Google vs Perplexity: Revenue, Profit and Business Model
Google reported $402.8B of revenue in FY2025 and $132.2B of net income. Perplexity reported $750M of revenue in FY2026 and — of net income.
Latest financial snapshot
- Latest revenue
- $402.8B (FY2025)
- Net income
- $132.2B
- Net margin
- 32.8%
- Revenue growth
- +18.1% a year, FY2016–FY2025
Perplexity
- Latest revenue
- $750M (FY2026)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- +223.3% a year, FY2025–FY2026
Financial summary
Alphabet's FY2025 Form 10-K reported $402.836 billion of revenue and $132.170 billion of net income, making it one of the most profitable companies in the world. Growth accelerated in 2026: Q2 2026 revenue rose 24% year over year to $119.8 billion, operating income rose 30% to $40.8 billion and operating margin reached 34.0%. Reported Q2 net income of $112.1 billion was inflated by a $99.0 billion gain, mostly unrealized gains on equity holdings, so operating income is the cleaner measure. The trade-off is spending: management raised 2026 capital expenditure guidance to $195-205 billion, and analysts flagged negative free cash flow in Q2 2026 as data-center investment outpaced operating cash flow.
Perplexity
Perplexity is private and does not publish audited financials, so revenue figures are third-party estimates. Sacra estimates annualized revenue of about $232 million at the end of 2025 and $750 million in August 2026. The company's valuation rose from $520 million (January 2024) to $3 billion (June 2024), $9 billion (December 2024), $14 billion and then $18 billion (mid-2025), and $20 billion after a $200 million round in September 2025. Reuters, citing The Information, reported on August 23, 2026 that Nvidia was in talks to invest at a valuation above $30 billion. No such deal had been confirmed as of October 1, 2026. Net income has not been disclosed.
Revenue and profit by year
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $402.8B | $132.2B | 32.8% | +15.1% | Source |
| FY2024 | $350B | $100.1B | 28.6% | +13.9% | Source |
| FY2023 | $307.4B | $73.8B | 24.0% | +8.7% | Source |
| FY2022 | $282.8B | $60B | 21.2% | +9.8% | Source |
| FY2021 | $257.6B | $76B | 29.5% | +41.2% | Source |
| FY2020 | $182.5B | $40.3B | 22.1% | +12.8% | Source |
| FY2019 | $161.9B | $34.3B | 21.2% | +18.3% | Source |
| FY2018 | $136.8B | $30.7B | 22.5% | +23.4% | Source |
| FY2017 | $110.9B | $12.7B | 11.4% | +22.8% | Source |
| FY2016 | $90.3B | $19.5B | 21.6% | — | Source |
Perplexity
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $750M | — | 0.0% | +223.3% | Source |
| FY2025 | $232M | — | 0.0% | — | Source |
Where the revenue comes from
- Google Search advertising~12%
Auction-based text and shopping ads served alongside organic search results, generating approximately $198 billion in FY2024 through cost-per-click and cost-per-impression pricing.
- YouTube advertising~12%
Video advertising across pre-roll, mid-roll, display, and Shorts formats, plus subscription revenue from YouTube Premium, Music, and YouTube TV, totaling approximately $36 billion in ad revenue for FY2024.
- Google Cloud~12%
Infrastructure-as-a-service, platform tools, Vertex AI, BigQuery, Mandiant cybersecurity, and Google Workspace subscriptions, generating significant FY2025 revenue.
- Google Network~12%
Ads placed on third-party websites through AdSense, AdMob, and Google Ad Manager, generating approximately $31 billion in FY2024 with revenue shared with publishers.
- Other Bets~12%
Revenue from Waymo autonomous ride-hailing, Verily health technology, hardware sales (Pixel, Nest, Fitbit), Google Play commissions, and other non-advertising sources.
Perplexity
- Consumer subscriptions (Pro, Max)
Not disclosed
Monthly and annual plans for higher limits, frontier models and Comet features.
- Enterprise seats (Enterprise Pro, Enterprise Max)
Not disclosed
Per-seat business plans with security controls and internal-file search.
- Usage-based: Sonar API and Computer
Not disclosed
Developer API fees, plus agent usage charges added in 2026.
Business model and strategy
How it makes money
Alphabet makes money mainly by selling ads against user intent and attention. Google Search & other, YouTube ads and the Google Network together account for roughly three quarters of revenue. Advertisers bid in real-time auctions to appear next to queries or videos, and Google charges per click, view or conversion.
Growth strategy
Alphabet's growth plan has four parts: put Gemini into Search (AI Overviews and AI Mode), Workspace, Android and Chrome to keep users and advertisers engaged; sell AI infrastructure, TPUs and Gemini models through Google Cloud, backed by the Wiz security platform acquired in March 2026; grow subscriptions such as YouTube Premium, YouTube TV and Google One AI plans;
Competitive advantage
Alphabet's edge is a stack few rivals own end to end: default distribution through Android and Chrome, the largest pool of search-intent data, YouTube's video audience, its own TPU chips and global data centers, and frontier models from Google DeepMind.
Perplexity
How it makes money
Perplexity makes money mainly from subscriptions. The free tier is limited. Pro ($20 a month) and Max (a higher tier that includes the Comet browser's advanced features) add more queries and access to frontier models. Enterprise Pro and Enterprise Max are sold per seat to companies and add security controls and search over internal files. Developers pay by usage for the Sonar API.
Growth strategy
Perplexity is growing on three fronts: (1) agent products such as Comet and Computer that carry usage-based pricing; (2) distribution through carriers, PC makers and bundles, including the HP preload announced September 15, 2026; and (3) enterprise seats with internal-file search. It is also securing more compute and model access, through the January 2026 Microsoft Azure agreement and the Crusoe GB300 capacity deal.
Competitive advantage
Perplexity's edge is focus and speed of shipping. Every answer shows its sources, which makes results easy to check. Because it is model-agnostic, it can route queries to its own Sonar models or to OpenAI, Anthropic and other providers; a three-year, roughly $750 million Azure agreement with Microsoft signed in January 2026 widened that access (Sacra). Google has a large search-ad business to protect.
Questions about Google vs Perplexity
Which company has higher revenue — Alphabet Inc. or Perplexity AI, Inc.?
Alphabet Inc. reported $402.8B (FY2025), while Perplexity AI, Inc. reported $750.0M (FY2026). By last reported revenue, Alphabet Inc. is the larger business, with Perplexity AI, Inc. reporting a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Alphabet Inc. vs Perplexity AI, Inc.?
Alphabet Inc. has a market capitalisation of $4.31T. A public market cap figure for Perplexity AI, Inc. was not available (it may be privately held).
Which is more financially efficient — Alphabet Inc. or Perplexity AI, Inc.?
Alphabet Inc. generates $2.11M / employee in revenue per employee, while Perplexity AI, Inc. generates $577k / employee. Alphabet Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Alphabet Inc. and Perplexity AI, Inc. make money?
Alphabet Inc. and Perplexity AI, Inc. generate revenue in fundamentally different ways. Alphabet Inc.: Alphabet makes money mainly by selling ads against user intent and attention. Perplexity AI, Inc.: Perplexity makes money mainly from subscriptions.
Is Alphabet Inc. bigger than Perplexity AI, Inc.?
By last reported revenue, Alphabet Inc. ($402.8B (FY2025)) is the larger company compared to Perplexity AI, Inc. ($750.0M (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Google vs Perplexity overview