Deel vs Rippling: Revenue, Profit and Business Model
Deel reported $1.5B of revenue in FY2026 and — of net income. Rippling reported $1B of revenue in FY2026 and — of net income.
Latest financial snapshot
Financial summary
Deel
Deel is private and does not publish audited financials, but it discloses ARR milestones. ARR rose from about $57 million at the end of 2021 to $295 million at the end of 2022 (TechCrunch), $800 million by December 2024, more than $1 billion by June 2025, and more than $1.5 billion in the first half of 2026. Deel says it recorded its first $100 million revenue month in September 2025 and describes itself as profitable, without disclosing margins. Funding includes a $425 million Series D at $5.5 billion (October 2021), a $12 billion valuation in May 2022, a $12.6 billion secondary sale in early 2025, and a $300 million Series E at $17.3 billion (October 2025) led by Ribbit Capital with Andreessen Horowitz and Coatue. In November 2025 it hired former Intuit executive Joe Kauffman as CFO, a move widely read as IPO preparation.
Rippling
Rippling is private and does not publish audited financials. Sacra estimates annualized revenue of about $850 million at the end of 2025 and $1 billion by March 2026. CNBC reported that Rippling crossed $1 billion in ARR in 2025. In April 2026 Parker Conrad said revenue was growing 78% year over year, and that growth had sped up for three straight quarters. Rippling has raised about $1.8 billion in equity, most recently a $450 million Series G in May 2025 at a $16.8 billion valuation, along with a $200 million employee tender offer.
Revenue and profit by year
Deel
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $1.5B | — | 0.0% | +50.0% | Source |
| FY2025 | $1B | — | 0.0% | +25.0% | Source |
| FY2024 | $800M | — | 0.0% | — | Source |
| FY2022 | $295M | — | 0.0% | +417.5% | Source |
| FY2021 | $57M | — | 0.0% | — | Source |
Rippling
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $1B | — | 0.0% | +17.6% | Source |
| FY2025 | $850M | — | 0.0% | — | Source |
Where the revenue comes from
Deel
- Employer of Record (EOR) fees
Not disclosed
Monthly per-employee fees (list price from $599) for employing staff abroad through Deel's local entities.
- Contractor management subscriptions
Not disclosed
Monthly per-contractor fees (from $49) for contracts, compliance, and payouts; Deel Shield is priced on top.
- Global Payroll and HR modules
Not disclosed
Per-employee fees for payroll on clients' own entities, plus paid HR, immigration, and PEO services.
- Deel IT, payouts, and FX
Not disclosed
Equipment provisioning fees and income from currency conversion and worker payout products such as the Deel Card.
Rippling
- HR and payroll subscriptions
Per-employee monthly fees for payroll, benefits administration, time tracking and recruiting.
- IT subscriptions
Fees for app provisioning, single sign-on, password management and device management.
- Finance and global products
Spend management, bill pay, card interchange, plus employer-of-record and global payroll fees.
Business model and strategy
Deel
How it makes money
Deel sells recurring, per-worker services. When a company wants to hire someone in a country where it has no legal entity, Deel's local entity becomes the Employer of Record: it signs the employment contract, runs payroll, withholds taxes, and provides statutory benefits, while the client directs the work and pays Deel one invoice.
Growth strategy
Deel is expanding from international hiring into running payroll and HR for a company's whole workforce. Levers include Global Payroll for clients' own entities (strengthened by buying Safeguard Global's enterprise payroll business in March 2025), domestic US payroll and PEO services, a free HRIS that pulls in small and mid-size companies, and acquisitions;
Competitive advantage
Deel's advantage is owned coverage plus product breadth. It operates its own entities and payroll capability in most of the countries it serves, so it can onboard workers quickly and control compliance instead of relaying work to local partners.
Rippling
How it makes money
Rippling sells subscription software, mostly priced per employee per month. Customers start with a core platform (the employee record, org chart and permissions) and add modules: payroll, benefits, time tracking and recruiting in HR; app provisioning, single sign-on and device management in IT; corporate cards, expenses and bill pay in finance; and employer-of-record and global payroll for staff abroad.
Growth strategy
Rippling grows by adding products to the same platform and selling them to existing customers, a strategy Conrad calls the 'compound startup'. Its current focus is on Rippling AI, which turns plain-language requests into actions across HR, IT and finance, on global payroll and employer-of-record services for companies hiring abroad, and on moving upmarket to larger employers.
Competitive advantage
Rippling built its HR, IT and finance products itself instead of buying them, so they all run on one data model. When an employee is hired, promoted or let go, that one change can update payroll, software access, the laptop and the card limit automatically. Competitors that grew through acquisitions or that only do one of these things usually need integrations to do the same work.
Questions about Deel vs Rippling
Which company has higher revenue — Deel, Inc. or Rippling (People Center, Inc.)?
Deel, Inc. reported $1.5B (FY2026), while Rippling (People Center, Inc.) reported $1.0B (FY2026). By last reported revenue, Deel, Inc. is the larger business, with Rippling (People Center, Inc.) reporting a smaller revenue base.
Which is more financially efficient — Deel, Inc. or Rippling (People Center, Inc.)?
Deel, Inc. generates $156k / employee in revenue per employee. A comparable figure for Rippling (People Center, Inc.) requires matching employee and revenue data from the same reporting period.
How do Deel, Inc. and Rippling (People Center, Inc.) make money?
Deel, Inc. and Rippling (People Center, Inc.) generate revenue in fundamentally different ways. Deel, Inc.: Deel sells recurring, per-worker services. Rippling (People Center, Inc.): Rippling sells subscription software, mostly priced per employee per month.
Is Deel, Inc. bigger than Rippling (People Center, Inc.)?
By last reported revenue, Deel, Inc. ($1.5B (FY2026)) is the larger company compared to Rippling (People Center, Inc.) ($1.0B (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Deel vs Rippling overview