Haval vs Nissan: Revenue, Profit and Business Model
A full-year revenue figure is unavailable here for Haval. Nissan had ~$80.5B of annual revenue in FY2026 and a net loss of ~$3.6B.
Latest financial snapshot
Financial summary
Haval
Haval's numbers sit inside Great Wall Motor's consolidated accounts. In 2025 GWM's operating revenue rose 10.2% to ~$31 billion (RMB 222.82 billion) on higher overseas and new-energy sales, but net profit fell 22.1% to ~$1.37 billion (RMB 9.87 billion) as price competition and spending on new models weighed on margins. Haval supplied about 758,000 of the group's 2025 vehicles. For 2026 GWM is targeting at least 1.8 million vehicle sales and ~$1.39 billion (RMB 10 billion) of net profit. Haval operates as the dominant SUV-specific brand under its massive parent company, Great Wall Motor (GWM), which commands a multi-billion dollar valuation globally.
Nissan
Revenue peaked at ~$85 billion (¥12.69 trillion) in FY2023 (ended March 2024), with net income of ~$2.86 billion (¥426.6 billion). Then weak U.S. pricing, an ageing lineup and share losses in China hit results. FY2024 revenue was ~$84.6 billion (¥12.63 trillion) with a ~$4.5 billion (¥670.9 billion) net loss, driven by impairments and restructuring charges. FY2025 revenue fell 4.9% to ~$80.4 billion (¥12.0 trillion) and the net loss narrowed to ~$3.57 billion (¥533.1 billion), while operating profit stayed positive at ~$389 million (¥58.0 billion) (0.5% margin). Automotive free cash flow was minus ~$3.22 billion (¥480.8 billion) for the year but turned positive (~$750 million (¥112 billion)) in the second half. Nissan ended FY2025 with ~$7.84 billion (¥1.17 trillion) of automotive net cash and ~$24.1 billion (¥3.6 trillion) of total liquidity, and paid no dividend. In Q1 FY2026 (April to June 2026), revenue rose 9.5% to ~$19.9 billion (¥2.964 trillion) and operating profit was ~$522 million (¥77.9 billion), against a ~$530 million (¥79.1 billion) loss a year earlier. Nissan Motor Co., Ltd. is a colossal Japanese multinational automobile manufacturer and a core member of the Renault–Nissan–Mitsubishi Alliance, commanding a market valuation generally exceeding $15 billion.
Revenue and profit by year
Haval
A revenue figure is unavailable here for Haval. What is known about its finances is in the summary above.
Where the revenue comes from
Haval
- China SUV Sales
Not disclosed
Sales of the H6, Jolion, Big Dog, Raptor and Xiaolong through GWM dealers in China, still Haval's largest market.
- Overseas SUV Sales
Not disclosed
Exports and locally built vehicles sold in Australia, Russia, Thailand, Brazil, South Africa and the Middle East, a fast-growing part of GWM's revenue.
- Hybrid and Plug-in Hybrid SUVs
Not disclosed
Hi4, HEV and PHEV versions that carry higher prices than petrol models.
- Parts and After-sales
Not disclosed
Replacement parts, accessories and service through GWM's dealer network.
Nissan
- Vehicle Core Manufacturing88
Wholesale deliveries of passenger sedans, crossover SUVs, pickup trucks, and EVs through franchised global dealer networks.
- Sales Financing10
Retail auto purchase loans, consumer vehicle leases, and wholesale dealer inventory floorplan financing yields.
- Aftermarket, Software & Licensing2
Distribution of genuine replacement parts, Nismo performance tuning kits, NissanConnect digital subscriptions, and battery recycling.
Business model and strategy
Haval
How it makes money
Haval builds only SUVs, which keeps its R&D and manufacturing costs lower than those of automakers with full ranges. Its offer is value: a Haval SUV comes with large screens, leather seats and advanced safety sensors of the kind found in European premium SUVs, at a much lower price than foreign joint-venture brands.
Growth strategy
Haval faces strong competition at home, especially from electric vehicle makers such as BYD, so it is moving to new energy vehicles and to exports. It is launching plug-in hybrid versions of its most popular models, such as the H6, because demand for petrol SUVs in China is falling. It is also expanding abroad, with a focus on Australia, South Africa and South America, to offset the price war in China.
Competitive advantage
Haval's advantage is cost efficiency through vertical integration. Its parent, Great Wall Motor, makes most major components of a Haval SUV in-house, including engines, transmissions and batteries. That reduces its exposure to supply shortages and lets it price below competitors that buy from outside suppliers.
Nissan
How it makes money
Nissan makes money in two segments. The automobile business designs, builds and wholesales Nissan, Infiniti and NISMO vehicles (crossovers such as the Rogue/X-Trail, Kicks and Qashqai, sedans such as the Sentra and Altima, pickups such as the Frontier/Navara, and EVs such as the Leaf, Ariya and Sakura) to franchised dealers, and also sells parts.
Growth strategy
Re:Nissan, announced in May 2025, is a restructuring plan before it is a growth plan. It targets ~$3.35 billion (¥500 billion) in fixed and variable cost savings against FY2024, about 20,000 job reductions, and cutting vehicle plants from 17 to 10 by FY2027. Vehicle production at Oppama will end in FY2027 and move to Nissan Motor Kyushu.
Competitive advantage
Nissan's advantage is a global manufacturing footprint and long experience with electric vehicles. It launched the mass-market Leaf in 2010, which gives it more than a decade of data on how batteries perform in everyday use. Its e-POWER system, in which a petrol engine charges the battery and never drives the wheels, offers an option for markets with few EV chargers.
Questions about Haval vs Nissan
Which company has higher revenue — Haval or Nissan Motor Co., Ltd.?
Nissan Motor Co., Ltd. had ~$80.5B (FY2026). A comparable annual revenue figure for Haval was unavailable here.
What is the market cap of Haval vs Nissan Motor Co., Ltd.?
Nissan Motor Co., Ltd. has a market capitalisation of $7.0B. A public market cap figure for Haval was not available (it may be privately held).
How does revenue per employee compare for Haval and Nissan Motor Co., Ltd.?
Nissan Motor Co., Ltd. generates $670k / employee in revenue per employee. A comparable figure for Haval requires matching employee and revenue data from the same reporting period.
How do Haval and Nissan Motor Co., Ltd. make money?
Haval and Nissan Motor Co., Ltd. generate revenue in fundamentally different ways. Haval: Haval builds only SUVs, which keeps its R&D and manufacturing costs lower than those of automakers with full ranges. Nissan Motor Co., Ltd.: Nissan makes money in two segments.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Haval vs Nissan overview