestyle Pretzels and Pretzels Inc. (2021), and LesserEvil, closed in November 2025 for a reported $750 million.
Competitive advantage
Hershey's advantage is a portfolio of category-leading U.S. brands, led by Reese's, plus scale in retail merchandising and seasonal candy. The company describes itself as No. 1 in U.S. confection and No. 2 in U.S. snacking. Its exclusive U.S. license for Kit Kat and the Hershey Trust's voting control also give it unusual stability against takeovers and short-term activist pressure.
Toyota
How it makes money
Toyota makes most of its money building and selling vehicles under the Toyota and Lexus brands (plus Daihatsu and Hino), led by high-volume models such as the RAV4, Corolla, Camry and Hilux. A large financial services arm earns interest and lease income on loans and leases to Toyota buyers and dealers, and parts, service and other value-chain businesses add recurring revenue from the installed base of vehicles.
Growth strategy
Toyota's strategy centers on hybrid leadership, battery EV scaling, software improvement, localized manufacturing, Lexus and truck/SUV profitability, financial services, and disciplined capital allocation.
Competitive advantage
Toyota's advantage is manufacturing discipline, hybrid technology, global supplier relationships, brand trust, reliability, and scale. Those strengths are durable, but they must be paired with faster software and EV execution.
Questions about Hershey vs Toyota
Which company has higher revenue — The Hershey Company or Toyota Motor Corporation?
The Hershey Company reported $11.7B (FY2025), while Toyota Motor Corporation reported ~$339.6B (FY2026). By last reported revenue, Toyota Motor Corporation is the larger business, with The Hershey Company reporting a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of The Hershey Company vs Toyota Motor Corporation?
The Hershey Company's market capitalisation stands at $34.1B, while Toyota Motor Corporation's is $258.0B. Toyota Motor Corporation carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to The Hershey Company.
Which is more financially efficient — The Hershey Company or Toyota Motor Corporation?
The Hershey Company generates $597k / employee in revenue per employee, while Toyota Motor Corporation generates $905k / employee. Toyota Motor Corporation shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do The Hershey Company and Toyota Motor Corporation make money?
The Hershey Company and Toyota Motor Corporation generate revenue in fundamentally different ways. The Hershey Company: Hershey is a branded consumer packaged goods manufacturer. Toyota Motor Corporation: Toyota makes most of its money building and selling vehicles under the Toyota and Lexus brands (plus Daihatsu and Hino), led by high-volume models such as the RAV4, Corolla, Camry and Hilux.
Which company is valued higher relative to revenue — The Hershey Company or Toyota Motor Corporation?
On a price-to-sales (P/S) basis, The Hershey Company trades at 2.9x P/S and Toyota Motor Corporation at 0.8x P/S. The Hershey Company commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Toyota Motor Corporation. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is The Hershey Company bigger than Toyota Motor Corporation?
By last reported revenue, Toyota Motor Corporation (~$339.6B (FY2026)) is the larger company compared to The Hershey Company ($11.7B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Hershey vs Toyota overview