Coca-Cola vs Meta: Founders, CEOs and History
Coca-Cola was founded in 1892 by Asa Griggs Candler, John Stith Pemberton and is led by Henrique Braun. Meta was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum and is led by Mark Zuckerberg.
Company facts
Founders
Coca-Cola
Asa Griggs Candler
The founding of Coca-Cola is a historic and ironic story of a struggling pharmacist seeking a cure for his own pain, combined with the effective, aggressive marketing of a man who recognized the potential of the brand. The beverage was invented in 1886 by Dr.
John Stith Pemberton
John Pemberton is best understood as the inventor of Coca-Cola rather than the builder of The Coca-Cola Company. He created the original syrup in 1886, and the first servings reportedly averaged only about nine per day at Jacob's Pharmacy.
Meta
Mark Zuckerberg
Meta possesses arguably the most scrutinized, polarizing, and dramatized founding story of the 21st century, rooted entirely in the exclusive, intensely competitive dormitory culture of Harvard University and driven by an effective, socially awkward computer p…
Eduardo Saverin
Eduardo Saverin was a Facebook co-founder and the company's first chief financial officer, but his long-term story diverged sharply from the company he helped start.
Andrew McCollum
Andrew McCollum co-founded Facebook but left the company relatively early compared with Zuckerberg and Moskovitz. After Facebook, he continued in technology and entrepreneurship, including work connected to education and startup leadership.
Dustin Moskovitz
Dustin Moskovitz co-founded Facebook and served as a key early technical and operational leader before leaving in 2008 to co-found Asana.
Chris Hughes
Chris Hughes co-founded Facebook and later became known for his work in media, politics, and public policy after leaving the company.
CEOs and their tenures
Coca-Cola
- Robert W. Woodruff1923–1954
President and Chairman (CEO)
As President and Chairman, Robert W. Woodruff guided The Coca-Cola Company
Source - Roberto Goizueta1981–1997
CEO
As CEO, Roberto Goizueta guided The Coca-Cola Company
Source - Neville Isdell2004–2008
CEO
As CEO, Neville Isdell guided The Coca-Cola Company
Source - Muhtar Kent2008–2017
CEO
As CEO, Muhtar Kent guided The Coca-Cola Company
Source - James Quincey2017–2026
CEO
As CEO, James Quincey guided The Coca-Cola Company
Source - Henrique Braun2026–present
Chief Executive Officer
He played a pivotal role in driving volume growth and implementing revenue growth management (RGM) strategies across emerging markets, significantly boosting international margins.
Source
Meta
- Mark Zuckerberg2004–present
Founder, Chairman and CEO
Zuckerberg sets product and capital priorities and controls the majority of shareholder voting power through Class B shares.
Source - Eduardo Saverin2004–2005
Co-Founder
Eduardo Saverin co-founded Facebook with Mark Zuckerberg while at Harvard in 2004, providing the initial seed funding and serving as the company's first CFO and business manager.
Source
Timeline: Coca-Cola and Meta side by side
1892Coca-Cola
The Coca-Cola Company Founded
Asa Griggs Candler incorporated The Coca-Cola Company in Atlanta in 1892 after acquiring rights connected to John Pemberton's original formula.
1899Coca-Cola
National Bottling Rights Granted
In 1899, Benjamin F. Thomas and Joseph B. Whitehead secured rights to bottle Coca-Cola across much of the United States. The deal looked less important than the fountain business at first, but it became the foundation of Coca-Cola's physical reach.
1915Coca-Cola
Contour Bottle Introduced
Coca-Cola introduced the contour bottle design in 1915 to make the product recognizable and harder to imitate. At a time when copycat colas were common, the bottle gave consumers a visual and tactile cue that they were buying the real product.
1919Coca-Cola
Company Sold for $25 Million
In 1919, the Candler family sold Coca-Cola to a group of investors led by Ernest Woodruff for $25 million. The transaction signaled that Coca-Cola had become a valuable national business rather than a regional success.
1928Coca-Cola
Olympic Sponsorship Begins
Coca-Cola began its Olympic sponsorship in 1928, linking the brand to international sport and public celebration. The partnership mattered because it gave Coca-Cola a platform that crossed language and national boundaries.
1985Coca-Cola
New Coke Reversal
Coca-Cola introduced New Coke in 1985 after taste tests suggested a sweeter formula could compete more effectively with Pepsi. Consumers rejected the change because the original product had emotional and cultural value beyond flavor.
2004Meta
Facebook launches at Harvard
Facebook launched on February 4, 2004, as a real-name student network. The product mattered because it made identity, campus trust and friend connections the core of the service before the company became a public social platform.
2007Meta
Ad platform becomes the business model
Facebook's advertising products turned user attention into a scalable commercial system. The shift mattered because the company could keep the consumer product free while charging marketers for measurable reach, targeting and conversion tools.
2008Coca-Cola
Muhtar Kent Becomes CEO
Muhtar Kent became CEO in 2008 during a period when emerging markets, bottler alignment, and category diversification were becoming more important.
2009Coca-Cola
Freestyle Fountain System Unveiled
Coca-Cola unveiled Freestyle in 2009, giving foodservice customers a fountain dispenser with more than 100 beverage choices.
2012Meta
Instagram acquisition
Facebook agreed to acquire Instagram for about $1 billion in cash and stock. The deal mattered because Instagram was mobile-native at a moment when Facebook needed to prove it could survive the smartphone shift.
2012Meta
Facebook IPO
Facebook completed its initial public offering in May 2012, raising about $16 billion.
2014Meta
WhatsApp acquisition
Facebook announced a deal to acquire WhatsApp, adding a large private messaging network to a company still known mainly for public feeds.
2014Meta
Oculus acquisition
Facebook agreed to acquire Oculus VR for about $2 billion. The deal mattered because it gave the company a hardware and immersive-computing bet years before the Meta rebrand.
2017Coca-Cola
Topo Chico Joins the Portfolio
Coca-Cola acquired Topo Chico in 2017, adding a premium sparkling mineral water brand sourced from Cerro del Topo Chico in northern Mexico.
2017Coca-Cola
James Quincey Becomes CEO
James Quincey became CEO in 2017 and accelerated the push toward a total beverage strategy. He emphasized revenue growth management, zero-sugar products, refranchising discipline, and fewer but stronger brands.
2019Coca-Cola
Costa Coffee Acquisition
Coca-Cola completed the Costa Coffee acquisition in 2019, adding a coffee platform with retail stores, Costa Express vending, for-home formats, and ready-to-drink potential.
2021Coca-Cola
BodyArmor Full Acquisition
Coca-Cola acquired full control of BodyArmor in 2021 in a transaction valued at about $5.6 billion for the remaining stake. The deal deepened Coca-Cola's position in sports drinks, a category long led by PepsiCo's Gatorade.
2021Meta
Facebook becomes Meta
Facebook changed its corporate name to Meta in 2021 to bring its apps and technologies under a new company brand.
2023Coca-Cola
$45.8B Revenue
In FY2023, Coca-Cola reported $45.8 billion in revenue, continuing its recovery from the pandemic-era decline in away-from-home channels.
2023Meta
Threads launch
Meta launched Threads in July 2023 and said the app passed 100 million sign-ups in its first five days. The launch mattered because Instagram distribution gave Meta a fast entry into real-time text conversation.
2024Coca-Cola
$47.1B Revenue
In FY2024, Coca-Cola reported $47.1 billion in revenue, with organic performance supported heavily by price/mix and concentrate sales timing.
2024Meta
$164.501B revenue
Meta reported $164.501 billion in FY2024 revenue and $62.360 billion in net income. The year mattered because AI-powered ad tools, Reels monetization and expense discipline restored confidence after the 2022 slowdown.
2025Coca-Cola
$47.9B Revenue and 65,900 Employees
In FY2025, Coca-Cola reported $47.9 billion in revenue and $13.1 billion in net income. Its 2025 Form 10-K listed about 65,900 company employees at year-end, down from about 69,700 in 2024 because of divestiture activity.
2025Meta
$200.966B Revenue
Meta reported $200.966B in FY2025 revenue, $60.458B in net income, $83.276B in income from operations, and 78,865 employees at year-end.
2026Meta
Q2 2026 revenue up 28%
Meta reported Q2 2026 revenue of $60.80B, up 28%, and net income of $15.85B, down 14%, after $2.40B of legal charges and $1.18B of severance from a May 2026 headcount reduction. It narrowed 2026 capex guidance to $130-145B.
Acquisitions
Coca-Cola
- BodyArmor2021$5.6B
- Fairlife2020Undisclosed
- Costa Coffee2019$5.1B
- Topo Chico2017$220M
- Innocent Drinks2013$320M
Meta
- Kustomer2022$1B
- CTRL-labs2019$500M
- WhatsApp2014$19B
- Oculus VR2014$2B
- Instagram2012$1B
Questions about Coca-Cola vs Meta
Who is the CEO of The Coca-Cola Company and Meta Platforms, Inc.?
The Coca-Cola Company is led by Henrique Braun and Meta Platforms, Inc. is led by Mark Zuckerberg. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was The Coca-Cola Company founded vs Meta Platforms, Inc.?
The Coca-Cola Company was founded in 1892 — 112 years before Meta Platforms, Inc., which was founded in 2004. The Coca-Cola Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Meta Platforms, Inc..
How many employees does The Coca-Cola Company have compared to Meta Platforms, Inc.?
The Coca-Cola Company employs approximately 65,900 people, while Meta Platforms, Inc. employs approximately 75,472. Meta Platforms, Inc. has the larger workforce at 75,472 employees, compared to The Coca-Cola Company's 65,900. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are The Coca-Cola Company and Meta Platforms, Inc. headquartered?
Both The Coca-Cola Company and Meta Platforms, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded The Coca-Cola Company and Meta Platforms, Inc.?
The Coca-Cola Company was founded by Asa Griggs Candler, John Stith Pemberton. Meta Platforms, Inc. was founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
Which company has a longer operating history — The Coca-Cola Company or Meta Platforms, Inc.?
The Coca-Cola Company has been operating for approximately 134 years, making it the more established of the two companies. Meta Platforms, Inc. has been in operation for around 22 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Coca-Cola vs Meta overview