The Hershey Company vs Kellanova: Strategic Comparison

This in-depth comparison examines The Hershey Company and Kellanova across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching The Hershey Company on its own, evaluating Kellanova, or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between The Hershey Company and Kellanova is widest.

On the headline numbers, annual revenue is $11.7B (FY2025) for The Hershey Company and $12.7B (FY2024) for Kellanova, while their respective market capitalizations stand at $34.1B and N/A. Both The Hershey Company and Kellanova are headquartered in United States. Their local markets and applicable rules may still differ.

The Hershey Company: The Hershey Company is the largest U.S. confectionery maker and is headquartered in Hershey, Pennsylvania, the town Milton Hershey built around his factory. Unlike Mars, Mondelez or Nestle, it earns most of its revenue in North America and focuses on confection and snacks. It had 19,595 employees at the end of 2025 (17,550 full-time and 2,045 part-time). Its brands include Reese's, Hershey's, Kisses, Kit Kat (U.S.), Twizzlers, Jolly Rancher, Ice Breakers, SkinnyPop, Dot's, Pirate's Booty and LesserEvil.

Kellanova: Kellanova is the snacks-led successor to the Kellogg Company, headquartered in Chicago. It took its new name on October 2, 2023, when Kellogg spun off its North American cereal brands (Frosted Flakes, Froot Loops, Raisin Bran) as WK Kellogg Co. Kellanova kept Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms and Kellogg's cereals outside North America. It reported $12.75 billion in FY2024 net sales with about 23,000 employees. Mars agreed to buy the company in August 2024 for about $35.9 billion, and the acquisition closed on December 11, 2025, making Kellanova part of Mars Snacking. The company is headquartered in Chicago, Illinois.

The Hershey Company and Kellanova pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between The Hershey Company and Kellanova.

The Hershey Company business model: Hershey is a branded consumer packaged goods manufacturer. It buys cocoa, sugar, dairy, peanuts and packaging, converts them into branded chocolate, candy and snacks in its own plants, and sells them wholesale to retailers such as Walmart, grocery chains, convenience stores, dollar stores and club stores. Profit comes from brand-driven pricing power, high-velocity impulse placement at checkout, and four major seasons (Valentine's Day, Easter, Halloween and the holidays). It reports three segments: North America Confectionery, North America Salty Snacks and International.

Kellanova business model: Kellanova makes money by manufacturing branded packaged foods and selling them to grocery chains, mass merchants, club stores, convenience stores, foodservice operators and e-commerce retailers in roughly 180 markets. Snacks (Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and crackers such as Club and Town House) are the largest share of sales, followed by Kellogg's cereals outside North America, noodles and snacks in Africa through the Multipro distribution business, and North American frozen foods (Eggo, MorningStar Farms). Profit comes from brand pricing power, global scale in a handful of large brands, and cost control on commodities such as potatoes, wheat, corn and vegetable oils. Since December 2025 these sales flow into Mars Snacking rather than being reported publicly.

The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of The Hershey Company stack up against those of Kellanova.

The Hershey Company competitive advantage: Hershey's advantage is a portfolio of category-leading U.S. brands, led by Reese's, plus scale in retail merchandising and seasonal candy. The company describes itself as No. 1 in U.S. confection and No. 2 in U.S. snacking. Its exclusive U.S. license for Kit Kat and the Hershey Trust's voting control also give it unusual stability against takeovers and short-term activist pressure.

Kellanova competitive advantage: Kellanova's edge is a small number of very large brands with global reach. Pringles sells in more than 140 countries using a single, standardized product and tube format, and Cheez-It is one of the leading cracker brands in the U.S. That brand scale, plus decades of retailer relationships and an emerging-markets footprint in Africa, Latin America and Asia, is what Mars paid a premium for.

Future prospects matter as much as current results. The growth strategies below explain how The Hershey Company and Kellanova each plan to expand from here.

The Hershey Company growth strategy: Under Kirk Tanner, Hershey's ONE Hershey strategy aims to lead U.S. snacking across sweet and salty occasions. The salty push began with Amplify Snack Brands (SkinnyPop) in 2018, followed by Pirate's Booty (2018), Dot's Homestyle Pretzels and Pretzels Inc. (2021), and LesserEvil, closed in November 2025 for a reported $750 million. On the sweet side it is betting on innovation, seasonal formats, Reese's line extensions, better-for-you brands such as Lily's and ONE protein bars, and more spending on merchandising.

Kellanova growth strategy: Before the sale, Kellanova's stated plan was to grow its biggest snack brands (Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats) faster than its other categories, expand Cheez-It internationally, and keep building in emerging markets, especially Africa through Multipro. Under Mars, the playbook adds cross-selling with Mars confectionery, shared procurement and logistics, and investment that a private owner can make without quarterly earnings pressure.

A closer look at the financial trajectory of The Hershey Company and Kellanova rounds out the comparison.

The Hershey Company: Hershey's net sales grew from $7.44 billion in 2016 to $11.69 billion in 2025, with the biggest jumps in 2021 (+10.1%) and 2022 (+16.1%) as pricing and acquisitions kicked in. Net income peaked at $2.22 billion in 2024, then fell to $883.3 million in 2025 when record cocoa prices flowed through costs; fourth-quarter 2025 adjusted gross margin dropped 650 basis points to 38.3%. 2026 is a recovery year: first-half net sales rose 8.7% to $5.89 billion, and after the second quarter Hershey guided to 4.5%-5% net sales growth and adjusted EPS of $8.36-$8.52, up 32.5%-35%. The Hershey Company is a monumental American multinational manufacturer of baked goods and chocolates, commanding a market valuation frequently exceeding $40 billion.

Kellanova: Kellanova's last standalone Form 10-K reported FY2024 net sales of $12.749 billion, down 2.8% from $13.122 billion in FY2023, and net income of $1.343 billion, up from $951 million. Figures for 2021 and later reflect continuing operations after the WK Kellogg Co spin-off; earlier years are the legacy Kellogg Company. Mars paid $83.50 per share in cash, valuing Kellanova at about $35.9 billion including debt. Since the December 11, 2025 close, Kellanova no longer files quarterly or annual results with the SEC, and Mars, a private company, does not break out Kellanova's numbers. Kellanova (formerly the global snacking division of Kellogg's) is a monumental multinational food manufacturing company, recently targeted for acquisition by Mars in a massive $35.9 billion deal.