Carta vs Fiserv: Revenue, Profit and Business Model
Carta had $442M (unaudited) of annual revenue in FY2024. Fiserv had $21.2B of annual revenue in FY2025 and $3.5B of net income.
Latest financial snapshot
Financial summary
Carta
Carta does not publish audited financials. Henry Ward has said the company was approaching $500 million in annual recurring revenue in 2025. Sacra estimates revenue of about $373 million in 2023, $442 million in 2024 (+19%), and $515 million in 2025 (+16.5%), with growth slowing after the end of zero-rate venture funding. Carta raised its last primary round, a $500 million Series G led by Silver Lake and Lightspeed, at a $7.4 billion valuation in August 2021; a January 2022 employee secondary sale reportedly priced it at $8.5 billion. Total equity funding is roughly $1 billion.
Fiserv
Fiserv's revenue climbed from $5.8 billion in 2018 to $10.2 billion in 2019 after the First Data deal and reached $21.19 billion in 2025, with GAAP EPS of $6.34. Adjusted revenue was $19.8 billion in 2025 and free cash flow was $4.44 billion. The trajectory then turned: in Q2 2026 GAAP revenue fell 4% to $5.29 billion, GAAP EPS dropped 37% to $1.17 and adjusted EPS fell to $1.84, although free cash flow stayed at $1.1 billion for the quarter. Management now expects 2026 organic revenue between -1% and flat. Fiserv, Inc. is a monumental global provider of financial services technology, commanding a market valuation that frequently exceeds $90 billion.
Revenue and profit by year
Carta
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 run-rate | $515M | — | — | — | Source |
| FY2024 (unaudited) | $442M | — | — | — | Source |
| FY2023 (unaudited) | $373M | — | — | — | Source |
Fiserv
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $21.2B | $3.5B | 16.4% | +3.6% | Source |
| FY2024 | $20.5B | $3.1B | 15.3% | +7.1% | Source |
| FY2023 | $19.1B | $3.1B | 16.1% | +7.6% | Source |
| FY2022 | $17.7B | $2.5B | 14.3% | +9.3% | Source |
| FY2021 | $16.2B | $1.3B | 8.2% | +9.3% | Source |
| FY2020 | $14.9B | $958M | 6.5% | +45.8% | Source |
| FY2019 | $10.2B | $893M | 8.8% | +74.9% | Source |
| FY2018 | $5.8B | $1.2B | 20.4% | +2.2% | Source |
| FY2017 | $5.7B | $1.2B | 21.9% | +3.5% | Source |
| FY2016 | $5.5B | $930M | 16.9% | — | Source |
Where the revenue comes from
Carta
- Cap table and 409A valuation subscriptions
~67% (2023, Sacra estimate)
Annual subscriptions priced by company stage and stakeholder count, plus 409A valuation packages.
- Fund administration and Fund ERP
~27% (2023, Sacra estimate)
Fees tied to fund size and complexity for accounting, tax, reporting, and related software.
- Private equity, private credit, and legal services
~5% (2023, Sacra estimate; growing)
Newer PE and private credit products, plus Carta Law from 2026.
Fiserv
- Merchant Solutions
About half of revenue
Card processing fees, Clover subscriptions and hardware, and enterprise/e-commerce acquiring. Segment GAAP revenue grew 5% in 2025 and fell 1% in Q2 2026.
- Financial Solutions
About half of revenue
Core account processing, digital banking, card issuing and processing, bill pay and Accel debit network fees. Segment GAAP revenue grew 2% in 2025 and fell 8% in Q2 2026.
Business model and strategy
Carta
How it makes money
Carta sells annual software subscriptions plus service fees on both sides of the private market. Companies pay for cap table management, equity plan administration, and 409A valuations, with prices rising as stakeholder counts and funding stages grow.
Growth strategy
Carta grows by selling more products to the firms already on its ledger. The playbook is to take a professional service (409A valuations, fund accounting, legal work), automate it, and tie the output to Carta's system of record. Fund ERP bundles fund administration, fund tax, portfolio valuations, data collection, forecasting, and CRM.
Competitive advantage
Carta's main advantage is its two-sided network. Startups put investors on their Carta cap tables, investors adopt Carta for fund administration, and those funds steer portfolio companies to Carta. As a registered transfer agent holding the legal record of ownership, Carta is also costly to leave: switching means migrating years of grants, vesting schedules, and investor records.
Fiserv
How it makes money
Fiserv earns mostly recurring, volume-based fees from two customer groups. Merchant Solutions charges merchants processing fees on card transactions, plus subscription and hardware revenue from Clover terminals and software, and fees from larger enterprise and e-commerce clients.
Growth strategy
Under the 'One Fiserv' plan launched in late 2025, management is reinvesting in technology, putting Clover at the center of its merchant strategy, adding AI and value-added services for banks, and simplifying the product portfolio.
Competitive advantage
Fiserv's main advantage is switching cost. Moving a bank's core ledger to a new vendor is a multi-year, high-risk project, so core banking clients rarely leave. Fiserv also sits on both sides of many transactions: it processes for card-issuing banks and for the merchants accepting those cards, and many of its bank clients refer local businesses to Clover.
Questions about Carta vs Fiserv
Which company has higher revenue — Carta, Inc. or Fiserv, Inc.?
Carta, Inc. had $442.0M (unaudited) (FY2024), while Fiserv, Inc. had $21.2B (FY2025). By latest annual revenue, Fiserv, Inc. is the larger business, with Carta, Inc. showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Carta, Inc. vs Fiserv, Inc.?
Fiserv, Inc. has a market capitalisation of $25.0B. A public market cap figure for Carta, Inc. was not available (it may be privately held).
How does revenue per employee compare for Carta, Inc. and Fiserv, Inc.?
Carta, Inc. has $233k / employee in revenue per employee, while Fiserv, Inc. has $558k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Carta, Inc. and Fiserv, Inc. make money?
Carta, Inc. and Fiserv, Inc. generate revenue in fundamentally different ways. Carta, Inc.: Carta sells annual software subscriptions plus service fees on both sides of the private market. Fiserv, Inc.: Fiserv earns mostly recurring, volume-based fees from two customer groups.
Is Carta, Inc. bigger than Fiserv, Inc.?
By last reported revenue, Fiserv, Inc. ($21.2B (FY2025)) is the larger company compared to Carta, Inc. ($442.0M (unaudited) (FY2024)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Carta vs Fiserv overview