Haval vs Suzuki: Revenue, Profit and Business Model
A full-year revenue figure is unavailable here for Haval. Suzuki had ~$42.2B of annual revenue in FY2026 and ~$2.9B of net income.
Latest financial snapshot
Financial summary
Haval
Haval's numbers sit inside Great Wall Motor's consolidated accounts. In 2025 GWM's operating revenue rose 10.2% to ~$31 billion (RMB 222.82 billion) on higher overseas and new-energy sales, but net profit fell 22.1% to ~$1.37 billion (RMB 9.87 billion) as price competition and spending on new models weighed on margins. Haval supplied about 758,000 of the group's 2025 vehicles. For 2026 GWM is targeting at least 1.8 million vehicle sales and ~$1.39 billion (RMB 10 billion) of net profit. Haval operates as the dominant SUV-specific brand under its massive parent company, Great Wall Motor (GWM), which commands a multi-billion dollar valuation globally.
Suzuki
Suzuki Motor Corporation (TYO: 7269) reported FY2025 (year ended March 31, 2026) revenue of ~$42.2 billion (¥6,293.0 billion), up 8.0% from ~$39 billion (¥5,825.2 billion), helped by stronger Indian demand after GST cuts. Operating profit fell 3.1% to ~$4.17 billion (¥622.9 billion) (9.9% margin) on yen strength and raw-material costs, while net profit attributable to owners rose to ~$2.94 billion (¥439.3 billion). In Q1 FY2026 (April-June 2026) revenue rose 22% to ~$11.4 billion (¥1,705.8 billion) and operating profit 11% to ~$1.06 billion (¥158.0 billion); Suzuki raised its full-year revenue forecast to ~$46.2 billion (¥6,900 billion) but cut its operating profit forecast to ~$3.62 billion (¥540 billion), citing Middle East instability and higher material costs.
Revenue and profit by year
Haval
A revenue figure is unavailable here for Haval. What is known about its finances is in the summary above.
Where the revenue comes from
Haval
- China SUV Sales
Not disclosed
Sales of the H6, Jolion, Big Dog, Raptor and Xiaolong through GWM dealers in China, still Haval's largest market.
- Overseas SUV Sales
Not disclosed
Exports and locally built vehicles sold in Australia, Russia, Thailand, Brazil, South Africa and the Middle East, a fast-growing part of GWM's revenue.
- Hybrid and Plug-in Hybrid SUVs
Not disclosed
Hi4, HEV and PHEV versions that carry higher prices than petrol models.
- Parts and After-sales
Not disclosed
Replacement parts, accessories and service through GWM's dealer network.
Suzuki
- Passenger Automobile Manufacturing & Sales~88%
Engineering and mass-producing compact hatchbacks, sedans, and SUVs (Swift, Baleno, Brezza, Grand Vitara, Jimny, Wagon R) sold across India, Japan, Europe, and Latin America.
- Motorcycles & ATVs~8%
Producing commuter scooters (Access 125, Burgman) and high-performance sportbikes (Hayabusa, V-Strom, GSX-R series).
- Marine Outboard Engines & Power Equipment~4%
Manufacturing high-horsepower four-stroke outboard motors for commercial fishing and recreational marine vessels.
Business model and strategy
Haval
How it makes money
Haval builds only SUVs, which keeps its R&D and manufacturing costs lower than those of automakers with full ranges. Its offer is value: a Haval SUV comes with large screens, leather seats and advanced safety sensors of the kind found in European premium SUVs, at a much lower price than foreign joint-venture brands.
Growth strategy
Haval faces strong competition at home, especially from electric vehicle makers such as BYD, so it is moving to new energy vehicles and to exports. It is launching plug-in hybrid versions of its most popular models, such as the H6, because demand for petrol SUVs in China is falling. It is also expanding abroad, with a focus on Australia, South Africa and South America, to offset the price war in China.
Competitive advantage
Haval's advantage is cost efficiency through vertical integration. Its parent, Great Wall Motor, makes most major components of a Haval SUV in-house, including engines, transmissions and batteries. That reduces its exposure to supply shortages and lets it price below competitors that buy from outside suppliers.
Suzuki
How it makes money
Suzuki Motor Corporation operates a diversified multinational automotive, motorcycle, and marine manufacturing model. Its primary revenue streams comprise: First, Passenger Automobile Manufacturing & Sales (~88% of revenue), engineering and mass-producing compact hatchbacks, sedans, and SUVs (Swift, Baleno, Brezza, Grand Vitara, Jimny, Wagon R) sold across India, Japan, Europe, and Latin America.
Growth strategy
Suzuki Motor Corporation's growth strategy centers on its 'Growth Strategy for FY2030', focused on dominating emerging markets (especially India via Maruti Suzuki), scaling global small-car manufacturing, and executing a pragmatic multi-pathway electrification approach.
Competitive advantage
Suzuki's advantage is its engineering of lightweight, fuel-efficient small cars and its position in India through Maruti Suzuki. It holds roughly 40% of the Indian passenger vehicle market, supported by a sales and service network of more than 4,000 outlets, which builds customer trust and gives it cost advantages in affordable cars.
Questions about Haval vs Suzuki
Which company has higher revenue — Haval or Suzuki Motor Corporation?
Suzuki Motor Corporation had ~$42.2B (FY2026). A comparable annual revenue figure for Haval was unavailable here.
What is the market cap of Haval vs Suzuki Motor Corporation?
Suzuki Motor Corporation has a market capitalisation of $26.0B. A public market cap figure for Haval was not available (it may be privately held).
How does revenue per employee compare for Haval and Suzuki Motor Corporation?
Suzuki Motor Corporation generates $602k / employee in revenue per employee. A comparable figure for Haval requires matching employee and revenue data from the same reporting period.
How do Haval and Suzuki Motor Corporation make money?
Haval and Suzuki Motor Corporation generate revenue in fundamentally different ways. Haval: Haval builds only SUVs, which keeps its R&D and manufacturing costs lower than those of automakers with full ranges. Suzuki Motor Corporation: Suzuki Motor Corporation operates a diversified multinational automotive, motorcycle, and marine manufacturing model.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Haval vs Suzuki overview