Coca-Cola vs Mastercard: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Coca-Cola and Mastercard side by side

1. 1892Coca-Cola

   The Coca-Cola Company Founded

   Asa Griggs Candler incorporated The Coca-Cola Company in Atlanta in 1892 after acquiring rights connected to John Pemberton's original formula.

2. 1899Coca-Cola

   National Bottling Rights Granted

   In 1899, Benjamin F. Thomas and Joseph B. Whitehead secured rights to bottle Coca-Cola across much of the United States. The deal looked less important than the fountain business at first, but it became the foundation of Coca-Cola's physical reach.

3. 1915Coca-Cola

   Contour Bottle Introduced

   Coca-Cola introduced the contour bottle design in 1915 to make the product recognizable and harder to imitate. At a time when copycat colas were common, the bottle gave consumers a visual and tactile cue that they were buying the real product.

4. 1919Coca-Cola

   Company Sold for $25 Million

   In 1919, the Candler family sold Coca-Cola to a group of investors led by Ernest Woodruff for $25 million. The transaction signaled that Coca-Cola had become a valuable national business rather than a regional success.

5. 1928Coca-Cola

   Olympic Sponsorship Begins

   Coca-Cola began its Olympic sponsorship in 1928, linking the brand to international sport and public celebration. The partnership mattered because it gave Coca-Cola a platform that crossed language and national boundaries.

6. 1966Mastercard

   Interbank Card Association Takes Shape

   A group of U.S. Banks formed the Interbank Card Association to make card acceptance work across institutions rather than inside isolated bank programs.

7. 1968Mastercard

   Master Charge Brand Adopted

   The association adopted the Master Charge name and interlocking-circle design to give member banks a stronger shared identity. A common brand made the network easier for merchants and consumers to recognize as acceptance expanded beyond local bank programs.

8. 1979Mastercard

   Master Charge Becomes MasterCard

   The network changed its name from Master Charge to MasterCard as it became more international. The rebrand simplified recognition and helped the company present itself as a global acceptance network rather than a domestic bank-card association.

9. 1985Coca-Cola

   New Coke Reversal

   Coca-Cola introduced New Coke in 1985 after taste tests suggested a sweeter formula could compete more effectively with Pepsi. Consumers rejected the change because the original product had emotional and cultural value beyond flavor.

10. 2002Mastercard

    Europay Merger and Corporate Conversion

    MasterCard merged with Europay International and converted from a membership association into a private share corporation. That structure prepared the company for public-market ownership and a more independent investment agenda.

11. 2006Mastercard

    Initial Public Offering on the NYSE

    MasterCard priced its initial public offering at $39 per share and listed on the New York Stock Exchange under the symbol MA.

12. 2008Coca-Cola

    Muhtar Kent Becomes CEO

    Muhtar Kent became CEO in 2008 during a period when emerging markets, bottler alignment, and category diversification were becoming more important.

13. 2009Coca-Cola

    Freestyle Fountain System Unveiled

    Coca-Cola unveiled Freestyle in 2009, giving foodservice customers a fountain dispenser with more than 100 beverage choices.

14. 2017Coca-Cola

    Topo Chico Joins the Portfolio

    Coca-Cola acquired Topo Chico in 2017, adding a premium sparkling mineral water brand sourced from Cerro del Topo Chico in northern Mexico.

15. 2017Coca-Cola

    James Quincey Becomes CEO

    James Quincey became CEO in 2017 and accelerated the push toward a total beverage strategy. He emphasized revenue growth management, zero-sugar products, refranchising discipline, and fewer but stronger brands.

16. 2017Mastercard

    Vocalink Expands Real-Time Payments

    Mastercard completed its Vocalink acquisition after announcing a deal for 92.4 percent of the U.K. Payments infrastructure company for about $920 million.

17. 2019Coca-Cola

    Costa Coffee Acquisition

    Coca-Cola completed the Costa Coffee acquisition in 2019, adding a coffee platform with retail stores, Costa Express vending, for-home formats, and ready-to-drink potential.

18. 2020Mastercard

    Finicity Strengthens Open Banking

    Mastercard completed the acquisition of Finicity, a North American financial data and open banking platform. The deal added consumer-permissioned data connectivity for lending, account verification, personal finance, and account-based payment use cases.

19. 2021Coca-Cola

    BodyArmor Full Acquisition

    Coca-Cola acquired full control of BodyArmor in 2021 in a transaction valued at about $5.6 billion for the remaining stake. The deal deepened Coca-Cola's position in sports drinks, a category long led by PepsiCo's Gatorade.

20. 2021Mastercard

    Michael Miebach Becomes CEO

    Michael Miebach became chief executive officer on January 1, 2021 after serving as chief product officer and president.

21. 2021Mastercard

    Nets Account-to-Account Business Closes

    Mastercard completed the acquisition of the majority of Nets' Corporate Services business, adding clearing and settlement instant payment infrastructure, bill payment, and e-invoicing capabilities.

22. 2023Coca-Cola

    $45.8B Revenue

    In FY2023, Coca-Cola reported $45.8 billion in revenue, continuing its recovery from the pandemic-era decline in away-from-home channels.

23. 2024Coca-Cola

    $47.1B Revenue

    In FY2024, Coca-Cola reported $47.1 billion in revenue, with organic performance supported heavily by price/mix and concentrate sales timing.

24. 2024Mastercard

    Recorded Future Adds Threat Intelligence

    Mastercard completed the acquisition of Recorded Future, adding AI-enabled threat intelligence to its cybersecurity, identity, and real-time fraud scoring services.

25. 2025Coca-Cola

    $47.9B Revenue and 65,900 Employees

    In FY2025, Coca-Cola reported $47.9 billion in revenue and $13.1 billion in net income. Its 2025 Form 10-K listed about 65,900 company employees at year-end, down from about 69,700 in 2024 because of divestiture activity.

26. 2025Mastercard

    $32.8B FY2025 Net Revenue

    Mastercard reported $32.791 billion in FY2025 net revenue and $14.968 billion in net income.

27. 2026Mastercard

    BVNK Adds Stablecoin Infrastructure

    Mastercard closed its acquisition of stablecoin infrastructure firm BVNK on August 3, 2026, for up to $1.8 billion including contingent payments. The deal extends the company's network to on-chain payments alongside cards and bank transfers.

Acquisitions

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