Google DeepMind vs Grammarly: Revenue, Profit and Business Model
Google DeepMind had ~$2B of annual revenue in FY2023. Grammarly had $700M of annual revenue in FY2025.
Latest financial snapshot
Google DeepMind
- Latest annual revenue
- ~$2B (FY2023)
- Net income
- Unavailable here
- Net margin
- —
- Revenue growth
- +22.8% a year, FY2020–FY2023
Grammarly
- Latest annual revenue
- $700M (FY2025)
- Net income
- Unavailable here
- Net margin
- —
- Revenue growth
- —
Financial summary
Google DeepMind
Alphabet does not report Google DeepMind separately. The best public data comes from DeepMind Technologies Limited's UK accounts, which show revenue, mostly R&D fees charged to other Alphabet companies, rising from ~$1.09 billion (£826 million) in 2020 to ~$1.8 billion (£1.365 billion) in 2021, dipping to ~$1.43 billion (£1.081 billion) in 2022 and reaching about $2.02 billion (£1.53 billion) in 2023, with pre-tax profit of ~$196 million (£148.4 million) that year. These numbers measure Alphabet's internal funding of the lab rather than the commercial value of Gemini, which Google earns through Search, subscriptions and Cloud. Google DeepMind operates as a crown jewel subsidiary of Alphabet Inc., heavily driving Google's multi-trillion dollar market capitalization.
Grammarly
Grammarly is private and does not publish audited financial statements. On May 29, 2025, while announcing $1 billion in nondilutive financing from General Catalyst, the company said it had more than $700 million in annual revenue and more than 40 million daily users. The General Catalyst money was structured as capital repaid from revenue generated by the sales and marketing it funds, not as new equity, so the company's last equity valuation is still $13 billion from the November 2021 round led by Baillie Gifford and BlackRock funds. The company was profitable and bootstrapped from 2009 until its first venture round of $110 million in 2017, then raised $90 million in 2019 at a valuation above $1 billion. It has not filed for an IPO.
Revenue and profit by year
Google DeepMind
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2023 | ~$2B | — | — | +41.6% | Source |
| FY2022 | ~$1.4B | — | — | -20.8% | Source |
| FY2021 | ~$1.8B | — | — | +65.3% | Source |
| FY2020 | ~$1.1B | — | — | — | Source |
Grammarly
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $700M | — | — | — | Source |
| FY2024 run-rate | $650M | — | — | — | Source |
| FY2022 run-rate | $500M | — | — | — | Source |
Where the revenue comes from
Google DeepMind
- R&D services to Alphabet companies
Not formally reported
DeepMind Technologies Limited's reported revenue comes mainly from research and development services billed to other Alphabet group companies.
- Gemini in Google products (booked by Google)
Not formally reported
Search ads supported by AI Overviews and AI Mode, Gemini app and Google One AI subscriptions, Workspace, and Gemini APIs on Google Cloud. Alphabet does not disclose how much of this is attributable to Google DeepMind.
Grammarly
- Individual subscriptions
Not disclosed
Monthly or annual Grammarly Pro plans bought by individuals.
- Business and enterprise plans
Not disclosed
Per-seat team, business and enterprise contracts, plus suite plans that include Superhuman Docs, Mail and Go.
- Education licenses
Not disclosed
Institutional plans for schools and universities.
Business model and strategy
Google DeepMind
How it makes money
Google DeepMind does not sell products under its own name. It is a cost center inside Alphabet that builds the models Google monetizes: Gemini powers AI Overviews and AI Mode in Search (supporting ad revenue), the Gemini app and Google One AI subscriptions, Gemini for Workspace, and pay-per-token Gemini APIs on Google AI Studio and Vertex AI in Google Cloud.
Growth strategy
The lab's priority is staying at the frontier with Gemini, including Gemini 3 and the Gemini 4 generation Hassabis mentioned in August 2026, while pushing Flash models and Gemma open models to developers. Under Koray Kavukcuoglu it is more tightly tied to Google's product teams, with Hassabis focusing on AGI strategy and Isomorphic Labs' drug discovery work.
Competitive advantage
Google DeepMind's main edge is the full Google stack around it: in-house TPU chips, Google Cloud, and distribution through Search, Android, YouTube and Workspace. It also has a deep research bench and a record of scientific results, from AlphaGo to the Nobel-winning AlphaFold, that few rivals can match.
Grammarly
How it makes money
Grammarly runs a freemium subscription model. The free browser extension and apps give basic spelling and grammar fixes and pull in tens of millions of users.
Growth strategy
Grammarly's strategy since 2023 has been to move from correcting text to doing work for the user. It launched GrammarlyGO generative features in 2023. It agreed to acquire Coda in December 2024 and made Coda co-founder Shishir Mehrotra CEO.
Competitive advantage
Grammarly's main advantage is distribution. It runs inside more than 1 million apps and websites through one extension, so users get suggestions in Gmail, Slack, Google Docs, Word or a CRM without copying text into a chatbot. That reach, which the company calls its in-app 'rails', is what Superhuman Go now uses to deliver its own and partner AI agents.
Questions about Google DeepMind vs Grammarly
Which company has higher revenue — Google DeepMind or Grammarly Inc.?
Google DeepMind had ~$2B (FY2023), while Grammarly Inc. had $700.0M (FY2025). By latest annual revenue, Google DeepMind is the larger business, with Grammarly Inc. showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
How does revenue per employee compare for Google DeepMind and Grammarly Inc.?
Grammarly Inc. generates $700k / employee in revenue per employee. A comparable figure for Google DeepMind requires matching employee and revenue data from the same reporting period.
How do Google DeepMind and Grammarly Inc. make money?
Google DeepMind and Grammarly Inc. generate revenue in fundamentally different ways. Google DeepMind: Google DeepMind does not sell products under its own name. Grammarly Inc.: Grammarly runs a freemium subscription model.
Is Google DeepMind bigger than Grammarly Inc.?
By last reported revenue, Google DeepMind (~$2B (FY2023)) is the larger company compared to Grammarly Inc. ($700.0M (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Google DeepMind vs Grammarly overview