Coca-Cola vs SpaceX: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Coca-Cola and SpaceX side by side

1. 1892Coca-Cola

   The Coca-Cola Company Founded

   Asa Griggs Candler incorporated The Coca-Cola Company in Atlanta in 1892 after acquiring rights connected to John Pemberton's original formula.

2. 1899Coca-Cola

   National Bottling Rights Granted

   In 1899, Benjamin F. Thomas and Joseph B. Whitehead secured rights to bottle Coca-Cola across much of the United States. The deal looked less important than the fountain business at first, but it became the foundation of Coca-Cola's physical reach.

3. 1915Coca-Cola

   Contour Bottle Introduced

   Coca-Cola introduced the contour bottle design in 1915 to make the product recognizable and harder to imitate. At a time when copycat colas were common, the bottle gave consumers a visual and tactile cue that they were buying the real product.

4. 1919Coca-Cola

   Company Sold for $25 Million

   In 1919, the Candler family sold Coca-Cola to a group of investors led by Ernest Woodruff for $25 million. The transaction signaled that Coca-Cola had become a valuable national business rather than a regional success.

5. 1928Coca-Cola

   Olympic Sponsorship Begins

   Coca-Cola began its Olympic sponsorship in 1928, linking the brand to international sport and public celebration. The partnership mattered because it gave Coca-Cola a platform that crossed language and national boundaries.

6. 1985Coca-Cola

   New Coke Reversal

   Coca-Cola introduced New Coke in 1985 after taste tests suggested a sweeter formula could compete more effectively with Pepsi. Consumers rejected the change because the original product had emotional and cultural value beyond flavor.

7. 2002SpaceX

   SpaceX is founded

   Elon Musk founded Space Exploration Technologies Corp. to reduce launch costs and make Mars settlement technically possible.

8. 2008Coca-Cola

   Muhtar Kent Becomes CEO

   Muhtar Kent became CEO in 2008 during a period when emerging markets, bottler alignment, and category diversification were becoming more important.

9. 2008SpaceX

   Falcon 1 reaches orbit

   Falcon 1 became the first privately developed liquid-fuel rocket to reach orbit, rescuing SpaceX after three failed attempts.

10. 2009Coca-Cola

    Freestyle Fountain System Unveiled

    Coca-Cola unveiled Freestyle in 2009, giving foodservice customers a fountain dispenser with more than 100 beverage choices.

11. 2012SpaceX

    Dragon reaches the ISS

    Dragon became the first private spacecraft to dock with the International Space Station, proving SpaceX could serve NASA cargo missions.

12. 2015SpaceX

    Falcon 9 booster landing

    SpaceX landed an orbital-class booster, establishing the technical base for reusable launch economics.

13. 2017Coca-Cola

    Topo Chico Joins the Portfolio

    Coca-Cola acquired Topo Chico in 2017, adding a premium sparkling mineral water brand sourced from Cerro del Topo Chico in northern Mexico.

14. 2017Coca-Cola

    James Quincey Becomes CEO

    James Quincey became CEO in 2017 and accelerated the push toward a total beverage strategy. He emphasized revenue growth management, zero-sugar products, refranchising discipline, and fewer but stronger brands.

15. 2017SpaceX

    Orbital booster reflight

    SpaceX reflown an orbital-class booster, pushing reuse from demonstration into operating model.

16. 2019Coca-Cola

    Costa Coffee Acquisition

    Coca-Cola completed the Costa Coffee acquisition in 2019, adding a coffee platform with retail stores, Costa Express vending, for-home formats, and ready-to-drink potential.

17. 2020SpaceX

    Crew Dragon carries astronauts

    SpaceX became the first private company to carry astronauts to orbit, restoring U.S. crew launch capability.

18. 2021Coca-Cola

    BodyArmor Full Acquisition

    Coca-Cola acquired full control of BodyArmor in 2021 in a transaction valued at about $5.6 billion for the remaining stake. The deal deepened Coca-Cola's position in sports drinks, a category long led by PepsiCo's Gatorade.

19. 2021SpaceX

    Acquired Swarm Technologies

    SpaceX acquired Swarm Technologies.

20. 2023Coca-Cola

    $45.8B Revenue

    In FY2023, Coca-Cola reported $45.8 billion in revenue, continuing its recovery from the pandemic-era decline in away-from-home channels.

21. 2023SpaceX

    Starship flight testing begins

    SpaceX conducted the first integrated Starship flight test, starting the high-risk development cycle for its next launch system.

22. 2024Coca-Cola

    $47.1B Revenue

    In FY2024, Coca-Cola reported $47.1 billion in revenue, with organic performance supported heavily by price/mix and concentrate sales timing.

23. 2025Coca-Cola

    $47.9B Revenue and 65,900 Employees

    In FY2025, Coca-Cola reported $47.9 billion in revenue and $13.1 billion in net income. Its 2025 Form 10-K listed about 65,900 company employees at year-end, down from about 69,700 in 2024 because of divestiture activity.

24. 2025SpaceX

    FY2025 revenue reaches $18.674B

    SpaceX reported $18.674B in FY2025 revenue and a $4.937B net loss in its 2026 prospectus.

25. 2026SpaceX

    Prospectus lists SPCX and Starlink scale

    The 2026 prospectus described a Nasdaq listing under SPCX and about 10.3M Starlink subscribers as of March 31, 2026.

Acquisitions

Questions about Coca-Cola vs SpaceX