Flipkart vs Printify: Revenue, Profit and Business Model
Flipkart had ~$9.6B of annual revenue in FY2025 and a net loss of ~$601.9M. Printify had $103M (unaudited) of annual revenue in FY2024.
Latest financial snapshot
Financial summary
Flipkart
Flipkart has grown revenue steadily while still losing money. Flipkart India Pvt Ltd's consolidated revenue from operations rose from ~$6.49 billion (₹55,924 crore) in FY2023 to ~$8.18 billion (₹70,542 crore) in FY2024 and ~$9.6 billion (₹82,787 crore) in FY2025 (+17.3%), but its consolidated loss widened from ~$493 million (₹4,248 crore) to ~$602 million (₹5,189 crore). The marketplace arm, Flipkart Internet, is improving faster: FY2025 revenue reached ~$2.38 billion (₹20,493 crore) and its net loss fell 37% to ~$173 million (₹1,494 crore), with EBITDA loss narrowing to ~$125 million (₹1,078 crore). Walmart paid $16 billion for 77% in 2018; later private valuations were $37.6 billion (2021 round), about $36 billion (2024 round led by Walmart with Google participating) and about $38.2 billion in a July 2026 employee buyback. Reports in September 2026 said Flipkart was targeting an IPO valuation near $50 billion, though the timeline remains uncertain.
Printify
Printify is private and does not publish audited results. Disclosed funding totals roughly $49-50 million, led by a $45 million Series A in September 2021 from Index Ventures with H&M Group, Virgin Group and Dreamers VC participating; Printify later said the round closed at $50 million including angel investors. When the Printful merger was announced in November 2024, Printify was reported to generate about $103 million in annual revenue. Merger terms and the combined company's valuation were not disclosed.
Revenue and profit by year
Flipkart
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$9.6B | ~-$601.9M | -6.3% | +17.4% | Source |
| FY2024 | ~$8.2B | ~-$492.8M | -6.0% | +26.1% | Source |
| FY2023 | ~$6.5B | — | — | — | Source |
Printify
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2024 (unaudited) | $103M | — | — | — | Source |
| FY2023 (unaudited) | $96.7M | — | — | — | Source |
| FY2022 (unaudited) | $78.5M | — | — | — | Source |
Where the revenue comes from
Flipkart
- Marketplace (Flipkart Internet)
Not formally reported
Commissions, fixed fees, shipping and fulfilment charges from third-party sellers, plus advertising fees for sponsored listings: about $2.38 billion (INR 20,493 crore) in FY2025, up 14%.
- Flipkart India (B2B Goods)
Not formally reported
Consolidated revenue from operations of about $9.6 billion (INR 82,787 crore) in FY2025, mostly from selling goods business-to-business, including supplying sellers and kirana stores.
- Group Businesses
Not formally reported
Myntra (fashion and beauty), Ekart (logistics), Cleartrip (travel commissions) and Shopsy (low-price social commerce).
Printify
- Product base-price margin
Not disclosed
Spread between merchant base price and print provider cost.
- Printify Premium and Enterprise subscriptions
Not disclosed
Monthly or annual plans that lower product base prices.
Business model and strategy
Flipkart
How it makes money
Flipkart makes money from several linked businesses. 1. Marketplace (Flipkart Internet Pvt Ltd): third-party sellers list products on Flipkart and pay commissions, fixed fees, shipping and fulfilment charges, plus advertising fees for sponsored listings. Indian FDI rules bar foreign-owned marketplaces from holding inventory for sale to consumers, so the marketplace earns service income rather than product revenue;
Growth strategy
Flipkart's growth plan rests on three bets. First, value commerce: Shopsy targets price-sensitive shoppers in Tier-2 and Tier-3 towns against Meesho. Second, quick commerce: Flipkart Minutes, launched in August 2024, is expanding its dark-store network to compete with Blinkit, Swiggy Instamart, Zepto and Amazon Now.
Competitive advantage
Flipkart's edge comes from its own logistics network (Ekart), close knowledge of Indian shoppers, and leadership in smartphones and fashion. It built delivery in-house when third-party couriers were unreliable, owns Myntra in fashion, and uses exclusive phone launches and bank-backed no-cost EMIs to drive high-value electronics sales. Walmart's ownership gives it deep funding and global sourcing.
Printify
How it makes money
Printify runs an asset-light marketplace. Merchants pick a blank product from a catalog of 900+ items, add a design and publish it to their store. When a shopper buys, the merchant pays Printify the product base price plus shipping, and Printify sends the order to a print provider in its network.
Growth strategy
Printify grows by adding sales channels (Shopify, Etsy, WooCommerce, eBay, TikTok Shop and others), widening its catalog and provider network, and selling Premium and Enterprise plans to high-volume sellers. Its quality programme relies on provider ratings and automated order routing, including Printify Choice, which selects a provider for the merchant.
Competitive advantage
Printify's edge is choice and price. Because it does not own factories, it can list several providers for the same product and let merchants compare base price, location, production time and ratings. That model supports one of the widest catalogs in print-on-demand and typically lower base costs than vertically integrated rivals.
Questions about Flipkart vs Printify
Which company has higher revenue — Flipkart or Printify?
Flipkart had ~$9.6B (FY2025), while Printify had $103.0M (unaudited) (FY2024). By latest annual revenue, Flipkart is the larger business, with Printify showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
How does revenue per employee compare for Flipkart and Printify?
Flipkart has $213k / employee in revenue per employee, while Printify has $206k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Flipkart and Printify make money?
Flipkart and Printify generate revenue in fundamentally different ways. Flipkart: Flipkart makes money from several linked businesses. Printify: Printify runs an asset-light marketplace.
Is Flipkart bigger than Printify?
By last reported revenue, Flipkart (~$9.6B (FY2025)) is the larger company compared to Printify ($103.0M (unaudited) (FY2024)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Flipkart vs Printify overview