ClickUp vs Miro: Revenue, Profit and Business Model
A full-year revenue figure is unavailable here for ClickUp. A full-year revenue figure is unavailable here for Miro.
Latest financial snapshot
Financial summary
ClickUp
ClickUp is private and does not publish audited financials, so revenue, profit and margins are not public. The figures it has disclosed are growth metrics: in September 2025 it announced it had surpassed $300 million in ARR, more than 20 million users and 400% growth in AI sales, and in February 2026 it framed new executive hires as preparation for a path to $1 billion-plus ARR. Total disclosed equity funding is roughly $535 million: a $35 million Series A (June 2020), a $100 million Series B at a valuation above $1 billion (December 2020) and a $400 million Series C at about $4 billion (October 2021) co-led by Andreessen Horowitz and Tiger Global. Cost discipline has become a theme since then, with about 10% of staff cut in July 2023 and 22% in May 2026.
Miro
Miro is private and does not publish financial statements, so the most reliable figures come from deal disclosures. It raised $25 million in a 2018 Series A led by Accel, $50 million in a 2020 Series B led by ICONIQ Growth, and $400 million in a January 2022 Series C led by ICONIQ Growth at a $17.5 billion valuation. When Bending Spoons agreed to buy it on September 10, 2026, it said Miro had grown to around $600 million in ARR. The $1.355 billion enterprise value (about 2.3 times ARR, per Forbes) plus Miro's net cash implies an equity value of about $1.79 billion. Certain Miro shareholders agreed to reinvest $295 million of their proceeds in new Bending Spoons equity.
Revenue and profit by year
ClickUp
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 run-rate | $300M | — | — | — | Source |
| FY2022 run-rate | $150M | — | — | — | Source |
| FY2020 run-rate | $20M | — | — | — | Source |
Miro
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 run-rate | $600M | — | — | — | Source |
| FY2024 run-rate | $665M | — | — | — | Source |
| FY2022 run-rate | $420M | — | — | — | Source |
Where the revenue comes from
ClickUp
- Paid team plans
Not formally reported
Teams pay for more storage, AI tools and complex automations. Individuals and small teams can use ClickUp free.
- Enterprise licences
Not formally reported
The sales team converts team use into company-wide licences. ClickUp said in September 2025 that it had passed $300 million in ARR.
Miro
- Business & Enterprise Subscriptions
~90% of ARR
Per-seat Business plans and annual Enterprise contracts with security, admin, data residency and support; nearly 90% of Miro's roughly $600M ARR in 2026.
- Starter & Self-Serve Team Plans
~10% of ARR (balance)
Monthly or annual card-paid subscriptions for small teams upgrading from the free plan.
Business model and strategy
ClickUp
How it makes money
ClickUp uses a freemium, product-led model. Individuals and small teams can use it free, which spreads it inside larger companies. A team that wants more storage, AI tools or complex automations has to pay. ClickUp's sales team then works to turn that team's use into a company-wide enterprise licence, which brings in recurring revenue.
Growth strategy
ClickUp's growth plan centres on AI. ClickUp Brain is sold as a paid add-on, and the company reported 400% growth in AI sales in 2025. It then bought Qatalog (enterprise search and AI agents, November 2025) and Codegen (autonomous coding agents, December 2025), whose founder Jay Hack became ClickUp's Head of AI, to build 'Super Agents' that complete work inside the workspace rather than just track it.
Competitive advantage
ClickUp's advantage is flexibility and breadth of features. A team can set it up as a simple to-do list, a Kanban board or a database-style spreadsheet. That lets one tool replace several used by different departments, which saves on software subscriptions and keeps a company's work in one place.
Miro
How it makes money
Miro makes money from software subscriptions. Anyone can use a free plan with a limited number of editable boards; teams then pay per member for Starter and Business plans, and large organizations sign annual Enterprise contracts that add security controls, admin tools, data residency and support.
Growth strategy
After pandemic-era growth slowed, Miro focused on enterprise accounts, cost discipline and AI. It cut about 7% of staff (119 people) in January 2023 and about 275 roles in late 2024, repositioned itself as an 'AI Innovation Workspace', and pushed AI features such as AI-generated diagrams, summaries and canvas-based workflows.
Competitive advantage
Miro's edge is breadth of adoption and workflow depth. Because it is used across product, engineering, design, consulting and operations teams rather than one department, it tends to become the shared canvas for workshops, agile planning and diagramming.
Questions about ClickUp vs Miro
How do ClickUp and Miro (RealtimeBoard Inc.) make money?
ClickUp and Miro (RealtimeBoard Inc.) generate revenue in fundamentally different ways. ClickUp: ClickUp uses a freemium, product-led model. Miro (RealtimeBoard Inc.): Miro makes money from software subscriptions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the ClickUp vs Miro overview