Canon vs Coca-Cola: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Canon and Coca-Cola side by side

1. 1892Coca-Cola

   The Coca-Cola Company Founded

   Asa Griggs Candler incorporated The Coca-Cola Company in Atlanta in 1892 after acquiring rights connected to John Pemberton's original formula.

2. 1899Coca-Cola

   National Bottling Rights Granted

   In 1899, Benjamin F. Thomas and Joseph B. Whitehead secured rights to bottle Coca-Cola across much of the United States. The deal looked less important than the fountain business at first, but it became the foundation of Coca-Cola's physical reach.

3. 1915Coca-Cola

   Contour Bottle Introduced

   Coca-Cola introduced the contour bottle design in 1915 to make the product recognizable and harder to imitate. At a time when copycat colas were common, the bottle gave consumers a visual and tactile cue that they were buying the real product.

4. 1919Coca-Cola

   Company Sold for $25 Million

   In 1919, the Candler family sold Coca-Cola to a group of investors led by Ernest Woodruff for $25 million. The transaction signaled that Coca-Cola had become a valuable national business rather than a regional success.

5. 1928Coca-Cola

   Olympic Sponsorship Begins

   Coca-Cola began its Olympic sponsorship in 1928, linking the brand to international sport and public celebration. The partnership mattered because it gave Coca-Cola a platform that crossed language and national boundaries.

6. 1933Canon

   Precision Optical Instruments Laboratory opens

   Goro Yoshida, Saburo Uchida and Takeo Maeda open a camera laboratory in a Roppongi apartment in Tokyo to build a Japanese 35mm camera that could rival the Leica.

7. 1934Canon

   Kwanon prototype

   Yoshida builds the Kwanon, Japan's first 35mm focal-plane-shutter camera prototype, named after the Buddhist goddess of mercy. It never goes on sale.

8. 1936Canon

   Hansa Canon goes on sale

   The lab's first commercial camera, the Hansa Canon, uses a Nikkor lens and rangefinder supplied by Nippon Kogaku, the predecessor of Nikon. The 'Canon' trademark had been filed in 1935.

9. 1937Canon

   Precision Optical Industry incorporated

   The business is incorporated on August 10, 1937 as Precision Optical Industry, Co., Ltd. Takeshi Mitarai becomes president in 1942.

10. 1949Canon

    Tokyo Stock Exchange listing

    Canon Camera Co. (renamed in 1947) lists on the Tokyo Stock Exchange when postwar trading resumes, and opens a New York branch in 1955.

11. 1964Canon

    Canola 130 calculator

    Canon moves beyond cameras with the Canola 130 desktop electronic calculator, followed in 1970 by Japan's first plain-paper copier, the NP-1100, and its first semiconductor lithography tool, the PPC-1.

12. 1969Canon

    Renamed Canon Inc.

    Canon Camera Co. changes its name to Canon Inc. to reflect a product range that now spans business machines as well as cameras.

13. 1985Coca-Cola

    New Coke Reversal

    Coca-Cola introduced New Coke in 1985 after taste tests suggested a sweeter formula could compete more effectively with Pepsi. Consumers rejected the change because the original product had emotional and cultural value beyond flavor.

14. 1987Canon

    EOS system launches

    Canon launches the EOS 650 and the all-electronic EF lens mount, the base of its autofocus SLR and later digital SLR lines.

15. 1995Canon

    Fujio Mitarai becomes president

    Fujio Mitarai takes over as president, exits personal computers and other loss-making lines, and in 1996 starts the Excellent Global Corporation Plan.

16. 2003Canon

    Start of No. 1 camera share run

    Canon takes the No. 1 share of the global interchangeable-lens digital camera market, a position it has held every year through 2025.

17. 2008Coca-Cola

    Muhtar Kent Becomes CEO

    Muhtar Kent became CEO in 2008 during a period when emerging markets, bottler alignment, and category diversification were becoming more important.

18. 2009Coca-Cola

    Freestyle Fountain System Unveiled

    Coca-Cola unveiled Freestyle in 2009, giving foodservice customers a fountain dispenser with more than 100 beverage choices.

19. 2016Canon

    Toshiba Medical acquisition

    Canon completes the ¥665.5 billion (about $5.9 billion) purchase of Toshiba Medical Systems in December 2016, later renamed Canon Medical Systems.

20. 2017Coca-Cola

    Topo Chico Joins the Portfolio

    Coca-Cola acquired Topo Chico in 2017, adding a premium sparkling mineral water brand sourced from Cerro del Topo Chico in northern Mexico.

21. 2017Coca-Cola

    James Quincey Becomes CEO

    James Quincey became CEO in 2017 and accelerated the push toward a total beverage strategy. He emphasized revenue growth management, zero-sugar products, refranchising discipline, and fewer but stronger brands.

22. 2018Canon

    EOS R mirrorless system

    Canon launches the full-frame EOS R mirrorless system and RF lens mount.

23. 2019Coca-Cola

    Costa Coffee Acquisition

    Coca-Cola completed the Costa Coffee acquisition in 2019, adding a coffee platform with retail stores, Costa Express vending, for-home formats, and ready-to-drink potential.

24. 2021Coca-Cola

    BodyArmor Full Acquisition

    Coca-Cola acquired full control of BodyArmor in 2021 in a transaction valued at about $5.6 billion for the remaining stake. The deal deepened Coca-Cola's position in sports drinks, a category long led by PepsiCo's Gatorade.

25. 2023Canon

    Nanoimprint lithography launch

    Canon releases the FPA-1200NZ2C nanoimprint lithography system in October 2023, able to pattern 14 nm lines, and delists its ADRs from the New York Stock Exchange in March.

26. 2023Coca-Cola

    $45.8B Revenue

    In FY2023, Coca-Cola reported $45.8 billion in revenue, continuing its recovery from the pandemic-era decline in away-from-home channels.

27. 2024Canon

    First NIL shipment and medical impairment

    Canon ships its first nanoimprint system to the Texas Institute for Electronics on September 26, 2024, and books a ~$1.11 billion (¥165.1 billion) goodwill impairment on its medical business for the year.

28. 2024Coca-Cola

    $47.1B Revenue

    In FY2024, Coca-Cola reported $47.1 billion in revenue, with organic performance supported heavily by price/mix and concentrate sales timing.

29. 2025Canon

    Record net sales of ~$31 billion (¥4,624.7 billion)

    Canon reports record 2025 net sales of ~$31 billion (¥4,624.7 billion) and net income attributable to Canon Inc. of ~$2.23 billion (¥332.1 billion).

30. 2025Coca-Cola

    $47.9B Revenue and 65,900 Employees

    In FY2025, Coca-Cola reported $47.9 billion in revenue and $13.1 billion in net income. Its 2025 Form 10-K listed about 65,900 company employees at year-end, down from about 69,700 in 2024 because of divestiture activity.

31. 2026Canon

    Phase VII plan and new president

    Canon unveils its 2026-2030 Phase VII plan, merges Canon Medical's operations into Canon Inc. on April 1, and appoints Kazuto Ogawa President and COO on March 27 while Fujio Mitarai stays Chairman and CEO.

Acquisitions

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